037 "We departed from the traditional product-focused window displays, using art to attract attention." -ALI ASLAM, MANCINI DUFFY Mancini Duffy. The team used the double-wide façade and historic cast iron detailing to their advantage, allowing it to become the touchstone for everything that happens after. Located at 500 Broadway in New York, the retail space is broken into four distinct experiences, the first being the entry sequence. "We created an immersive experience just beyond the historic storefront," Aslam describes. "Three LED panels and mirrored surfaces transport people from the hustle and bustle of the streetscape into an otherworldly experience. It is an interesting dichotomy of façade and a 'twilight zone' experience. We departed from traditional product-focused window displays, using art to attract attention." Enticed by color, light and movement, visitors journey through this kaleidoscope-like entry via a metal bridge. They are mesmerized ↖ The main showroom offers a gallery appeal with product displayed in artistic and visually impactful ways. ↑ LED panels and mirrored surfaces create a kaleidoscopelike entry.