design:retail - August 2018 - 43

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LOCK IT UP
Submitted by: Artitalia

ddobox allows for companies and businesses to turn the
standard parcel locker into a fully customizable advertising
solution, while still offering the security and convenience
that can be found in parcel lockers. It allows businesses to turn
their BOPIS locations into continuous advertisement locations to
optimize every interaction with clientele. As the Addobox is modular and expandable, it grants complete flexibility to whomever
employs it for all their retail needs. It allows for any enterprise to
use the growing demand of online shopping, and with automated
notification sent to consumers who purchase products, it allows
for businesses to increase foot traffic into their store locations,
while engaging in even more marketing opportunity. The Addobox allows for returns and payment to be made directly through its
own interface, giving the customer full control over their actions
with purchased products. Technical support and aid are offered
24 hours a day, seven days a week, should it be required.

What retail channel is it best suited for?
Any.

Where is it located in-store?

Being modular and expandable, it can be placed
wherever the enterprise deems it the most adequate fit for their, or their client's purposes.

How does it work?

Objects that are ordered online are delivered to
a store's Addobox and secured within the parcel
locker. Upon notification, clients may come to the
store, pay for, pick up and/or return their package
regardless of their intent, all while allowing the
enterprise to continually market to them.

How does this enhance the customer
experience?

It gives customers total control over when and
how they choose to pick up their purchased
goods, while keeping their items secure until
pickup, and still allowing for no one else to access
their proffered goods, so long as they do not have
the required access code giving through notification to the clients handheld digital device.

NAVIGATE YOUR WAY
Submitted by: Yunker

What retail channel is it best
suited for?

lear navigational and wayfinding signing elements are key toward
creating a positive shopping experience, and BOPIS has become an
established part of today's shopping experience.
Our true design submission is our BOPIS icon logo design to connect and
clearly identify the BOPIS shopper. Combining the BOPIS icon logo with the
proper signing elements and positions from the parking lot, entrance and instore locations immediately welcomes and connects with the BOPIS guest,
creating an easy and positive shopping experience.

Various retail channels, including
grocery, specialty, pharmacy, big
box and restaurant.

Where is it located in-store?

Any location that will immediately
and effectively connect with the
BOPIS guest. The experience could
start in the parking lot, entrance
and continue in-store by choosing
the necessary visual signing
elements and location that will
effectively navigate the BOPIS
shopper to the pickup destination.

How does it work?

Visually connect to navigate.

How does this enhance the
customer experience?

The visual connection and ease of
navigation creates an immediate
enhanced recognition for the BOPIS
shopper. Recognizing the internet
shopper and welcoming her instore arrival is the overall positive
experience enhancement.

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