design:retail - March 2018 - 24
clicks & mortar
024
Better
Things
To Do
C
REDITED WITH creating the "perfect work
dress," MM.Lafleur
opened a permanent
showroom in Chicago's
historic River North area last
December following the success of
a handful of pop-ups and online
sales. The showroom, one of just
three nationwide, offers a fresh
shopping approach with one-hour
stylist appointments to help women craft killer work wardrobes. At
5,000-sq.-ft, this is MM.Lafleur's
most ambitious location to date. It
features new services like tailoring,
a bar, and manicure and blow-out
stations, which goes along with the brand's philosophy of streamlining the retail experience for the
professional woman who has #BetterThingsToDo
than shop. The experience begins with a shopper
filling out a survey and arriving to find an oversized,
white-brick-walled dressing room pre-stocked
with pieces just for her. She then systematically
builds a wardrobe with chic separates through the
guidance of a stylist.
Erik Valenzuela, MM's associate director of store
planning and construction, says the team immediately fell for the neighborhood's architecture
MARCH 2018
DESIGNRETAILONLINE.COM
and ambience, and was inspired by its "elegant
craftsmanship of the handcrafted façades, hardscape stone pathways and grand entrances." The
store's exterior maintains the local historical feel
while it adds gooseneck lighting, double-entry
doors and brass plaques. Inside, the goal was to
make the shopper feel like she was walking into
MM's warm, upscale home, Valenzuela says. The
space features a restored terrazzo foyer and staircase, gorgeous custom millwork, handcrafted
herringbone floors and luxe honed Calacatta Tucci
marble accents, plus added details like potted
GLOBALSHOP.ORG
plants, quotes from favorite customers, good reads,
rich velvet and leather seating, and framed photos
celebrating the brand's history.
Valenzuela created the inviting atmosphere by
"observing everything retail stores do now and flipping them on their head. No racks of clothing, and
no loud music. It is a clubhouse for women who
hate shopping and want to feel like they are being
pampered. One of my favorite moments was during set-up. A UPS man came in to deliver a package
and said quizzically, 'What is this place, a spa?' We
took it as a compliment."
- Zoë Zellers
Photos by TYLER LUNDBERG
http://www.DESIGNRETAILONLINE.COM
http://www.GLOBALSHOP.ORG
Table of Contents for the Digital Edition of design:retail - March 2018
design:retail - March 2018
Contents
Editor’s Note
GlobalShop Talk
On Trend
We Love This!
Designer Picks
Clicks & Mortar
The Connected Store
Have You Heard?
Perspectives
The Visual Eye
Style Made Simple
Everlane
NFL Experience
Whole Foods Market
Eye-D
Etude House
Gap & Old Navy
GlobalShop 2018 Show Guide
Products
Backstory
design:retail - March 2018 - Intro
design:retail - March 2018 - CT1
design:retail - March 2018 - CT2
design:retail - March 2018 - design:retail - March 2018
design:retail - March 2018 - Cover2
design:retail - March 2018 - 1
design:retail - March 2018 - 2
design:retail - March 2018 - 3
design:retail - March 2018 - 4
design:retail - March 2018 - 5
design:retail - March 2018 - Contents
design:retail - March 2018 - 7
design:retail - March 2018 - 8
design:retail - March 2018 - 9
design:retail - March 2018 - Editor’s Note
design:retail - March 2018 - 11
design:retail - March 2018 - GlobalShop Talk
design:retail - March 2018 - 13
design:retail - March 2018 - On Trend
design:retail - March 2018 - 15
design:retail - March 2018 - 16
design:retail - March 2018 - 17
design:retail - March 2018 - We Love This!
design:retail - March 2018 - 19
design:retail - March 2018 - 20
design:retail - March 2018 - 21
design:retail - March 2018 - Designer Picks
design:retail - March 2018 - 23
design:retail - March 2018 - Clicks & Mortar
design:retail - March 2018 - 25
design:retail - March 2018 - The Connected Store
design:retail - March 2018 - 27
design:retail - March 2018 - 28
design:retail - March 2018 - 29
design:retail - March 2018 - Have You Heard?
