design:retail - May 2019 - TR5

CASE STUDY:

Bar Merchandiser Works Wonders at Supermarket Chain
Bashas', the Arizona-based chain of more than 150 supermarkets,
has served customers for more than 70 years, but while tradition is
important, so is innovation when it can lead to increased efficiency and
better customer service.
So Bashas' has embraced the WonderBar Merchandiser system from
Trion Industries, Inc., first for bagged candy sales and then for cough
drops, gum and bagged deli products.
"This has been a real value to us," said Ken Kniffen, Bashas' Director
of Merchandising. "It is providing a more customer-friendly system, reducing shrink and labor, and improving the appearance of our stores."
Kniffen said Bashas' tested WonderBar and its Shelf Works and
Expandable Wire Tray (EWT) system in the candy aisle, then installed it
in all of its stores. "We tested it in our wall deli and with cough drops,
so now we are moving them into every new store and major remodel
for both of those categories, too."

Q. Have you seen gains in sales due to improved
presentation?
A. The pusher bar system keeps the product available in the front,
and it's easier for the consumer to shop. With the pegged system, it's
difficult for many shoppers, unless they are tall, to see and reach the
product after the first couple of units have been sold. But this system
moves the product to the front so it is always available, reachable,
and looks good. It gives a constant billboard presentation and
always looks great.
Q. Can the right system reduce shrink and eliminate ripped
packaging?
A. Yes, and that is significant because we don't have bags ripped at
the prepunched hole, which was common in the pegged bag candy
section. We have 800 to 1,000 units and none of them are torn.
Previously, those torn bags became shrink (or loss), often resulting in
a mess on the floor.
Q. What was the effect on labor required to manage the
department?
A. WonderBar is faster and more efficient. You can rotate the product
quickly and properly without things getting ripped. Staff can lift
the tray out and rotate every single SKU individually. They just put
the tray on the cart, push the spring bar back and drop in the new
product at the rear to keep dated merchandise forward. It is far more
efficient in terms of labor.

Important benefits, he said, include ease of installation, ability to
increase SKUs within the same space, elimination of shrink due to bag
tears, and a reduction of restocking labor, all made possible by a flexible
system that uses spring-fed pusher trays instead of peg hooks.
Here, Kniffen explains more about how the supermarket chain has
benefited from using Trion's WonderBar and EWT system in its stores:
Q. By installing the systems, were you able to increase your
candy offerings?
A. We gained 13 facings. With the trays, we have 68 items; before we
had 55. The tray system fits on a square bar and can be tightened left
to right, up and down. We think sales increased by an average of 15%,
although in some stores, maybe as much as 20%. We increased variety
by adding new facings in the same space.
Q. Did this success lead to enhancements elsewhere?
A. Yes. We asked Trion for a version of the tray in a taller system to
accommodate the longer multipacks of gum, which never looked good.
Trion created a more vertical unit, and they work great. We have them
in all of our Bashas' stores.

Q. What were the benefits in deli meat and cough drops?
A. In cough drops, we added eight new SKUs because of space
gained. It is night and day compared to pegged cough drops. It holds
them upright and looks perfect all the time. In the wall deli section,
we were able to add 10 SKUs, and may expand into the perishable
area as well.
Q. Does this help with resets?
A. Any chain going through remodels or resets can benefit. Just take
the tray out, set it on the floor and fill it to reset the section. You
save a tremendous amount of pain, headaches, and shrink.

2017 Shop!
Standards:Solutions
Store Redesign
2018 ROI
Merchandising
: Space Management & Fixture Considerations to Maximize ROI

design:retail - May 2019

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