design:retail - July 2018 - 31

031

"Consider that every email
you write is an opportunity
to express your personality
and professionalism and
maybe even bring a smile
to someone's face."
-JUDY BELL

It also is effective to change the subject line if a back-and-forth exchange
results in a shift from the original objective. For example, if all parties are
in agreement to schedule a meeting
and details are in place, the subject
line might read: "Wednesday, July
11, 2 p.m. @ Spyhouse Coffee." This
sends a message of confirmation and
clarifies specifics.
In the body of the email, think
about the tone of voice you'd like to
use. Using all caps leads people to believe you are shouting, but they can
be effective if used sparingly to draw
attention to an important point or to
express enthusiasm. If you know the
person well, you may want to lead
in with a short, friendly note. Also
consider a conversational approach
without using corporate jargon, such
as "I don't have the bandwidth,"
"I want to unpack a statement I
made" and "I didn't commit that to
memory." Early in my career, I was
inspired by Brenda Ueland's book, "If
You Want To Write." She encouraged
composing as if you were writing
to an 8 year old-which she, in fact,
learned from Tolstoy. This is an easy
way to keep your message simple and
also is a reminder to cut corporate
jargon. And if you need a question
answered, italics or bold will ensure
it stands out. The reader is more likely to fire off a quick response if the
question is clearly emphasized.
When you've completed writing
the email, read it at least a couple of
times, preferably out loud. Edit as
needed and then reread the entire

email. Depending on the level of importance or urgency for a response,
you may want to determine the
best time to send it. The Wall Street
Journal ran an article in March 2018,
"The Smartest Ways to Use Emails
at Work" by Andrew Blackman. He
wrote about a study of 16 billion
emails that revealed "...people replied
more quickly early in the week, and
those replies were often longer. The
same applied to time of day-between
8 a.m. and noon was best." Therefore,
in some cases, it may make sense to
hold off sending a significant email on
a Friday afternoon, and instead wait
until Monday morning when it will
be near the top of the stack.
All of the elements above-creative
subject lines, conversational tone
and careful editing-are a way to begin writing emails that will capture
attention and elicit speedy responses. As you routinely send messages
that demonstrate your respect for
your colleagues' time and opinions,
your professionalism will be appreciated. As an unexpected gesture,
an occasional handwritten note of
thanks for their valuable insights will
be one of the most strategic moves
you can make.
JUDY BELL IS THE FOUNDER OF ENERGETIC RETAIL
(ENERGETIC-RETAIL.COM) AND AUTHOR OF "SILENT
SELLING." SHE HELD AN INSPIRATIONAL ROLE FOR
22 YEARS AT TARGET CORP. AND NOW SHARES
HER INSIGHTS ON NAVIGATING THE CREATIVE
WORKPLACE WITH DESIGN:RETAIL IN THIS BI-ISSUE
COLUMN. SEND YOUR QUESTIONS FOR "ASK JUDY"
TO JESSIE.DOWD@EMERALDEXPO.COM.


