A CENTURY OF EXPERIENCE. A FUTURE OF CONNECTIONS. In the heart of Chicago's Lincoln Square neighborhood, Merz Apothecary has been family owned and operated since opening in 1875. Known for their product knowledge and experience, they expanded their storefront in 2014, introducing The Men's Shop at Merz Apothecary. Focusing on men's grooming, they wanted to create a space that encourages shoppers to sample products, taking advantage of a generation worth of expertise. "OPTO immediately understood what we were trying to accomplish at the The Men's Shop. They developed a fixture solution that has incredible flexibility, but felt completely custom to the space. We wanted a genuine, not generic store, and OPTO helped us achieve that goal." ANTHONY QAIYUM OWNER | THE MEN'S SHOP AT MERZ APOTHECARY THE MEN'S SHOP AT MERZ APOTHECARY | CHICAGO, ILLINOIS DEPALMA GROUP | CHARLIE MAYER PHOTOGRAPHY www.optosystem.com 11