design:retail - May 2019 - RX4

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ooking to fill your mind with trends
and insights in the world of retail
design before heading back home?
Look no further than the all-new
Pop-Up Talks at the GlobalShop
stage, located in the corner of the hall next
to booth 5702. These free sessions require
no pre-registration and are open to anyone
with an Expo badge. Check out the lineup:
WEDNESDAY, JUNE 26
Living in a "Phygital World" as a
Digital Native
10 a.m.-10:50 a.m.
Moderator: Melissa Gonzalez, CEO,
The Lionesque Group
Panelists: Molly Bellar, Creative
Director, Stella & Dot; Stephen Kuhl,
Co-Founder & CEO, Burrow; James
Peisker, Co-Founder, Porter Road;
Haviv Zahav, Founding Team & Head
of Brands, Showfields
In this discussion, meet fast-growing digital
brands that have unlocked "super consumers" by bridging their online business with the
physical world. Hear about their omnichannel
approach to brick-and-mortar retail, getting the
timing right to open stores and how they see the
future of retail as direct-to-consumer brands.
Emotion vs. Automation: A Roadmap
to Reinvention
11 a.m.-11:20 a.m.
Speakers: Michelle Fenstermaker,
Strategy Director, FITCH; Lee
Broughton, Vice President, Global
Marketing (The Americas), Enterprise
Rent-A-Car
Legacy retailers often operate in a one-sizefits-all mentality without a clearly defined brand.
They view themselves as operations and logistics
experts-which is interesting for businesses with
such rich service histories. Interestingly, we've
found that legacy retailers have a strategic advantage over their start-up competition-locations,

lots of them. We keep reading in the news that
stores are closing everywhere, but with a pointed
refocus, we can use a brand's existing assets to
reinvent a category, we can save money and make
money at the same time. Our position is that by
exploiting the sweet-spots between physical and
digital, legacy and digitally native, we can construct a roadmap that delivers the best out of our
future emotional and automated experiences.
Binary Retail Experience Design: How
Visionary Brands Are Driving Growth
11:30 a.m.-11:50 a.m.
Speaker: Scott Hauman, Senior Vice
President, Insight & Strategy, The
Integer Group/Sky Bench
The session will explore and showcase the
seamless coupling of digital and physical brand
experiences, purposefully designed to accelerate transaction and build sustained brand
connections. We call this phenomenon "Binary
Retail Experience Design." Attendees will learn
about the barriers facing brands in their strive to
fuse physical experiences with digital experiences, as well as modern store intelligence methods
and how to apply them-and will be inspired to
achieve real customer lifetime value by unifying
online and offline customer experiences at retail.
Stores 2019: Thank You, E-Commerce
12 p.m.-12:20 p.m.
Speaker: Heidi Katherine, Senior
Vice President of Global Design &
Development, Moss Inc.
We all owe e-commerce a debt of gratitude.
The innovation and growth of the e-commerce
sector has freed up the in-store experience
to move from the transactional to the experiential. Years ago, the website was where you
learned, and the store was where you bought.
That methodology is reversed now-all the better
for stores as we know them. This movement has
enabled store designers and brands to infuse
their retail spaces with higher level experiences,
sustainable materials and brand immersion, and
we're just getting started.

Closeup | The intersection of e-commerce, store design and innovation.

GlobalShop Product Design Competition Awards, presented by IIDA
12:30 p.m.-1:20 p.m.
Join IIDA judges for the reveal of the 2019
GlobalShop Product Design Competition winners, right on the show floor.
Activated Retail: Marrying the
Physical & Digital Experiences
1:30 p.m.-1:50 p.m.
Speakers: Erin Alley, Northwest
Region Retail Practice Leader,
Gensler; Greg Gallimore, Northwest
Region Digital Experience Creative
Design Leader, Gensler
In our digitally saturated lives, everyone is
craving a "tech-free" world, or at least one that
appears to be that way. While we romanticize the
chance to be off the grid-away from our screens
and the need to always be "on"-we have, in fact,
become accustomed to the ease, convenience
and access that technology affords us. So, how do
retailers manage these expectations, yet deliver a
memorable customer experience? Join retail and
technology design leaders from global design firm
Gensler for a provocative discussion. Explore how
technology can be purposeful and unobtrusive
while improving service, facilitating selection and
social connection, and best of all instigating fun.
The Difference at Cannabis Retail
2 p.m.-2:20 p.m.
Speaker: Anne Marie Luthro,
Principal, AML Insights
Dispensaries have extra hoops to jump
through to create great shopping experiences.
In this presentation, shopper insights and retail strategy expert Anne Marie Luthro of AML
Insights will walk through retail's best practices
and how they pertain to cannabis stores. The talk
outlines the key similarities and differentiators
between normalized retail and cannabis retail.

design:retail - May 2019

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