design:retail - April/May 2018 - 34

034

LARISSA HUNT

Director of Data & Methodology
Envirosell Inc.
Age 33

MY NEXT PROJECT:
EVALUATING AND
REIMAGINING THE LIBRARY
EXPERIENCE.

Envirosell is in the business of studying the way people behave in stores, and Hunt is a gifted researcher
with an instinct for shopping who helps figure out what makes consumers tick. Since starting as a data
department intern in 2008, she has analyzed the data for roughly 100 Envirosell projects. She has collaborated with project managers and research associates on providing actionable insights to Fortune 500
clients in CPG, retail, banks, QSR and technology. Through diligence and persistence, she worked her way
up in the company and now serves as the director of data and research methodology. Hunt has a degree
in sociology and a Master of Science in Social Research. She began her career in retail at Modell's Sporting
Goods. Working directly for the executive vice president, she learned a lot about the retail environment
and the factors that make a brick-and-mortar store successful. In her first year of working at Modell's, she
was awarded the 2007 William D. Modell Chairman's Award, the highest achievement given to those who show dedication, commitment and
tenacity to the core covenants of Modell's. It was at Modell's that she morphed her passion from understanding human behavior in general, to
understanding human behavior in the retail context. At Envirosell, she is responsible for overseeing global research to ensure standardization
and compliance to Envirosell's high quality of research. In her role, Hunt is one of the key drivers of the mix of art and science at Envirosell,
inventing both measurement and processing engines.
I'm inspired by: Seeing the success of my co-workers. Teamwork makes the dream work.
My happy place: Sitting on my deck with a cup of coffee.

ASHLEE JONES

OLIVER LAN

Senior Environmental
Graphic Design
DL English Design
Age 30
As leader of the environmental
graphic design team at DL
English Design, a multidisciplinary firm with a focus on
consumer-driven experiential
spaces, Lan is an expert in
delivering a client's voice to
the built environment through
signage, 2-D graphics and messaging. Lan's broad spectrum
of skills include visual positioning, interior architecture,
lighting, branding and logo design. He ensures the success of
retailers by designing inviting
atmospheres that entice shoppers to linger for longer within the
spaces he creates. He is recognized for his ability to meaningfully
integrate local culture into his projects, such as 365 by Whole
Foods Market and Soriana Miyana, a 79,000-sq.-ft. premium
hypermarket located in the upscale Mexico City neighborhood of
Polanco. He infuses spaces with an inspiring and communicative
voice, creating a sense of place with a style that is relevant to
the retailer and their customer base. Lan effectively expresses a
brand story through engaging, compelling design.
Pet peeve: Helvetica.
Guilty pleasure: Funky soft cheeses on ciabatta.
I'm inspired by: The junction of art, food and retail of
Los Angeles.

STEPHANIE JONES

Senior Interior Designer
starrdesign
Age 31
As the lead senior interior
designer at starrdesign, Jones is
responsible for managing the
interiors work on all current
projects. She has worked in a
range of capacities and roles on a
variety of projects, such as project
manager for clients like HUE,
REEDS Jewelers and Bellagreen.
Jones starts a project by understanding the brand DNA and the
motivation behind the concept.
This allows her to tailor her design and create a significant impact
on the brand's image. By first learning the overall message and
target customer, she can create spaces that truly resonate with
guests and impact a brand's bottom line through design. Jones
also partners with a local university to work with students, acting
as a mentor during their final semester senior design studio. She
enjoys being able to guide and teach students to broaden their
outlook and improve their skill sets. She continues this mentorship in the office, where she supports younger staff members in
their professional development and advises retail project managers on fixture and design decisions.
My first job was: A sales associate at American Eagle.
Pet peeve: Loud chewing.
Guilty pleasure: "The Bachelor."

GUILTY PLEASURE: DANCING
TO BAD POP MUSIC.

Senior Interior Designer/Associate
Bergmeyer Associates
Age 39
Jones is a talented and generous designer with an extensive portfolio of award-winning retail and
hospitality design projects. Her work runs the gamut from strategic brand positioning and prototype
design to multi-format program implementation; and from emerging brands on the brink of a
national audience to heritage brands repositioning for renewed relevance. Clients like Savannah Bee
Co. know that she will drive their efforts forward with a thoughtful, creative eye for communicating
the essence of the brand while remaining focused on executing the smallest of details. Jones lives
and breathes design and is committed to staying at the forefront of market and material trends. Her
coworkers consider her the in-office guru for furniture and finishes. When something isn't quite
coming together on a project, Jones has the ability to evaluate a design and work with the team to
refine the brand experience, adding just the right touches, those missing pieces, that bring cohesion
and fullness to a project. Outside of the office, she volunteers with industry organizations, and is
always mentoring young designers who seek her out for her wisdom and guidance.
Latest obsession: Anything that is emerald green. I can't get enough!
What motivates me: My clients and colleagues; I want to do the best for them.

APRIL/MAY 2018

DESIGNRETAILONLINE.COM

GLOBALSHOP.ORG

ALEXANDRA
KOLBE
Creative Director
IN GOOD CO
Age 29

Where only a small percentage of creative directors are
women, Kolbe is one shining
example of how to close
that gap. She's known for
her equal parts heart and
hustle, and she has grown
from positions as a creative
lead on Pink, Oakley and
Icebreaker retail projects to
art director, spearheading
work for industry visionaries
such as Nike, Kith and Under
Armour. Kolbe has always
had a passion for retail
design, and it only continues
to grow. She is committed
to the future of retail and
helping maintain its place
in culture while working
tirelessly to move it forward.
Kolbe fluidly and fearlessly
jumps from working on
one brand to the next while
mentoring talent, collaborating with artists and leading
freelance creative teams
along the way.
Biggest fear: Stagnation.
I'm inspired by: Culture
and traveling.
Currently binge-watching:
"The Handmaid's Tale."

http://www.DESIGNRETAILONLINE.COM http://www.GLOBALSHOP.ORG

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