design:retail - September/October 2019 - Trion10
CASE STUDY: Relocation to New Retail Space in Canada
BY CANADA'S BEST STORE FIXTURES INC. (CBSF INC.)
QUICK FACTS
Motivation: New concept in relocation
Sector: Commercial Supplier:
Electrical Supply & Power Alternatives
Number of Stores: 103 across Canada
Project Budget: ~$75,000 CDN
Desired ROI: % increase in sales
After working with CBSF Inc. to complete market analysis
and develop their retail strategy, Westburne Electric had
the opportunity to implement its new concept store in
an existing market. Designed by CBSF Inc., this concept
was the first to create the physical retail manifestation of
the brand and experience.
Design Elements
The retailer wanted to create a retail experience that
celebrated the company brand and make their customers
feel comfortable, which is not characteristic of its compet-
itors. It was important the concept be flexible to adapt to
varying sized locations in their network of stores, ranging
from 700 square feet to 3400 square feet, and showcase
a wide range of products. Durability and quality were key
to ensure their investment has a strong ROI (3 years).
10
Two key features of this concept were the Power Lab and
branded signage. The Power Lab was a designated area
that served as a place for contractors to get their devices
charged while they waited for orders. The area also
provided contractors with information about alternative
power sources, full energy solutions and other services the
client provides. Information was presented in printed form
through signage, supporting material on table top and
trained staff on site to support and encourage discussion.
The Power Lab consisted of laminate and metal tables with
stools, and colored walls to promote the brand and create
a focal area.
The original intent was to leverage tablets and digital
content, but as CBFS Inc. saw consistently across retailers in
all markets, the task of content creation and management
was typically a forgotten element and felt like a daunt-
ing task with little to no resources allocated to support
in-house, and no budget to hire external management.
Celebrating the retailer brand in store was not common
in the industry. Branded signage to promote the retailer
was pushed as the primary focus, with secondary status
given to vendor and supplier branding. In this market, the
retailer branding reminded the customer where they are
2017 Shop! ROI Standards: Store Redesign
2017 Shop! ROI Standards: Store Redesign
design:retail - September/October 2019
Table of Contents for the Digital Edition of design:retail - September/October 2019
design:retail - September/October 2019
Contents
From the Editor
Industry Insider
Happenings
We Love This: LMS Wellness
Site Visit: Lilly Pulitzer
On Trend: Move Over Minimalism
Clicks & Mortar: La Ligne
Site Visit: Baskin-Robbins
Hands On: Rubio
Hybrid Spaces: Tom Dixon
Brand Bonding: Skullcandy
Perspectives: Retail with Feeling (and Hearing and Seeing...)
Perspectives: Be Our Guest
New Retail: Barneys New York
Plugged In: Mountain Hardware
Perspectives: Blow Up Your Map, Blow Up Your Metrics
2019 Portfolio Awards
Retail Design Luminaries
Retail Design Influencers
Retailer of the Year
Most Experiential Retailer
Most Innovative Retailer
Biggest Disruptor
Visual Merchandising Program of the Year
Design Firm of the Year
Moment
design:retail - September/October 2019 - Intro
design:retail - September/October 2019 - CT1
design:retail - September/October 2019 - CT2
design:retail - September/October 2019 - design:retail - September/October 2019
design:retail - September/October 2019 - Cover2
design:retail - September/October 2019 - 1
design:retail - September/October 2019 - Contents
design:retail - September/October 2019 - 3
design:retail - September/October 2019 - 4
design:retail - September/October 2019 - 5
design:retail - September/October 2019 - From the Editor
design:retail - September/October 2019 - 7
design:retail - September/October 2019 - Industry Insider
design:retail - September/October 2019 - 9
design:retail - September/October 2019 - Happenings
design:retail - September/October 2019 - 11
design:retail - September/October 2019 - We Love This: LMS Wellness
design:retail - September/October 2019 - OPCover1
design:retail - September/October 2019 - OP2
design:retail - September/October 2019 - OP3
design:retail - September/October 2019 - OP4
design:retail - September/October 2019 - OP5
design:retail - September/October 2019 - OP6
design:retail - September/October 2019 - OP7
design:retail - September/October 2019 - OP8
design:retail - September/October 2019 - OP9
design:retail - September/October 2019 - OP10
design:retail - September/October 2019 - OP11
design:retail - September/October 2019 - OP12
design:retail - September/October 2019 - 13
design:retail - September/October 2019 - Site Visit: Lilly Pulitzer
design:retail - September/October 2019 - 15
design:retail - September/October 2019 - On Trend: Move Over Minimalism
design:retail - September/October 2019 - 17
design:retail - September/October 2019 - Clicks & Mortar: La Ligne
design:retail - September/October 2019 - 19
design:retail - September/October 2019 - Site Visit: Baskin-Robbins
design:retail - September/October 2019 - 21
design:retail - September/October 2019 - Hands On: Rubio
design:retail - September/October 2019 - 23
design:retail - September/October 2019 - Hybrid Spaces: Tom Dixon
design:retail - September/October 2019 - 25
design:retail - September/October 2019 - Brand Bonding: Skullcandy
design:retail - September/October 2019 - 27
design:retail - September/October 2019 - Perspectives: Retail with Feeling (and Hearing and Seeing...)
