" experience seems to be the focus people are really interested in-how they feel and react to space. It's not just the practical-how it works-but what kind of emotions [it evokes]." Richard Hammond, Principal, Gensler What Clients Want: Essential Conversations About Retail Design, Vol. 3 The Commercial Interior Design Association with global reach. We support design professionals, manufacturers, and more through our network of 15,000+ members across 58 countries. Learn more about your community. www.iida.org © 2018 INTERNATIONAL INTERIOR DESIGN ASSOCIATIONhttp://www.iida.org http://www.iida.org