design:retail - July/August 2019 - 28

DESIGN:RETAIL

JULY/AUGUST 2019

CLICKS & MORTAR

"Enhanced" Shopping
ONLINE LINGERIE BRAND ADORE ME EXPANDS INTO BRICK AND
MORTAR WITH TECH ELEMENTS THAT ENHANCE THE SHOPPER
EXPERIENCE AND INFORM THE DESIGN THROUGH DATA ANALYTICS

➞ A F T E R G A I N I N G T R A C T I O N in the lingerie market
through its more than six-year online presence, the
natural evolution for Adore Me to continue to grow
and compete was to launch a brick-and-mortar
experience. Four (soon to be five) stores have
opened on the East Coast with further expansion
anticipated by the end of the year.
The company is committed to a value proposition of inclusivity-product available for every
body type-which is translated in the store design
through space planning and the finish palette in
order to make all shoppers comfortable and confident, explains Eric Samuel Green, founder and
chief creative officer at Style Service.
Technology further enhances the lingerie shopping experience. The Mirow Smart Mirrors in each
fitting room register the product the customer has

selected (everything has an RFID tag) and serves as
a resource for the customer throughout the tryingon process.
"This high-tech mirror helps eliminate the anxiety
of the fitting room experience," says Camille Kress,
director of retail for Adore Me. "Once you are naked
and realize a bra is too small or not quite right, you
can request help and additional items via the mirror."
Sales associates are connected to customers
and staff via phones, walkie talkies and iPads.
They can access information to respond to customer interactions with the mirror and use iPads
to help customers look for or order items that
are not in-store. When final decisions are made,

28

check-out takes place at a sleek POS station.
In addition to technology enhancing the shopper experience, Adore Me has integrated traffic
counters and other technologies to gather data in
order to analyze the store performance and support the design of future locations. The data tracks
how many people are walking by and entering the
store. These capture rates illustrate what storefront designs are most effective. When they enter,
the traffic pattern is tracked in order to influence
merchandising decisions.
"There are so many great things about the technology we have integrated into the store," Kress
says. "We know what products are tried on the
most, and what is purchased the most. It informs
us how to better support a customer and shows us
what products convert well."