design:retail - September/October 2019 - 29
design:retail - September/October 2019 - Perspectives: Be Our Guest
design:retail - September/October 2019 - 31
design:retail - September/October 2019 - New Retail: Barneys New York
design:retail - September/October 2019 - 33
design:retail - September/October 2019 - Plugged In: Mountain Hardware
design:retail - September/October 2019 - 35
design:retail - September/October 2019 - Perspectives: Blow Up Your Map, Blow Up Your Metrics
design:retail - September/October 2019 - 37
design:retail - September/October 2019 - 38
design:retail - September/October 2019 - 2019 Portfolio Awards
design:retail - September/October 2019 - Retail Design Luminaries
design:retail - September/October 2019 - 41
design:retail - September/October 2019 - 42
design:retail - September/October 2019 - 43
design:retail - September/October 2019 - 44
design:retail - September/October 2019 - 45
design:retail - September/October 2019 - Retail Design Influencers
design:retail - September/October 2019 - 47
design:retail - September/October 2019 - 48
design:retail - September/October 2019 - TRBB1
design:retail - September/October 2019 - TRBB2
design:retail - September/October 2019 - TrionCover1
design:retail - September/October 2019 - Trion2
design:retail - September/October 2019 - Trion3
design:retail - September/October 2019 - Trion4
design:retail - September/October 2019 - Trion5
design:retail - September/October 2019 - Trion6
design:retail - September/October 2019 - Trion7
design:retail - September/October 2019 - Trion8
design:retail - September/October 2019 - Trion9
design:retail - September/October 2019 - Trion10
design:retail - September/October 2019 - Trion11
design:retail - September/October 2019 - Trion12
design:retail - September/October 2019 - Trion13
design:retail - September/October 2019 - Trion14
design:retail - September/October 2019 - Trion15
design:retail - September/October 2019 - TrionCover4
design:retail - September/October 2019 - 49
design:retail - September/October 2019 - 50
design:retail - September/October 2019 - 51
design:retail - September/October 2019 - 52
design:retail - September/October 2019 - 53
design:retail - September/October 2019 - 54
design:retail - September/October 2019 - 55
design:retail - September/October 2019 - Retailer of the Year
design:retail - September/October 2019 - Most Experiential Retailer
design:retail - September/October 2019 - Most Innovative Retailer
design:retail - September/October 2019 - Biggest Disruptor
design:retail - September/October 2019 - Visual Merchandising Program of the Year
design:retail - September/October 2019 - 61
design:retail - September/October 2019 - Design Firm of the Year
design:retail - September/October 2019 - 63
design:retail - September/October 2019 - Moment
design:retail - September/October 2019 - Cover3
design:retail - September/October 2019 - Cover4
https://www.nxtbook.com/nxtbooks/designretail/20200708
https://www.nxtbook.com/nxtbooks/designretail/20200506
https://www.nxtbook.com/nxtbooks/designretail/20200304
https://www.nxtbook.com/nxtbooks/designretail/20200102
https://www.nxtbook.com/nxtbooks/designretail/20191112
https://www.nxtbook.com/nxtbooks/designretail/20190910
https://www.nxtbook.com/nxtbooks/designretail/201907
https://www.nxtbook.com/nxtbooks/designretail/201906_v2
https://www.nxtbook.com/nxtbooks/designretail/201906
https://www.nxtbook.com/nxtbooks/designretail/201905_v2
https://www.nxtbook.com/nxtbooks/designretail/201905
https://www.nxtbook.com/nxtbooks/designretail/201904
https://www.nxtbook.com/nxtbooks/designretail/2019_v2
https://www.nxtbook.com/nxtbooks/designretail/201903_v2
https://www.nxtbook.com/nxtbooks/designretail/201903
https://www.nxtbook.com/nxtbooks/designretail/20190102_v2
https://www.nxtbook.com/nxtbooks/designretail/20190102
https://www.nxtbook.com/nxtbooks/designretail/20181112_v2
https://www.nxtbook.com/nxtbooks/designretail/20181112
https://www.nxtbook.com/nxtbooks/designretail/201810
https://www.nxtbook.com/nxtbooks/designretail/201809
https://www.nxtbook.com/nxtbooks/designretail/201808
https://www.nxtbook.com/nxtbooks/designretail/201807
https://www.nxtbook.com/nxtbooks/designretail/20180607
https://www.nxtbook.com/nxtbooks/designretail/20180405
https://www.nxtbook.com/nxtbooks/designretail/201803
https://www.nxtbook.com/nxtbooks/designretail/201802
https://www.nxtbook.com/nxtbooks/designretail/201801
https://www.nxtbook.com/nxtbooks/designretail/20171112
https://www.nxtbook.com/nxtbooks/designretail/201710
https://www.nxtbook.com/nxtbooks/designretail/201709
https://www.nxtbook.com/nxtbooks/designretail/201708
https://www.nxtbook.com/nxtbooks/designretail/201707
