design:retail - April/May 2018 - 38

038

SARAH
MAPEL

BIGGEST FEAR: HEIGHTS

(FLYING, ROLLER COASTERS,
CHILDREN'S SLIDES...).

MARIEL OLIVO
Art Director
Barteca
Age 30

As the lead graphic designer and visual brand manager for bartaco and
Barcelona Wine Bar, both operated by Barteca Restaurant Group, Olivo's
colleagues consider her one of the most well-rounded and driven creative
professionals in the industry. Her talents range from art curation for stores to
custom-created logos and graphics for branded merchandise, websites, menus,
presentations and collateral. She has applied a timeless, clean and consistent
design style to the growing restaurant brands (with 31 locations nationwide),
and continues to evolve. Olivo also has developed the visual identities and supports the creative needs of Barteca's Atlanta-based wine shop, Barcelona VinoTeca, and the company's farm
and training hub Farmteca, located in Westport, Conn. Her design expertise spans from traditional print
work, to digital and social media design, photography, video and advanced tech skills (HTML, CSS, CMS).
Her creative talents and her commitment to the Barteca brand are endless-she is even curating music for
bartaco's branded Spotify channel.
My happy place: Crossing the last item off my to-do list.
Pet peeve: "Can you make the logo bigger?"

EMMA MORGAN

Director, In-Store Presentation, Global Creative Visual Merchandising
Tiffany & Co.
Age 30
Morgan is a dedicated, self-motivated and hard-working visual merchandising professional. Her ability to drive innovation in design solutions, as well as
positively affect sales, has been recognized by Tiffany & Co. with her promotion
to director of in-store presentation, global creative visual merchandising. She is
passionate about creating impressionable customer experiences and adept at remaining nimble and tactical in her approach to problems. She considers all of the
risks and benefits, all while communicating ideas and direction with clarity. She
works on global events, both press and customer-facing, and has partnered with
the Tiffany Archives to design traveling exhibitions. Morgan is responsible for the
visual creative development of the Tiffany fragrance launch. She also developed
new in-store visual standards for the Tiffany brand, which have contributed to
moving the brand forward and upping its "cool factor." She invests in her professional development and leadership training through participation in several
Tiffany & Co. development programs, such as Coaching Conversation and Management Development. Morgan works
collaboratively, takes the time to coach her team members and is a professional respected by all who
know her.
Most amazing place I've traveled: Zanzibar.
What I love most about retail: Competitive research-aka "shopping" ;)
Pet peeve: Toast crumbs in butter.

MICHAEL MUNCHOFF
Creative Director
Chute Gerdeman
Age 34

MY FIRST JOB WAS:
GROCERY BAGGER.

Munchoff's unwavering diligence and work ethic make
him an integral part of Chute Gerdeman's overall design
process. He is a favored collaborator at the firm and
an undesignated mentor to many. He builds upon the
contributions of others, digging deep into his own creative
mind for innovative and original solutions. Not only is he
imaginative in developing concepts, his refined drawing
style communicates ideas with exceptional detail, clarity
and brilliance. Munchoff sees challenges as opportunities and helps to create powerful solutions. His mastery
of proportion, balance and composition are evident in his multidimensional design portfolio, which
includes work for Book & Bourbon, Verizon and Vegas Golden Knights. He also has worked with such
brands as M&M's, Domino's, Whole Foods, the Detroit Lions and Sweetwater, among others. Munchoff
brings a level of artistic capabilities that complements Chute Gerdeman's thriving retail strategy practice,
anywhere from a full architectural concept to a small, detailed dressing room.
Pet peeve: Egos.
Most amazing place I've traveled: Ring of Kerry in Ireland.
APRIL/MAY 2018

DESIGNRETAILONLINE.COM

GLOBALSHOP.ORG

Senior Designer
Big Red Rooster
Age 27
Mapel is a big
thinker with the
great left-brain/
right-brain balance
that makes her a remarkable designer.
She can transform
even the most mundane subject matter
into an exceptional
design. Her ability
to quickly come up with and develop concepts, along
with her team and creative directors, has enabled her
to quickly advance to the position of senior designer
at Big Red Rooster and continue to take on more and
more responsibility. Mapel has been the cornerstone
of the firm's most innovative airport specialty and
convenience store design for the past few years. Clients
value her creative leadership and seek her input during
all stages of the creative process. She demonstrates a
commitment to creative learning, through participating in many retail design engagements and education
opportunities. Mapel is a natural problem solver who
continually seeks solutions that maximize value for the
firm's clients while always placing the customer at the
heart of the design process. She is a vibrant enthusiast
who approaches her job with passion and professionalism, and inspires colleagues and peers to collaborate and
co-create to develop the best design solutions.
My first job was: Event coordinator at an
apple orchard.
Dream job: Video game environment artist.
Most amazing place I've traveled:
An Alaskan glacier.

STEPHANIE MUI

Director, Visual
Merchandising Strategy,
Communication
& Execution
Finish Line
Age 36
Mui has brought new innovations to Finish Line and
the customer experience
in the shoe category. She
continues to be a driving force of the company's
current remodel designs. From the "shoe eye view
mirror" to RFID technology, she is telling the shoe
story in new ways to drive sales and differentiate
from the competition. Mui works tirelessly to finetune the current fixture package and goes beyond
the call of duty to make sure every department is
aligned on strategies for new concepts. She was
instrumental in driving the strategy for the company's current outlet remodel project, remodeling all
60 locations in only two months. She coordinated
all of the logistics with the fixture vendor and made
sure each location was taken care of with unrelenting persistence. Mui is a driven professional who
coaches her team to be the best and strives to make
sure everyone is comfortable with the projects at
hand. Her colleagues find that there is nothing she
cannot conquer and look forward to watching her
continue to impact the retail industry.
What motivates me: Positive people.
Pet peeve: Foot tappers.
Latest obsession: Cooking with fruits.

http://www.DESIGNRETAILONLINE.COM http://www.GLOBALSHOP.ORG

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