design:retail - July/August 2019 - 24
DESIGN:RETAIL
JULY/AUGUST 2019
HANDS ON
Merging AI &
Social Media
MUSEUM OF ME MIRRORS
REALITIES IN THIS UNIQUE,
IMMERSIVE AI CREATION
By Heather Kristian Strang
PHOTO COURTESY OF CACTUS
➞ A C C E N T U R E B R A Z I L C O M M I S S I O N E D New York-based
design firm Cactus with an incredible task-to create an audio-visual experience that merges artificial
intelligence (AI) and social media. Visitors to São
Paulo's Museum of Me (MoM) are being swept away
by this art installation that curates content from
their social media accounts and places it right before
their very eyes (and ears).
Once inside the space, guests enter their social
media handle, and the software then creates a twominute customized experience featuring a vivid
collage of their social media content. This content
includes everything from emojis, comments, likes,
images, audio and animation.
"The Museum of Me is art. It is meant to be beautiful," says Noah Waxman, head of strategy for Cactus.
"It is meant to provoke reflection. It is also meant to
explore something about the times we are living in
where reality is open to alteration and interpretation-by ourselves, by others and even by machines."
The MoM installation is comprised of 48 screens
of various sizes and is constructed in a 15-ft.-by15-ft.-by-10-ft. steel frame with mirror panels and
external lightboxes for quick assembly and travel.
The experience will never be the same twice for any
user, as each time a guest enters the installation, the
software creates a brand-new reflection of their life
through social media.
*View the video on our Instagram @designretailmag.
24
design:retail - July/August 2019
Table of Contents for the Digital Edition of design:retail - July/August 2019
design:retail - July/august 2019
Contents
From the Editor
Insider Insights
Happenings
Mingle
Spec Sheet: ICFF and Neocon
Spec Sheet: Fixtures
Clicks & Mortar: Blenders Eyewear
Design Detail: Desharnais Pneus et Mécanique
Perspectives: ”Return on Experience”
By the Numbers: Gen Z Hits the Mall
Clicks & Mortar: Adore Me
Plugged In: Salesfloor
Incubator Spaces
7-Eleven
Fixture Leaders
Globalshop in Review
Moment
design:retail - July/August 2019 - Intro
design:retail - July/August 2019 - CT1
design:retail - July/August 2019 - CT2
design:retail - July/August 2019 - design:retail - July/august 2019
design:retail - July/August 2019 - Cover2
design:retail - July/August 2019 - 1
design:retail - July/August 2019 - Contents
design:retail - July/August 2019 - 3
design:retail - July/August 2019 - 4
design:retail - July/August 2019 - 5
design:retail - July/August 2019 - From the Editor
design:retail - July/August 2019 - 7
design:retail - July/August 2019 - Insider Insights
design:retail - July/August 2019 - 9
design:retail - July/August 2019 - Happenings
design:retail - July/August 2019 - 11
design:retail - July/August 2019 - Mingle
design:retail - July/August 2019 - 13
design:retail - July/August 2019 - 14
design:retail - July/August 2019 - 15
design:retail - July/August 2019 - Spec Sheet: ICFF and Neocon
design:retail - July/August 2019 - 17
design:retail - July/August 2019 - 18
design:retail - July/August 2019 - 19
design:retail - July/August 2019 - Spec Sheet: Fixtures
design:retail - July/August 2019 - 21
design:retail - July/August 2019 - Clicks & Mortar: Blenders Eyewear
design:retail - July/August 2019 - Design Detail: Desharnais Pneus et Mécanique
design:retail - July/August 2019 - 24
design:retail - July/August 2019 - 25
design:retail - July/August 2019 - Perspectives: ”Return on Experience”
design:retail - July/August 2019 - By the Numbers: Gen Z Hits the Mall
design:retail - July/August 2019 - Clicks & Mortar: Adore Me
design:retail - July/August 2019 - Plugged In: Salesfloor
design:retail - July/August 2019 - Incubator Spaces
design:retail - July/August 2019 - 31
design:retail - July/August 2019 - 32
design:retail - July/August 2019 - 33
design:retail - July/August 2019 - 34
design:retail - July/August 2019 - OPCover1
design:retail - July/August 2019 - OP2
design:retail - July/August 2019 - OP3
design:retail - July/August 2019 - OP4
design:retail - July/August 2019 - OP5
design:retail - July/August 2019 - OP6
design:retail - July/August 2019 - OP7
design:retail - July/August 2019 - OP8
design:retail - July/August 2019 - OP9
design:retail - July/August 2019 - OP10
design:retail - July/August 2019 - OP11
design:retail - July/August 2019 - OP12
design:retail - July/August 2019 - OP13
design:retail - July/August 2019 - OP14
design:retail - July/August 2019 - OP15
design:retail - July/August 2019 - OP16
design:retail - July/August 2019 - OP17
design:retail - July/August 2019 - OP18
design:retail - July/August 2019 - OP19
design:retail - July/August 2019 - OPCover4
design:retail - July/August 2019 - 35
design:retail - July/August 2019 - 7-Eleven
design:retail - July/August 2019 - 37
design:retail - July/August 2019 - 38
design:retail - July/August 2019 - 39
design:retail - July/August 2019 - 40
design:retail - July/August 2019 - 41
design:retail - July/August 2019 - 42
design:retail - July/August 2019 - 43
design:retail - July/August 2019 - Fixture Leaders
design:retail - July/August 2019 - 45
design:retail - July/August 2019 - 46
design:retail - July/August 2019 - 47
design:retail - July/August 2019 - 48
design:retail - July/August 2019 - TRCover1
design:retail - July/August 2019 - TR2
design:retail - July/August 2019 - TR3
design:retail - July/August 2019 - TR4
design:retail - July/August 2019 - TR5
design:retail - July/August 2019 - TR6
design:retail - July/August 2019 - TR7
design:retail - July/August 2019 - TRCover4
design:retail - July/August 2019 - 49
design:retail - July/August 2019 - 50
design:retail - July/August 2019 - 51
design:retail - July/August 2019 - 52
design:retail - July/August 2019 - 53
design:retail - July/August 2019 - 54
design:retail - July/August 2019 - 55
design:retail - July/August 2019 - Globalshop in Review
design:retail - July/August 2019 - 57
design:retail - July/August 2019 - 58
design:retail - July/August 2019 - 59
design:retail - July/August 2019 - 60
design:retail - July/August 2019 - 61
design:retail - July/August 2019 - 62
design:retail - July/August 2019 - 63
design:retail - July/August 2019 - Moment
design:retail - July/August 2019 - Cover3
design:retail - July/August 2019 - Cover4
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