design:retail - May 2019 - 48

"Experience" is the buzzword of all buzzwords in retail currently-and to
that end, GlobalShop @ RetailX is curating a full map of retail experiences right
on the show floor. Enter the Experience Journey. The Experience Journey
highlights select exhibitors showcasing memorable experiences in their
booths, adding a layer of flair and immersion to the GlobalShop show floor.
Here's a look as what a few top exhibitors have planned:

ACE DESIGNS
THE BOARDWALK
Ace Designs is transforming its booth space
into one of our favorite
summer experiences-
visiting the boardwalk! From the ground up, the
company is re-creating this iconic destination and
featuring everything from classic treats, nostalgic
games, a scenic ocean view and maybe even a wild
ride or two. There will be lots of opportunity to interact and enjoy plenty of Instagrammable moments.

OUTFORM

CONVERGE RETAIL

TAKE A SIP BEER TAP
Unwind from the show with a refreshing beer at
Outform's "Take A Sip" tech-infused beer tap. Mingle and enjoy a cold one on them while checking
out how the latest tech can be integrated into retail.

BAY CITIES
IMMERSE YOURSELF IN
THE FUTURE

KENDU IN-STORE VISUAL SOLUTIONS
THE ELEMENT(S) OF SURPRISE
Rain, wind and fire! The power of control is at
the touch of your fingertips! The all-new Interactive
Flowbox puts you in the driver's seat to experience
the fun and the action firsthand. With enhanced
features, powered by Intel technology, you control
the elements to experience nature as never before.
Want to take it up a notch? Bring a friend and challenge them to a motion-controlled play-off (no
controllers needed!).

Have you ever wondered
how your brand could be experienced and enhanced with technology and innovative design? The
future of your brand experience is here now! Travel
through creative designs enhanced by augmented
reality, 3-D holographs and mass-customized
through digital printing. Powered by shopper marketing and innovative materials, experience how to
lead and follow your customer on their journey from
online to brick and mortar and vice versa. Find out if
your product is connecting and closing the sale, and
how to change up your displays and packaging to
attract eyeballs. Don't miss this journey that immerses you in 21st-century shopper marketing.

SNEAK A PEEK AT THE FUTURE OF RETAIL
Don't you think the retail apocalypse would
be less of a story if retailers found a way to bring
the richness of online shopping into the brickand-mortar realm? Imagine a hybrid shopping
experience whereby customers can not only
touch the product, but also research and compare
online content like product reviews in the store,
and then purchase in-aisle or even later at home,
never once leaving the retailer's ecosystem. This
reality is closer than you think. Visit booth 2646
to see for yourself.

Scene from the show floor during
last year's Experience Journey.

48
44-51_drm_0519_GSpreview.indd 48

4/19/19 12:08 PM

design:retail - May 2019

Table of Contents for the Digital Edition of design:retail - May 2019