design:retail - June 2019 - 20

DESIGN:RETAIL

HANDS ON

Books on Demand
INSIDE THE NEW PHILADELPHIA
LOCATION OF ICONIC BOOKSELLER
SHAKESPEARE & CO., CUSTOMERS CAN
WATCH THEIR BOOKS BEING PRINTED
IN REAL TIME
By Joann Plockova

AT S H A K E S P E A R E & C O . , the book is king. But the legendary independent bookseller understands that
today's in-store experience needs to blend nostalgia
with the 21st century. In its newest location in Center
City Philadelphia, the book shop has incorporated
an Espresso Book Machine, front and center.
"It is central to our ultimate goal of being able
to 'stock' any book ever printed and have it in the
customer's hands in a matter of minutes, says

Shakesepeare & Co. Chief Technology Officer Thor
Sigvaldason. "It's emblematic of how we use lots of
digital technology in the service of a fundamentally
analog experience-a bound book."
Planted right next to the in-store café, the machine
allows customers to print any book in paperback in

20

JUNE 2019

the same time it takes to make an espresso (thus the
name). To enhance the experience further, an Oat
Foundry Split Flap Display has been incorporated
into the bookshelves just above it.
"Their team aims to create multisensory experiences that bring customers back into physical
stores and leave a lasting impression that keeps
them returning," says Mark D. Kuhn IV, co-founder
and CEO of Oat Foundry, which built the display.
"The Split Flap Display helps create an atmosphere
that activates the senses; it provides the perfect
sight and sound to seamlessly tie into their coveted Espresso Book Machine." Displaying the title
of the book currently being printed, the nostalgic
display-characterized by its clacking sound-also
shows the number of books that have been printed
on Espresso Book Machines worldwide.
"Shakespeare & Co.'s new Oat Foundry Split Flap
preserves their heritage as a classic brand, while
engaging the senses of its customers," Kuhn says.
"They can see the flaps changing, hear them in motion and smell the coffee brewing."

PHOTOS COURTESY OF OAT FOUNDRY

EXPERIENCE



design:retail - June 2019

Table of Contents for the Digital Edition of design:retail - June 2019

design:retail - June 2019
Contents
From the Editor
Insider Insights
Happenings
Site Visit: Time More
Window Watching: Coach at Macy’s
Clicks & Mortar: Parachute
Spec Sheet: Salone Del Mobile
Brand Immersion: Harman Intl.
Clicks & Mortar: Eyebobs
Site Visit: Foot Locker Power Store
Hands On: Shakespeare & Co.
On Trend: Walmart
Perspectives: Augmented Experience
By the Numbers: Bopis
2019 Show Guide
Zhongshu Bookstore
Alibaba’s Freshippo
Hybrid Retail
Zara
5 Questions For...
design:retail - June 2019 - Intro
design:retail - June 2019 - design:retail - June 2019
design:retail - June 2019 - Cover2
design:retail - June 2019 - 1
design:retail - June 2019 - Contents
design:retail - June 2019 - 3
design:retail - June 2019 - 4
design:retail - June 2019 - 5
design:retail - June 2019 - From the Editor
design:retail - June 2019 - 7
design:retail - June 2019 - Insider Insights
design:retail - June 2019 - Happenings
design:retail - June 2019 - Site Visit: Time More
design:retail - June 2019 - 11
design:retail - June 2019 - Window Watching: Coach at Macy’s
design:retail - June 2019 - 13
design:retail - June 2019 - Clicks & Mortar: Parachute
design:retail - June 2019 - Spec Sheet: Salone Del Mobile
design:retail - June 2019 - Brand Immersion: Harman Intl.
design:retail - June 2019 - TRCover1
design:retail - June 2019 - TR2
design:retail - June 2019 - TR3
design:retail - June 2019 - TR4
design:retail - June 2019 - TR5
design:retail - June 2019 - TR6
design:retail - June 2019 - TR7
design:retail - June 2019 - TR8
design:retail - June 2019 - TR9
design:retail - June 2019 - TRCover4
design:retail - June 2019 - Clicks & Mortar: Eyebobs
design:retail - June 2019 - Site Visit: Foot Locker Power Store
design:retail - June 2019 - 19
design:retail - June 2019 - Hands On: Shakespeare & Co.
design:retail - June 2019 - 21
design:retail - June 2019 - On Trend: Walmart
design:retail - June 2019 - 23
design:retail - June 2019 - 24
design:retail - June 2019 - 25
design:retail - June 2019 - Perspectives: Augmented Experience
design:retail - June 2019 - By the Numbers: Bopis
design:retail - June 2019 - 2019 Show Guide
design:retail - June 2019 - 29
design:retail - June 2019 - 30
design:retail - June 2019 - 31
design:retail - June 2019 - 32
design:retail - June 2019 - 33
design:retail - June 2019 - 34
design:retail - June 2019 - 35
design:retail - June 2019 - 36
design:retail - June 2019 - 37
design:retail - June 2019 - 38
design:retail - June 2019 - 39
design:retail - June 2019 - 40
design:retail - June 2019 - 41
design:retail - June 2019 - Zhongshu Bookstore
design:retail - June 2019 - 43
design:retail - June 2019 - 44
design:retail - June 2019 - 45
design:retail - June 2019 - 46
design:retail - June 2019 - 47
design:retail - June 2019 - 48
design:retail - June 2019 - OPCover1
design:retail - June 2019 - OP2
design:retail - June 2019 - OP3
design:retail - June 2019 - OP4
design:retail - June 2019 - OP5
design:retail - June 2019 - OP6
design:retail - June 2019 - OP7
design:retail - June 2019 - OP8
design:retail - June 2019 - OP9
design:retail - June 2019 - OP10
design:retail - June 2019 - OP11
design:retail - June 2019 - OP12
design:retail - June 2019 - OP13
design:retail - June 2019 - OP14
design:retail - June 2019 - OP15
design:retail - June 2019 - OP16
design:retail - June 2019 - OP17
design:retail - June 2019 - OP18
design:retail - June 2019 - OP19
design:retail - June 2019 - OPCover4
design:retail - June 2019 - 49
design:retail - June 2019 - 50
design:retail - June 2019 - 51
design:retail - June 2019 - Alibaba’s Freshippo
design:retail - June 2019 - 53
design:retail - June 2019 - 54
design:retail - June 2019 - 55
design:retail - June 2019 - 56
design:retail - June 2019 - 57
design:retail - June 2019 - 58
design:retail - June 2019 - 59
design:retail - June 2019 - Hybrid Retail
design:retail - June 2019 - 61
design:retail - June 2019 - 62
design:retail - June 2019 - 63
design:retail - June 2019 - 64
design:retail - June 2019 - RXCover1
design:retail - June 2019 - RX2
design:retail - June 2019 - RX3
design:retail - June 2019 - RX4
design:retail - June 2019 - RX5
design:retail - June 2019 - RX6
design:retail - June 2019 - RX7
design:retail - June 2019 - RXCover4
design:retail - June 2019 - 65
design:retail - June 2019 - 66
design:retail - June 2019 - 67
design:retail - June 2019 - Zara
design:retail - June 2019 - 69
design:retail - June 2019 - 70
design:retail - June 2019 - 71
design:retail - June 2019 - 72
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design:retail - June 2019 - 78
design:retail - June 2019 - 79
design:retail - June 2019 - 5 Questions For...
design:retail - June 2019 - Cover3
design:retail - June 2019 - Cover4
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