design:retail - March 2018 - 43

043

← [Far left] Everlane
worked with B+N
Industries to create
natural wood shelves
and white perforated
side panels.
← On par with the
company's transparency mission,
information cards
educate customers
on the Everlane
business model.

aesthetic (quite literally) by adding an
abundance of natural light.
The front of the store is wall-to-ceiling
glass and is barebones in terms of Everlane
products. "Instead of a traditional window display or putting product at the very
front, we instead put community front and
center with stadium seating and a wall
that will rotate with brand and transparency messaging along with seasonal
installations," the brand said. The seating
encourages shoppers to hang out with likeminded customers who can connect, learn
and share ideas with one another, and
continue to learn more about the brand. It
also will serve as a venue for factory installations, workshops, panels, community
events and even art installations.
New York design agency Leong Leong
created a peaceful oasis with Chantilly
Lace white walls, blond wood floors and
the use of natural materials: wood, granite
and greenery throughout. The end result
is a clean, crisp space that showcases the
products, but also allows customers to experience Everlane's aesthetics in real life.
For the build out, Everlane worked with
Burlingame, Calif.-based B+N Industries.
"With the use of white perforated panel
material, we manufactured floor-to-ceiling
shelving fins, which are attached at right
angles along the store walls," says Gary
Somberg, B+N's business developer. "The
shelving fins with the natural wood color
shelves and white perforated side panels
once again convey the light airy feel yet are
a very large structure to merchandise on."
Using the same style perforated panel, B+N

also fabricated a screen wall behind the
cashwrap to be used to mount the Everlane
logo and as additional merchandising space.
One of Everlane's key online elements
is informative material about the creation
of its products and the factories. In the
store, headphones playing the "Sound of
a Tee"-audio about how its T-shirts are
made in the company's Los Angeles factory-are available to customers. There are
also factory information cards and images of the denim factory throughout the
store, and every few months the store will
update the experience with new transparency moments.
As an original direct-to-consumer
clothing brand that was born on and of the
internet, Everlane brought forth as many
online strategies as possible to its brickand-mortar presence. The company
designed its own point-of-sale system from
scratch to capture the ease of online shopping. At checkout, customers who have
shopped online may log into their Everlane
online account. The integrated I.D. System
lets customers return items in-store, use
a credit card already on file and apply any
existing credits to their purchase. For customers, this process provides great ease,
while from an analytic standpoint, it allows
the company to review data and determine
how customers shop-ultimately improving their shopping experience.
Everlane's next brick-and-mortar move
will be a second flagship location, slated
to open in February (as of press time) in
San Francisco's Mission District. Digital is
officially getting physical.