PHOTO BY TITI SUN

By Jenny S. Rebholz



design:retail - July/August 2019

Table of Contents for the Digital Edition of design:retail - July/August 2019

design:retail - July/august 2019
Contents
From the Editor
Insider Insights
Happenings
Mingle
Spec Sheet: ICFF and Neocon
Spec Sheet: Fixtures
Clicks & Mortar: Blenders Eyewear
Design Detail: Desharnais Pneus et Mécanique
Perspectives: ”Return on Experience”
By the Numbers: Gen Z Hits the Mall
Clicks & Mortar: Adore Me
Plugged In: Salesfloor
Incubator Spaces
7-Eleven
Fixture Leaders
Globalshop in Review
Moment
design:retail - July/August 2019 - Intro
design:retail - July/August 2019 - CT1
design:retail - July/August 2019 - CT2
design:retail - July/August 2019 - design:retail - July/august 2019
design:retail - July/August 2019 - Cover2
design:retail - July/August 2019 - 1
design:retail - July/August 2019 - Contents
design:retail - July/August 2019 - 3
design:retail - July/August 2019 - 4
design:retail - July/August 2019 - 5
design:retail - July/August 2019 - From the Editor
design:retail - July/August 2019 - 7
design:retail - July/August 2019 - Insider Insights
design:retail - July/August 2019 - 9
design:retail - July/August 2019 - Happenings
design:retail - July/August 2019 - 11
design:retail - July/August 2019 - Mingle
design:retail - July/August 2019 - 13
design:retail - July/August 2019 - 14
design:retail - July/August 2019 - 15
design:retail - July/August 2019 - Spec Sheet: ICFF and Neocon
design:retail - July/August 2019 - 17
design:retail - July/August 2019 - 18
design:retail - July/August 2019 - 19
design:retail - July/August 2019 - Spec Sheet: Fixtures
design:retail - July/August 2019 - 21
design:retail - July/August 2019 - Clicks & Mortar: Blenders Eyewear
design:retail - July/August 2019 - Design Detail: Desharnais Pneus et Mécanique
design:retail - July/August 2019 - 24
design:retail - July/August 2019 - 25
design:retail - July/August 2019 - Perspectives: ”Return on Experience”
design:retail - July/August 2019 - By the Numbers: Gen Z Hits the Mall
design:retail - July/August 2019 - Clicks & Mortar: Adore Me
design:retail - July/August 2019 - Plugged In: Salesfloor
design:retail - July/August 2019 - Incubator Spaces
design:retail - July/August 2019 - 31
design:retail - July/August 2019 - 32
design:retail - July/August 2019 - 33
design:retail - July/August 2019 - 34
design:retail - July/August 2019 - OPCover1
design:retail - July/August 2019 - OP2
design:retail - July/August 2019 - OP3
design:retail - July/August 2019 - OP4
design:retail - July/August 2019 - OP5
design:retail - July/August 2019 - OP6
design:retail - July/August 2019 - OP7
design:retail - July/August 2019 - OP8
design:retail - July/August 2019 - OP9
design:retail - July/August 2019 - OP10
design:retail - July/August 2019 - OP11
design:retail - July/August 2019 - OP12
design:retail - July/August 2019 - OP13
design:retail - July/August 2019 - OP14
design:retail - July/August 2019 - OP15
design:retail - July/August 2019 - OP16
design:retail - July/August 2019 - OP17
design:retail - July/August 2019 - OP18
design:retail - July/August 2019 - OP19
design:retail - July/August 2019 - OPCover4
design:retail - July/August 2019 - 35
design:retail - July/August 2019 - 7-Eleven
design:retail - July/August 2019 - 37
design:retail - July/August 2019 - 38
design:retail - July/August 2019 - 39
design:retail - July/August 2019 - 40
design:retail - July/August 2019 - 41
design:retail - July/August 2019 - 42
design:retail - July/August 2019 - 43
design:retail - July/August 2019 - Fixture Leaders
design:retail - July/August 2019 - 45
design:retail - July/August 2019 - 46
design:retail - July/August 2019 - 47
design:retail - July/August 2019 - 48
design:retail - July/August 2019 - TRCover1
design:retail - July/August 2019 - TR2
design:retail - July/August 2019 - TR3
design:retail - July/August 2019 - TR4
design:retail - July/August 2019 - TR5
design:retail - July/August 2019 - TR6
design:retail - July/August 2019 - TR7
design:retail - July/August 2019 - TRCover4
design:retail - July/August 2019 - 49
design:retail - July/August 2019 - 50
design:retail - July/August 2019 - 51
design:retail - July/August 2019 - 52
design:retail - July/August 2019 - 53
design:retail - July/August 2019 - 54
design:retail - July/August 2019 - 55
design:retail - July/August 2019 - Globalshop in Review
design:retail - July/August 2019 - 57
design:retail - July/August 2019 - 58
design:retail - July/August 2019 - 59
design:retail - July/August 2019 - 60
design:retail - July/August 2019 - 61
design:retail - July/August 2019 - 62
design:retail - July/August 2019 - 63
design:retail - July/August 2019 - Moment
design:retail - July/August 2019 - Cover3
design:retail - July/August 2019 - Cover4
https://www.nxtbook.com/nxtbooks/designretail/20200708
https://www.nxtbook.com/nxtbooks/designretail/20200506
https://www.nxtbook.com/nxtbooks/designretail/20200304
https://www.nxtbook.com/nxtbooks/designretail/20200102
https://www.nxtbook.com/nxtbooks/designretail/20191112
https://www.nxtbook.com/nxtbooks/designretail/20190910
https://www.nxtbook.com/nxtbooks/designretail/201907
https://www.nxtbook.com/nxtbooks/designretail/201906_v2
https://www.nxtbook.com/nxtbooks/designretail/201906
https://www.nxtbook.com/nxtbooks/designretail/201905_v2
https://www.nxtbook.com/nxtbooks/designretail/201905
https://www.nxtbook.com/nxtbooks/designretail/201904
https://www.nxtbook.com/nxtbooks/designretail/2019_v2
https://www.nxtbook.com/nxtbooks/designretail/201903_v2
https://www.nxtbook.com/nxtbooks/designretail/201903
https://www.nxtbook.com/nxtbooks/designretail/20190102_v2
https://www.nxtbook.com/nxtbooks/designretail/20190102
https://www.nxtbook.com/nxtbooks/designretail/20181112_v2