design:retail - March 2018 - 31
design:retail - March 2018 - Perspectives
design:retail - March 2018 - 33
design:retail - March 2018 - The Visual Eye
design:retail - March 2018 - 35
design:retail - March 2018 - Style Made Simple
design:retail - March 2018 - 37
design:retail - March 2018 - Everlane
design:retail - March 2018 - 39
design:retail - March 2018 - 40
design:retail - March 2018 - 41
design:retail - March 2018 - 42
design:retail - March 2018 - 43
design:retail - March 2018 - NFL Experience
design:retail - March 2018 - 45
design:retail - March 2018 - 46
design:retail - March 2018 - 47
design:retail - March 2018 - 48
design:retail - March 2018 - T1
design:retail - March 2018 - T2
design:retail - March 2018 - T3
design:retail - March 2018 - T4
design:retail - March 2018 - T5
design:retail - March 2018 - T6
design:retail - March 2018 - T7
design:retail - March 2018 - T8
design:retail - March 2018 - T9
design:retail - March 2018 - T10
design:retail - March 2018 - T11
design:retail - March 2018 - T12
design:retail - March 2018 - 49
design:retail - March 2018 - Whole Foods Market
design:retail - March 2018 - 51
design:retail - March 2018 - 52
design:retail - March 2018 - 53
design:retail - March 2018 - 54
design:retail - March 2018 - 55
design:retail - March 2018 - 56
design:retail - March 2018 - 57
design:retail - March 2018 - Eye-D
design:retail - March 2018 - 59
design:retail - March 2018 - 60
design:retail - March 2018 - 61
design:retail - March 2018 - 62
design:retail - March 2018 - 63
design:retail - March 2018 - 64
design:retail - March 2018 - 65
design:retail - March 2018 - Etude House
design:retail - March 2018 - 67
design:retail - March 2018 - 68
design:retail - March 2018 - 69
design:retail - March 2018 - 70
design:retail - March 2018 - 71
design:retail - March 2018 - 72
design:retail - March 2018 - 73
design:retail - March 2018 - Gap & Old Navy
design:retail - March 2018 - 75
design:retail - March 2018 - 76
design:retail - March 2018 - 77
design:retail - March 2018 - 78
design:retail - March 2018 - OCover1
design:retail - March 2018 - OCover2
design:retail - March 2018 - O1
design:retail - March 2018 - O2
design:retail - March 2018 - O3
design:retail - March 2018 - O4
design:retail - March 2018 - O5
design:retail - March 2018 - O6
design:retail - March 2018 - O7
design:retail - March 2018 - O8
design:retail - March 2018 - O9
design:retail - March 2018 - O10
design:retail - March 2018 - O11
design:retail - March 2018 - O12
design:retail - March 2018 - O13
design:retail - March 2018 - O14
design:retail - March 2018 - O15
design:retail - March 2018 - O16
design:retail - March 2018 - OCover3
design:retail - March 2018 - OCover4
design:retail - March 2018 - 79
design:retail - March 2018 - GlobalShop 2018 Show Guide
design:retail - March 2018 - 81
design:retail - March 2018 - 82
design:retail - March 2018 - 83
design:retail - March 2018 - 84
design:retail - March 2018 - 85
design:retail - March 2018 - 86
design:retail - March 2018 - 87
design:retail - March 2018 - 88
design:retail - March 2018 - 89
design:retail - March 2018 - 90
design:retail - March 2018 - 91
design:retail - March 2018 - 92
design:retail - March 2018 - 93
design:retail - March 2018 - 94
design:retail - March 2018 - 95
design:retail - March 2018 - 96
design:retail - March 2018 - 97
design:retail - March 2018 - 98
design:retail - March 2018 - 99
design:retail - March 2018 - 100
design:retail - March 2018 - 101
design:retail - March 2018 - 102
design:retail - March 2018 - 103
design:retail - March 2018 - 104
design:retail - March 2018 - 105
design:retail - March 2018 - Products
design:retail - March 2018 - 107
design:retail - March 2018 - 108
design:retail - March 2018 - 109
design:retail - March 2018 - 110
design:retail - March 2018 - 111
design:retail - March 2018 - Backstory
design:retail - March 2018 - Cover3
design:retail - March 2018 - Cover4
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