Retail Incubators A Blank Canvas for an Amazing Story. Are you an upstart brand looking for a retail foothold? Malls, marketplaces and other retail meccas often have pre-existing structures, or incubators, that are ready and waiting for a retail presence. These locations are always looking for ways to keep locals coming back to immerse themselves in the latest experiential retail. These are perfect low-risk opportunities for e-commerce retailers to test brick-and-mortar waters with the freedom of a short-term lease, or for established and newcomer brands alike to expand their reach into the immediacy and spontanaiety of concourses. Virtually the full gamut of OPTO's systems are possible in these preset spaces, and can be tailored as needed. TANGIBLE BY WASHINGTON PRIME GROUP COLUMBUS, OHIO 8 (800) 248 OPTO optosystem.com 9