LOVE ALL. SERVE ALL. AUTHENTIC EXPERIENCES THAT ROCK "Hard Rock was looking for what felt like fully custom store design, one that immersed visitors the moment they walked in the door. With the retail concept positioned at the restaurant entry, we wanted them to start their journey with showstopping appeal. When I met OPTO and sent over the first set of plans, they returned a customized solution without the custom-design price. We found our rhythm, moving forward with redesigning three distinct Hard Rock Cafe Rock Shops. From my designer to the customer service and logistcs team, OPTO performed awesomely and made me look like a rock star." STEPHEN JACKSON VISUAL MERCHANDISE + STORE DESIGN MANAGER HARD ROCK CAFE INTERNATIONAL, INC. HARD ROCK CAFE | MYRTLE BEACH, SOUTH CAROLINA 4 (800) 248 OPTO HARD ROCK INTERNATIONAL | CHARLIE MAYER PHOTOGRAPHY www.optosystem.com 5http://www.optosystem.com