https://www.nxtbook.com/nxtbooks/designretail/20181112
https://www.nxtbook.com/nxtbooks/designretail/201810
https://www.nxtbook.com/nxtbooks/designretail/201809
https://www.nxtbook.com/nxtbooks/designretail/201808
https://www.nxtbook.com/nxtbooks/designretail/201807
https://www.nxtbook.com/nxtbooks/designretail/20180607
https://www.nxtbook.com/nxtbooks/designretail/20180405
https://www.nxtbook.com/nxtbooks/designretail/201803
https://www.nxtbook.com/nxtbooks/designretail/201802
https://www.nxtbook.com/nxtbooks/designretail/201801
https://www.nxtbook.com/nxtbooks/designretail/20171112
https://www.nxtbook.com/nxtbooks/designretail/201710
https://www.nxtbook.com/nxtbooks/designretail/201709
https://www.nxtbook.com/nxtbooks/designretail/201708
https://www.nxtbook.com/nxtbooks/designretail/201707
https://www.nxtbook.com/nxtbooks/designretail/201706
https://www.nxtbook.com/nxtbooks/designretail/201704
https://www.nxtbook.com/nxtbooks/designretail/201703
https://www.nxtbook.com/nxtbooks/designretail/201702
https://www.nxtbook.com/nxtbooks/designretail/201701
https://www.nxtbook.com/nxtbooks/designretail/20161112
https://www.nxtbook.com/nxtbooks/designretail/201610
https://www.nxtbook.com/nxtbooks/designretail/201609
https://www.nxtbook.com/nxtbooks/designretail/201608
https://www.nxtbook.com/nxtbooks/designretail/201607
https://www.nxtbook.com/nxtbooks/designretail/201606
https://www.nxtbook.com/nxtbooks/designretail/20160405
https://www.nxtbook.com/nxtbooks/designretail/201603
https://www.nxtbook.com/nxtbooks/designretail/201602
https://www.nxtbook.com/nxtbooks/designretail/201601
https://www.nxtbook.com/nxtbooks/designretail/20151112
https://www.nxtbook.com/nxtbooks/designretail/201510
https://www.nxtbook.com/nxtbooks/designretail/201509
https://www.nxtbook.com/nxtbooks/designretail/201508
https://www.nxtbook.com/nxtbooks/designretail/201507
https://www.nxtbook.com/nxtbooks/designretail/201506
https://www.nxtbook.com/nxtbooks/designretail/20150405
https://www.nxtbook.com/nxtbooks/designretail/201503
https://www.nxtbook.com/nxtbooks/designretail/201502
https://www.nxtbook.com/nxtbooks/designretail/201501
https://www.nxtbook.com/nxtbooks/designretail/20141112
https://www.nxtbook.com/nxtbooks/designretail/201410
https://www.nxtbook.com/nxtbooks/designretail/201409
https://www.nxtbook.com/nxtbooks/designretail/201408
https://www.nxtbook.com/nxtbooks/designretail/201407
https://www.nxtbook.com/nxtbooks/designretail/201406
https://www.nxtbook.com/nxtbooks/designretail/20140405
https://www.nxtbook.com/nxtbooks/designretail/201403
https://www.nxtbook.com/nxtbooks/designretail/201402
https://www.nxtbook.com/nxtbooks/nielsen/designretail_201401
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20131112
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201310
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201309
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201308
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201307
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201306
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20130405
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20130203
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201301
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20121112
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201210
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201209
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201208
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201207
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201206
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20120405
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20120203
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201201
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20111112
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201110
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201110v2
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201109_v2
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201109
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201108_v2
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201108
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201107
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201106
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20110405
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201103
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20110102
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20101112
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201010
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201009
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201008
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201007
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201006
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20100405
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201003
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20100102
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20091112
https://www.nxtbook.com/nxtbooks/nielsen/ddi_200910
https://www.nxtbook.com/nxtbooks/nielsen/ddi_200909
https://www.nxtbook.com/nxtbooks/nielsen/ddi_200908
https://www.nxtbook.com/nxtbooks/nielsen/ddi_200907
https://www.nxtbook.com/nxtbooks/nielsen/ddi_200906
https://www.nxtbook.com/nxtbooks/nielsen/ddi_200905
https://www.nxtbook.com/nxtbooks/nielsen/ddi_200904
https://www.nxtbook.com/nxtbooks/nielsen/ddi_200903
https://www.nxtbook.com/nxtbooks/nielsen/ddi_200902
https://www.nxtbook.com/nxtbooks/nielsen/ddi_200901
https://www.nxtbook.com/nxtbooks/nielsen/ddi_200812
https://www.nxtbookmedia.com