design:retail - April/May 2018 - 42

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MY HAPPY PLACE: AT THE BEACH WITH A GOOD
BOOK AND A COLD BOOZY BEVERAGE.
CARLY TYSH

Associate Design Director
FITCH
Age 30
Tysh is said to have limitless energy, impressive design skills and even higher
execution skills. Her nominator said: "She is a designer you build a studio
around." As associate design director, she is an integral member of the
FITCH team with a portfolio of work including every PIRCH store the firm
has designed, the Buffalo Wild Wings transformation, City Target, Lowe's in
Manhattan (big box goes urban format), T-Mobile's most recent Signature store on the Las Vegas Strip, and FITCH's largest and longest global
client, Dell. She gives her time and energy to support retail design as a discipline and business. Tysh was a PAVE participant, and today is an
active member of RDI. She seeks out opportunities to tell the world that she believes retail design is the best design career available. She has
taken the stage at SPECS, the WPP Global Retail Forum and RDI Collaborate. She has also been published in the Journal of Brand Strategy for
her article "Designing for New York Norms." Tysh's work ethic, leadership and passion for the retail design community proves that at the age
of 30, she is the future of the industry.
My next project is: Focusing on the future of convenience.
Most amazing place I've traveled: Copenhagen for culture, Venice for endless surprises.

WES TRUMP

Director, Art & Style Visual Merchandising
Delaware North Cos.
Age 34
No matter the size or complexity of the project, colleagues
find Trump's contributions to
a project and the team to be
exceptional. As director of art
and style - visual merchandising
for Delaware North Cos., he has
many responsibilities, including
directing and managing the
visual presentation for all of the
company's revenue interiors for
retail and food venues in sports/
stadiums, national parks, hotels,
airports and casinos. He has
the keen ability to adapt to the
individual concepts of each location and the specific budgets,
from small-scale projects to full
remodels to new builds. Prior to
joining Delaware North, Trump
gained experience and honed
his skills with reputable companies such as FAO Schwartz, The
Walt Disney Co., DFS Galleria
and Six Flags Entertainment. He
is a proven leader who helps creative and in-store teams achieve
company objectives while building brand image and customer
loyalty through innovative
brand experience design.
Biggest fear: That I might be related
to thecurrent president.
Pet peeve: Price tags hanging from
mannequins.
The best advice I ever received:
Remember it's a journey
not a sprint.

CHAD M. WEBRE

Director of Architectural Design
Freshii
Age 36
Webre, Freshii's director of architectural
design, is a remarkable contributor to the
retail design industry not only because
of his leadership and keen eye for design,
but also for his ability to tackle challenges
head on in an efficient and thoughtful way.
As one of the fastest growing health and
wellness brands in the world, Freshii is
opening hundreds of locations each year and Webre is responsible for designing and
overseeing the design and build of each one. These projects are a testament to his
bold ideas, drive and thoughtful execution. Freshii's restaurants are a guest's first
introduction to the brand, and it is often Webre's vision that guests see first. With no
two stores exactly alike, Webre and his team are constantly looking for ways to create
unique and regionalized dining experiences while continuing to build a cohesive
brand story.
Currently binge-watching: "The Crown."
Biggest fear: Complacency.
My happy place: Saks Fifth Avenue

BRIAN WELTMAN

CEO, Creative Director & Founder
Retail Habitats
Age 34
When it comes to creating meaningful
spaces, Weltman is a hands-on leader
touching every design Retail Habitats proposes, as well as managing every aspect of
the build and installation, including client
communications, materials and fixture
sourcing, and vendor and contractor timelines. Clients trust him; they know he and
his team will get things done on time, on
budget and at the highest level of quality.
As a business owner, he has a unique ability to think through all of the details, from clients' goals and aspirations to the feelings
he wants to evoke from the target audience as they enter a store. From the franchise
model store designs for Donut Bar and American Greetings to the logo, display design
and interactive strategy for Jim Beam's World Whiskies Campaign to the
RDI Class of 2016 winning design for Cheflavor, Weltman
is dedicated to creating purposeful, cohesive
branded environments that provide meaningful experiences for customers.
The best advice I ever received: "To thine own
self be true." It's literally tattooed on my arm.
Guilty pleasure: A good craft beer or single-malt scotch.

DREAM JOB: 2ND BASEMAN
FOR THE CLEVELAND INDIANS
(HOMETOWN TEAM).

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TOBI WRAY

Senior Manager of Design
Amazon Books
Age 31
As senior manager of store design, Wray
played a critical role in launching physical
retail at Amazon.com. Prior to joining
Amazon, she worked on Americas
Concept Design for Starbucks, including
work on Tazo Tea and Teavana Tea Bar.
She specializes in the development of
new retail concepts and design adaptation for rollout. She also redevelops existing store designs, including furniture,
lighting, storefronts and store fixture
packages. Known for an incredible eye for
materiality and composition, she also digs
into the details of engineering drawings
to ensure functionality and affordability.
Wray works closely with her vendors to
ensure efficient manufacturing practices
are achieved, develops tools that enable
her team of store designers to execute at
scale, and collaborates with her business
partners to ensure business strategies are
brought to life in a way that customers
will find compelling. She has given back
to the design community by teaching
classes at her alma mater, Cornish College
of the Arts in Seattle.
My happy place: At home, snuggled up with
my 3-year-old son.
The best advice I ever received: Do what
you're passionate about with people you
enjoy doing it with. If it's anything less
than that, move on.
Guilty pleasure: Extra crispy KFC + mashed
potatoes and gravy (yum!!).

Photo courtesy of NAME HERE Illustration by NAME HERE Photo by NAME HERE

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