RetailX Closeup - May 2019 - RX3

Integrate online in the store: a peek
at Converge Retail's newest offering
The modular rail system comes in 3-ft. and 4-ft. increments that
work individually as endcaps, or join end-to-end to suit full-aisle
runs of unlimited length. Retailers have the added flexibility of
top-mounting the Converge display system, or mounting to the
front or underside of existing retail fixtures. This level of configuration flexibility and the ability to easily refresh the assortment
of products on display make Converge the ideal merchandizing
solution for retailers and brands alike.
Initial deployment of the Converge platform has centered on
ONVERGE RETAIL BRINGS the richness of online shopping to the in-store shopping experience. The notable retailers, such as Fred Meyer, Costco and Sam's Club.
company's innovative platform features laterally-sliding These initial rollouts were a valuable proof-of-concept that valiinteractive tablets that enable customers to research prod- dated the platform in high-traffic, real-world retail environments.
The customer-facing experience delivered by the Converge sysucts by comparing specs,watching video tutorials and reading customer
reviews. This ability to deeply research and compare products, tem is complemented by rich analytics captured behind the scenes.
available both in-store and online, keeps customers in the retailer's Every aspect of the customer journey is privately logged, which
ecosystem, whether the customer purchases a product off the shelf or in aggregate informs the retailer about how frequently and how
deeply customers engage with the various products on display. The
makes an in-aisle purchase from the retailer's online inventory.
At GlobalShop @ RetailX 2019, Converge Retail will unveil retailer and the brands now have access to key insights, such as
Converge 3.0-the newest incarnation of the Converge platform which products hold more interest than others and which videos
that makes it easier than ever for brands and retailers to deploy are watched the longest, enabling the retailer to refresh content as
needed. This sort of A/B testing in the field makes the digital mesConverge in virtually any retail setting.
Converge 3.0 features a newly designed, flexible mounting sys- saging most powerful, and the product assortment most relevant.
Visit Converge Retail at GlobalShop @ RetailX in booth 2646.
tem that integrates seamlessly with existing retail display fixtures.

XPERIENCE" IS THE buzzword of all buzzwords in retail
currently, but we're not backing
down from the hype. Instead, we are curating a full map of retail experiences right on
the show floor at GlobalShop @ RetailX.
Enter the Experience Journey.
The Experience Journey highlights select exhibitors showcasing memorable
experiences in their booths, adding a layer
of flair and immersion to the GlobalShop
show floor.
Here's a look as what a few more top
exhibitors have planned:

BAY CITIES

CONVERGE RETAIL

"Immerse Yourself in the Future"

"Sneak a peek at the future of retail!"

Have you ever wondered how your brand
could be experienced and
enhanced with technology
and innovative design? The future of your
brand experience is here now! Travel
through creative designs enhanced by
augmented reality, 3-D holographs and
mass-customized through digital printing.
Powered by shopper marketing and innovative materials, experience how to lead and
follow your customer on their journey from
online to brick and mortar and vice versa.
Find out if your product is connecting and
closing the sale and how to change up your
displays and packaging to attract eyeballs.
Don't miss this journey that immerses you
in 21st-century shopper marketing.

Don't you think
the retail apocalypse
would be less of a story
if retailers found a way to bring the richness
of online shopping into the brick-andmortar realm? Imagine a hybrid shopping
experience whereby customers can not
only touch the product but also research
and compare online content like product
reviews in the store, and then purchase
in-aisle or even later at home-never once
leaving the retailer's ecosystem. This reality
is closer than you think. Visit booth 2646
to see for yourself.

RetailX Closeup - May 2019

Table of Contents for the Digital Edition of RetailX Closeup - May 2019