Table of Contents for the Digital Edition of design:retail - March 2018

design:retail - March 2018
Contents
Editor’s Note
GlobalShop Talk
On Trend
We Love This!
Designer Picks
Clicks & Mortar
The Connected Store
Have You Heard?
Perspectives
The Visual Eye
Style Made Simple
Everlane
NFL Experience
Whole Foods Market
Eye-D
Etude House
Gap & Old Navy
GlobalShop 2018 Show Guide
Products
Backstory
design:retail - March 2018 - Intro
design:retail - March 2018 - CT1
design:retail - March 2018 - CT2
design:retail - March 2018 - design:retail - March 2018
design:retail - March 2018 - Cover2
design:retail - March 2018 - 1
design:retail - March 2018 - 2
design:retail - March 2018 - 3
design:retail - March 2018 - 4
design:retail - March 2018 - 5
design:retail - March 2018 - Contents
design:retail - March 2018 - 7
design:retail - March 2018 - 8
design:retail - March 2018 - 9
design:retail - March 2018 - Editor’s Note
design:retail - March 2018 - 11
design:retail - March 2018 - GlobalShop Talk
design:retail - March 2018 - 13
design:retail - March 2018 - On Trend
design:retail - March 2018 - 15
design:retail - March 2018 - 16
design:retail - March 2018 - 17
design:retail - March 2018 - We Love This!
design:retail - March 2018 - 19
design:retail - March 2018 - 20
design:retail - March 2018 - 21
design:retail - March 2018 - Designer Picks
design:retail - March 2018 - 23
design:retail - March 2018 - Clicks & Mortar
design:retail - March 2018 - 25
design:retail - March 2018 - The Connected Store
design:retail - March 2018 - 27
design:retail - March 2018 - 28
design:retail - March 2018 - 29
design:retail - March 2018 - Have You Heard?
design:retail - March 2018 - 31
design:retail - March 2018 - Perspectives
design:retail - March 2018 - 33
design:retail - March 2018 - The Visual Eye
design:retail - March 2018 - 35
design:retail - March 2018 - Style Made Simple
design:retail - March 2018 - 37
design:retail - March 2018 - Everlane
design:retail - March 2018 - 39
design:retail - March 2018 - 40
design:retail - March 2018 - 41
design:retail - March 2018 - 42
design:retail - March 2018 - 43
design:retail - March 2018 - NFL Experience
design:retail - March 2018 - 45
design:retail - March 2018 - 46
design:retail - March 2018 - 47
design:retail - March 2018 - 48
design:retail - March 2018 - T1
design:retail - March 2018 - T2
design:retail - March 2018 - T3
design:retail - March 2018 - T4
design:retail - March 2018 - T5
design:retail - March 2018 - T6
design:retail - March 2018 - T7
design:retail - March 2018 - T8
design:retail - March 2018 - T9
design:retail - March 2018 - T10
design:retail - March 2018 - T11
design:retail - March 2018 - T12
design:retail - March 2018 - 49
design:retail - March 2018 - Whole Foods Market
design:retail - March 2018 - 51
design:retail - March 2018 - 52
design:retail - March 2018 - 53
design:retail - March 2018 - 54
design:retail - March 2018 - 55
design:retail - March 2018 - 56
design:retail - March 2018 - 57
design:retail - March 2018 - Eye-D
design:retail - March 2018 - 59
design:retail - March 2018 - 60
design:retail - March 2018 - 61
design:retail - March 2018 - 62
design:retail - March 2018 - 63
design:retail - March 2018 - 64
design:retail - March 2018 - 65
design:retail - March 2018 - Etude House
design:retail - March 2018 - 67
design:retail - March 2018 - 68
design:retail - March 2018 - 69
design:retail - March 2018 - 70
design:retail - March 2018 - 71
design:retail - March 2018 - 72
design:retail - March 2018 - 73
design:retail - March 2018 - Gap & Old Navy
design:retail - March 2018 - 75
design:retail - March 2018 - 76
design:retail - March 2018 - 77
design:retail - March 2018 - 78
design:retail - March 2018 - OCover1
design:retail - March 2018 - OCover2
design:retail - March 2018 - O1
design:retail - March 2018 - O2
design:retail - March 2018 - O3
design:retail - March 2018 - O4
design:retail - March 2018 - O5
design:retail - March 2018 - O6
design:retail - March 2018 - O7
design:retail - March 2018 - O8
design:retail - March 2018 - O9
design:retail - March 2018 - O10
design:retail - March 2018 - O11
design:retail - March 2018 - O12
design:retail - March 2018 - O13
design:retail - March 2018 - O14
design:retail - March 2018 - O15
design:retail - March 2018 - O16
design:retail - March 2018 - OCover3
design:retail - March 2018 - OCover4
design:retail - March 2018 - 79
design:retail - March 2018 - GlobalShop 2018 Show Guide
design:retail - March 2018 - 81
design:retail - March 2018 - 82
design:retail - March 2018 - 83
design:retail - March 2018 - 84
design:retail - March 2018 - 85
design:retail - March 2018 - 86
design:retail - March 2018 - 87
design:retail - March 2018 - 88
design:retail - March 2018 - 89
design:retail - March 2018 - 90
design:retail - March 2018 - 91
design:retail - March 2018 - 92
design:retail - March 2018 - 93
design:retail - March 2018 - 94
design:retail - March 2018 - 95
design:retail - March 2018 - 96
design:retail - March 2018 - 97
design:retail - March 2018 - 98
design:retail - March 2018 - 99
design:retail - March 2018 - 100
design:retail - March 2018 - 101
design:retail - March 2018 - 102
design:retail - March 2018 - 103
design:retail - March 2018 - 104
design:retail - March 2018 - 105
design:retail - March 2018 - Products
design:retail - March 2018 - 107
design:retail - March 2018 - 108
design:retail - March 2018 - 109
design:retail - March 2018 - 110
design:retail - March 2018 - 111
design:retail - March 2018 - Backstory
design:retail - March 2018 - Cover3
design:retail - March 2018 - Cover4
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