http://lumicor.com http://lumicor.com http://www.ENERGETIC-RETAIL.COM

Table of Contents for the Digital Edition of design:retail - July 2018

design:retail - July 2018
Contents
Editor’s Note
On Trend
We Love This!
Designer Picks
The Connected Store
How’d They Do That?
Before & After
Mingle
Have You Heard?
Ask Judy
Shopping With Paco
Galeria Melissa
Extracoop
2018 Fixture Leaders
Fixture Products
Backstory
design:retail - July 2018 - Intro
design:retail - July 2018 - CT1
design:retail - July 2018 - CT2
design:retail - July 2018 - design:retail - July 2018
design:retail - July 2018 - Cover2
design:retail - July 2018 - 1
design:retail - July 2018 - Contents
design:retail - July 2018 - 3
design:retail - July 2018 - 4
design:retail - July 2018 - 5
design:retail - July 2018 - Editor’s Note
design:retail - July 2018 - 7
design:retail - July 2018 - On Trend
design:retail - July 2018 - 9
design:retail - July 2018 - We Love This!
design:retail - July 2018 - 11
design:retail - July 2018 - 12
design:retail - July 2018 - 13
design:retail - July 2018 - 14
design:retail - July 2018 - 15
design:retail - July 2018 - Designer Picks
design:retail - July 2018 - 17
design:retail - July 2018 - The Connected Store
design:retail - July 2018 - 19
design:retail - July 2018 - How’d They Do That?
design:retail - July 2018 - 21
design:retail - July 2018 - Before & After
design:retail - July 2018 - 23
design:retail - July 2018 - Mingle
design:retail - July 2018 - 25
design:retail - July 2018 - 26
design:retail - July 2018 - 27
design:retail - July 2018 - Have You Heard?
design:retail - July 2018 - 29
design:retail - July 2018 - Ask Judy
design:retail - July 2018 - 31
design:retail - July 2018 - 32
design:retail - July 2018 - Trion1
design:retail - July 2018 - Trion2
design:retail - July 2018 - Trion3
design:retail - July 2018 - Trion4
design:retail - July 2018 - Trion5
design:retail - July 2018 - Trion6
design:retail - July 2018 - Trion7
design:retail - July 2018 - Trion8
design:retail - July 2018 - Trion9
design:retail - July 2018 - Trion10
design:retail - July 2018 - Trion11
design:retail - July 2018 - Trion12
design:retail - July 2018 - Trion13
design:retail - July 2018 - Trion14
design:retail - July 2018 - Trion15
design:retail - July 2018 - Trion16
design:retail - July 2018 - Trion17
design:retail - July 2018 - Trion18
design:retail - July 2018 - Trion19
design:retail - July 2018 - Trion20
design:retail - July 2018 - Shopping With Paco
design:retail - July 2018 - Galeria Melissa
design:retail - July 2018 - 35
design:retail - July 2018 - 36
design:retail - July 2018 - 37
design:retail - July 2018 - 38
design:retail - July 2018 - 39
design:retail - July 2018 - Extracoop
design:retail - July 2018 - 41
design:retail - July 2018 - 42
design:retail - July 2018 - 43
design:retail - July 2018 - 44
design:retail - July 2018 - 45
design:retail - July 2018 - 2018 Fixture Leaders
design:retail - July 2018 - 47
design:retail - July 2018 - 48
design:retail - July 2018 - OPCover1
design:retail - July 2018 - OPCover2
design:retail - July 2018 - OP1
design:retail - July 2018 - OP2
design:retail - July 2018 - OP3
design:retail - July 2018 - OP4
design:retail - July 2018 - OP5
design:retail - July 2018 - OP6
design:retail - July 2018 - OP7
design:retail - July 2018 - OP8
design:retail - July 2018 - OP9
design:retail - July 2018 - OP10
design:retail - July 2018 - OP11
design:retail - July 2018 - OP12
design:retail - July 2018 - OP13
design:retail - July 2018 - OP14
design:retail - July 2018 - OP15
design:retail - July 2018 - OP16
design:retail - July 2018 - OPCover3
design:retail - July 2018 - OPCover4
design:retail - July 2018 - 49
design:retail - July 2018 - 50
design:retail - July 2018 - 51
design:retail - July 2018 - 52
design:retail - July 2018 - 53
design:retail - July 2018 - 54
design:retail - July 2018 - 55
design:retail - July 2018 - 56
design:retail - July 2018 - 57
design:retail - July 2018 - 58
design:retail - July 2018 - 59
design:retail - July 2018 - Fixture Products
design:retail - July 2018 - 61
design:retail - July 2018 - 62
design:retail - July 2018 - 63
design:retail - July 2018 - Backstory
design:retail - July 2018 - Cover3
design:retail - July 2018 - Cover4
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https://www.nxtbook.com/nxtbooks/designretail/201607
https://www.nxtbook.com/nxtbooks/designretail/201606
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https://www.nxtbook.com/nxtbooks/designretail/201603
https://www.nxtbook.com/nxtbooks/designretail/201602
https://www.nxtbook.com/nxtbooks/designretail/201601
https://www.nxtbook.com/nxtbooks/designretail/20151112
https://www.nxtbook.com/nxtbooks/designretail/201510
https://www.nxtbook.com/nxtbooks/designretail/201509
https://www.nxtbook.com/nxtbooks/designretail/201508
https://www.nxtbook.com/nxtbooks/designretail/201507
https://www.nxtbook.com/nxtbooks/designretail/201506
https://www.nxtbook.com/nxtbooks/designretail/20150405
https://www.nxtbook.com/nxtbooks/designretail/201503
https://www.nxtbook.com/nxtbooks/designretail/201502
https://www.nxtbook.com/nxtbooks/designretail/201501
https://www.nxtbook.com/nxtbooks/designretail/20141112
https://www.nxtbook.com/nxtbooks/designretail/201410
https://www.nxtbook.com/nxtbooks/designretail/201409
https://www.nxtbook.com/nxtbooks/designretail/201408
https://www.nxtbook.com/nxtbooks/designretail/201407
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https://www.nxtbook.com/nxtbooks/designretail/201403
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https://www.nxtbook.com/nxtbooks/nielsen/designretail_201401
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20131112
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201310
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201309
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https://www.nxtbook.com/nxtbooks/nielsen/ddi_20121112
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https://www.nxtbook.com/nxtbooks/nielsen/ddi_201110v2
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https://www.nxtbook.com/nxtbooks/nielsen/ddi_201109
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201108_v2
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201108
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201107
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https://www.nxtbook.com/nxtbooks/nielsen/ddi_20100102
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20091112
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