design:retail - May 2019 - 28

MOST AMAZING PLACE I'VE
TRAVELED: THREE MONTHS SAILING
THE PACIFIC-CANADA TO BAJA.
DANIEL L. GALLAGHER
Environmental Design Manager
Nordstrom/Nordstrom Rack
AGE 39

Gallagher is a true design evangelist. Drawing from a diverse background, including
user-experience (UX) design, film, visual merchandising and events, he applies design
discipline and thinking to all aspects of the retail business. From store design to people development, his impact is apparent. He leads with empathy and flexibility and is passionate
about mentoring junior designers. While always focused on the customer experience and
delivering excellent design solutions, he does so within budget and most importantly, on
schedule. Gallagher has contributed to the Nordstrom Rack brand redesign and expansion
plan. Between new stores and remodels, he has touched hundreds of Nordstrom locations,
including flagships in Manhattan and Toronto. He has also supported the Nordstrom
expansion into the Canadian market with six locations. From helping reinvent product
assortments, retail experiences and brand strategies to creating new exterior wayfinding
standards and strategies, he is a holistic designer who moves from scope, schedule and
resource considerations to emotional and human factors with ease.
Favorite hobby: Starting new hobbies.
What I love most about retail: Is the marriage of fantasy, feelings and textiles.

JEREMY GERSHONOWICZ
Vice President, Director of Retail Construction
Sachse Construction
AGE 36

AMY KLEVEN GOOLSBEE
Retail Design and Merchandising Manager
Indian Motorcycle
(owned by Polaris Industries)
AGE 39

Goolsbee is considered a retail
rock star with more than 15 years
of experience with industry giants
such as Marshall Fields, Target,
Walmart and Kohl's. This diverse
background has given her a lens
to many best (and worst) practices
and prepared her for her work
with Polaris Industries. For the
last three years, she has developed
and designed in-store brand
experiences for Polaris, Indian
Motorcycle and Slingshot.
Goolsbee has been turning the
powersports retailing world
upside-down with cuttingedge branding packages, new
merchandising solutions and
award-winning digital experiences. Goolsbee is now looking at
what the future holds for Indian
Motorcycles' store experience. The
store design she leads supports the
biggest new product launch in the
company's illustrious 100-year
history.
Favorite hobby: Riding our
product!
Most unique personality trait:
I love being alone.
Pet peeve: Full garbage can.

Over the course of his career, Gershonowicz
has overseen the construction of millions of
square feet. After graduating with honors
from Michigan State University's prestigious
construction management program, he
worked as a project manager for one of
Engineering News-Record's top 10 largest general contractors before joining Sachse
Construction and quickly moving up the ranks. As director of retail estimating,
he helped grow the retail estimating department from five to 15 team members.
Gershonowicz is the youngest vice president in the company's history. In his current
role, he leads both retail operations and retail estimating, and in his first year, he helped
increase the division's sales revenue by 40 percent-from $60 million in 2017 to $84
million in 2018. The retail and food service division operates with more than 70 team
members who complete more than 120 projects a year. Gershonowicz has worked with
hundreds of clients and numerous Fortune 500 brands throughout his career, including
Amazon Books, Estée Lauder, Gucci, LVMH, Nike, Pottery Barn, Starbucks, Tesla, Versace
and Whole Foods Market. He believes in having strong processes and the right people in
play to deliver exceptional customer experiences.
Biggest hurdle I've overcome: Mobilizing a team of 28 to reconstruct stores and shopping
centers in Puerto Rico after Hurricane Maria.
Currently binge-watching: "Below Deck" (my wife made me do it!).
Favorite hobby: Preparing for triathalons.

MARTINA GUANDALINI

MELISSA GALLANT
Director of Store Development
Canopy Growth Corp. ("Canopy Growth")
AGE 37

Gallant has the skill of seeing the potential
of the intangible and the experience to
understand the realities of execution.
From positions as a project coordinator
and senior manager of construction to
director of store development and operations, she is considered an outstanding
partner for bringing brands to life. Her
retail experience was honed with brands
such as Lululemon, Kit + Ace and Spence
Diamonds. She led and managed the rollout of Kit + Ace programs across the United
States (40-plus stores) and supported the
design, development and implementation
of a new Spence Diamond retail concept in
the U.S. market. Her talent and experience
shine in her current role as director of store
development for Canopy Growth Corp. She
was responsible for the design, development and launch of the retail program for
fast-growing recreational marijuana brand
Tokyo Smoke across Canada (along with
their in-house creative team), as well as the
company's Tweed stores. Gallant is a team
player with integrity that supports open,
empathetic and purposeful communication throughout the project process.
Most amazing place I've traveled:
Galapagos Islands.
The best advice I ever received: Don't take sh*t
personally, filter through it and take the
real message out.
Dream job: Owner of a dog sanctuary for dogs
needing homes.

Creative Director
Sergio Mannino Studio
AGE 32

Guandalini has an unstoppable sense of creativity and creates unique spaces with a strong personality. She graduated with a master's in architecture from the Politecnico of Milan and her
thesis was featured at the Architecture Biennale in Venice in 2012. Shortly after graduation, she
moved to New York to pursue her architecture and design career. She joined Sergio Mannino
Studio where she distinguished herself with her innate creative talent, and in just a few years,
assumed the role of creative director. At the age of 32, she is leading major project teams and is
producing work that has been featured in numerous magazines worldwide. She is recognized
for her unique, bold and elegant solutions, seen in New York projects such as Medly Pharmacy,
Glam Seamless and Wholesome Cuts. Her goal is to design retail spaces that create
the perfect physical reflection of a brand and provide consumers with an exclusive experience. Guandalini is passionate about her work, as well as music and uses her creative talents to support female-focused movements.
My first job was: Musician (I formed my band when I was very young and for more than 15 years I've been
playing, writing music and touring).
What motivates me: Every time I come up with a new idea I feel alive and thrilled. The possibility to create
meaningful places and objects that can move people and don't leave them indifferent.

GUILTY
PLEASURE:
SHOES (I HAVE
WAY TOO MANY)
AND RED LIPSTICK!

design:retail - May 2019

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