JULY/AUGUST 2019 EXPERIENCE DESIGN:RETAIL BY THE NUMBERS Gen Z Hits the Bricks (and Mortar) GOING TO PHYSICAL STORES IS THE SHOPPING METHOD OF CHOICE FOR THIS POWERFUL GROUP By Michelle M. Havich ➞ THREE-QUARTERS OF Gen Z say that shopping in phys- ical stores provides a better experience compared to shopping online, according to a report by the International Council of Shopping Centers. This translates into a majority of Gen Z-ers making most apparel, electronics, personal care items, food and beverage, and novelty purchases in-store. Gen Z has not reached its prime spending years yet, but if these trends continue, a lot of that spending will continue to be in-store. For the full report, visit icsc.com. RETAIL FORMATS FOR MAKING MOST PURCHASES BY PRODUCT CATEGORY Physical Stores 54% 7% Online from Retailers with Stores 11% 84% 91% 16% 20% 18% 2% 5% 7% Pure-Play Internet Retailers 0% 10% 17% 20% 28% 30% 40% 50% 60% Percent of Generation Z Food & Beverage 63% 77% Personal Care Apparel Electronics Novelty Items 70% 80% 90% 100%http://www.icsc.com http://magnetsource.com/pop http://magnetsource.com/pop