design:retail - April/May 2018 - 36

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MY HAPPY PLACE:
SNOWBOARDING ON MOUNT BACHELOR.

KATE MACIEJOWSKI
In Store Marketing Manager
Columbia Sportswear
Age 31

Maciejowski has parlayed a bachelor's in English into a successful career in the retail industry. She began her career in visual
merchandising with Burton Snowboards in 2011, working primarily with the brand's direct-to-consumer flagship locations.
Due to her success working with sales teams and wholesale partners, she was promoted to retail marketing manager. She was
responsible for the global fixture program, all retail marketing materials and assets for U.S. wholesale, as well as all tradeshow
and event retail spaces and environments. She is seen as a natural when it comes to merchandising and is recognized for being a
hard worker. She is committed to the completion of every display, and making it amazing, despite all odds. From setting up full
Burton shops in tents on-hill in Vail to turning Denver's City Hall into a four-story display (complete with real trees and campsites!) for product launches, she is always setting trends in the outdoor industry while remaining behind the scenes. Now as
the in-store marketing manager with Columbia Sportswear, she manages all in-store marketing assets for wholesale accounts,
including Bass Pro, Cabela's, REI and Macy's, as well as a multitude of specialty accounts. She looks forward to growing her
expertise in experiential spaces for emerging brands.
My first job was: At an ice cream shop.
Biggest fear: Caves.

INGRID KOLESK

Creative Director of
Environmental Design
Vans
Age 36
Kolesk has led the environmental design team at Vans through
an exceptional year. While
retail has struggled, Vans stores
across the region were generating double-digit comps led by
inspired, traffic-driving window
design and well-designed stores
and fixturing. Kolesk uses her great eye for design and
deep sense of the authentic California brand's aesthetic to
consistently bring it to life in off-beat, irreverent window
executions. Her work has flexed across a wide range of
global retail design challenges from standard stores to fully
immersive and highly experiential boutique stores. She has
time and time again created an immersive experience that
speaks to both the core Vans consumer, as well as those
who are new to the brand. Kolesk is a highly skilled creative
director and environmental designer. From her sharp and
highly conceptual design process to her level of execution
and finish, she has consistently contributed to the upward
growth of the business.
What motivates me: My younger self.
Guilty pleasure: Bags and bags of Flaming Hot Cheetos.
My happy place: The diorama room at L.A.'s Natural
History Museum.

MEG LEFELD

Global Project Manager
ZenGenius Inc.
Age 25

KATE KYUNG-HA
LEE

Associate Vice President
CallisonRTKL
Age 39
Lee is a talented, passionate,
innovative and visionary
designer who is well respected
by her peers. She brings a
fresh, modern yet timeless
East-meets-West vibe to all her
projects. She is admired as an
amazing space planner with a beautiful sketching hand,
and her team members are in awe of her ability to design
with such poise and ease. Lee's designs are part of stores
in the United States, Canada, Asia and the Middle East.
Her world view and experience allow her to create retail
spaces that synthesize brand, customer and experience.
She has developed the intellectual understanding of
shopping behavior, spatial languages, and the impact of
brand and visual. She takes a methodical approach to
design research and integrates the client and consumers'
needs in order to develop functional designs that solve
problems. She also is recognized as a great mentor,
listener and collaborator-a professional with great vision
and patience. Lee has grown into a design leader with the
CallisonRTKL team, where she continues to contribute to
raising the bar for thoughtful design in the competitive
retail market.
Most amazing place I've traveled: Jerolim Island, Croatia.
The best advice I ever received: Have courage and be kind.
Latest obsession: Instagram story (@cocokate23).

GUILTY PLEASURE: JUMPING
OUT AND SCARING MY
CO-WORKERS.

Lefeld has proven her ability to rise as a shining star both within ZenGenius and throughout the
retail design industry. She uses her communication skills, creative instincts and entrepreneurial
spirit to understand and influence this industry. Lefeld was fundamental in leading, creating and
coordinating the popular Ultimate Visual Merchandising Obstacle Course (UVMOC) at GlobalShop
for the last two years. She brought the UVMOC and the Iron Merchant Challenge to students at
TAFE (technical and further education institutions) in Sydney. In addition, she has coordinated
lectures and educational experiences for tradeshows like EuroShop and GlobalShop, as well as
for students at The Ohio State University; University of Ancona, Italy; and students at the 2017
PAVE Gala. Lefeld also has shown talent in developing international business by partnering with
clients and peers in Italy, Lebanon, India, China and Australia, driving business opportunities and
influencing store experiences. She is helping drive the company into entirely new categories, taking the lead on strategic partnerships with data analytics companies and educational institutions
to implement data-driven product offerings that delight existing customers and help acquire new ones. Lefeld does all of this with
charm to spare and a level of maturity and compassion rarely found in seasoned career professionals, let alone someone of her age.
My happy place: Outdoor happy hour!
Dream job: Reading people's "One Million Acts of Good" submissions to get on "The Ellen Show."

APRIL/MAY 2018

DESIGNRETAILONLINE.COM

GLOBALSHOP.ORG

FELITA LI

Architectural Designer
Studio V Architecture
Age 30
Li is passionate about using design to
connect people and establish a strong
sense of place, and always achieves
this goal by drawing on her extensive
knowledge of art history and design.
At The Haven in West Haven, Conn.,
she established a fluid social space that
integrates mall and landscape with a
greenway extending from waterfront
to rooftop. Her design for an active roof
space will become the gold standard for
high-end shopping centers across the
country. For International Shoppes at
John F Kennedy International Airport
Terminal 1, she developed sculptural
canopies with dynamic curves that
reference Eero Saarinen's iconic TWA
terminal to maintain a dialogue with
the site's existing structures. She also
campaigned to raise the ceiling height
to increase natural light exposure in the
central duty-free space, something that
most airport shopping corridors do not
have. Li has made a significant contribution to the retail design industry by
consistently delivering strong designs
that encourage social interaction and
community well-being.
My first job: Architectural historical
researcher.
Pet peeve: Slackers.
I'm inspired by: The late French architect
and designer Charlotte Perriand.

http://www.DESIGNRETAILONLINE.COM http://www.GLOBALSHOP.ORG

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