https://www.nxtbook.com/nxtbooks/designretail/201706
https://www.nxtbook.com/nxtbooks/designretail/201704
https://www.nxtbook.com/nxtbooks/designretail/201703
https://www.nxtbook.com/nxtbooks/designretail/201702
https://www.nxtbook.com/nxtbooks/designretail/201701
https://www.nxtbook.com/nxtbooks/designretail/20161112
https://www.nxtbook.com/nxtbooks/designretail/201610
https://www.nxtbook.com/nxtbooks/designretail/201609
https://www.nxtbook.com/nxtbooks/designretail/201608
https://www.nxtbook.com/nxtbooks/designretail/201607
https://www.nxtbook.com/nxtbooks/designretail/201606
https://www.nxtbook.com/nxtbooks/designretail/20160405
https://www.nxtbook.com/nxtbooks/designretail/201603
https://www.nxtbook.com/nxtbooks/designretail/201602
https://www.nxtbook.com/nxtbooks/designretail/201601
https://www.nxtbook.com/nxtbooks/designretail/20151112
https://www.nxtbook.com/nxtbooks/designretail/201510
https://www.nxtbook.com/nxtbooks/designretail/201509
https://www.nxtbook.com/nxtbooks/designretail/201508
https://www.nxtbook.com/nxtbooks/designretail/201507
https://www.nxtbook.com/nxtbooks/designretail/201506
https://www.nxtbook.com/nxtbooks/designretail/20150405
https://www.nxtbook.com/nxtbooks/designretail/201503
https://www.nxtbook.com/nxtbooks/designretail/201502
https://www.nxtbook.com/nxtbooks/designretail/201501
https://www.nxtbook.com/nxtbooks/designretail/20141112
https://www.nxtbook.com/nxtbooks/designretail/201410
https://www.nxtbook.com/nxtbooks/designretail/201409
https://www.nxtbook.com/nxtbooks/designretail/201408
https://www.nxtbook.com/nxtbooks/designretail/201407
https://www.nxtbook.com/nxtbooks/designretail/201406
https://www.nxtbook.com/nxtbooks/designretail/20140405
https://www.nxtbook.com/nxtbooks/designretail/201403
https://www.nxtbook.com/nxtbooks/designretail/201402
https://www.nxtbook.com/nxtbooks/nielsen/designretail_201401
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20131112
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201310
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201309
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201308
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201307
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201306
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20130405
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20130203
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201301
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20121112
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201210
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201209
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201208
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201207
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201206
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20120405
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20120203
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201201
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20111112
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201110
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201110v2
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201109_v2
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201109
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201108_v2
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201108
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201107
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201106
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20110405
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201103
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20110102
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20101112
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201010
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201009
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201008
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201007
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201006
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20100405
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201003
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20100102
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20091112
https://www.nxtbook.com/nxtbooks/nielsen/ddi_200910
https://www.nxtbook.com/nxtbooks/nielsen/ddi_200909
https://www.nxtbook.com/nxtbooks/nielsen/ddi_200908
https://www.nxtbook.com/nxtbooks/nielsen/ddi_200907
https://www.nxtbook.com/nxtbooks/nielsen/ddi_200906
https://www.nxtbook.com/nxtbooks/nielsen/ddi_200905
https://www.nxtbook.com/nxtbooks/nielsen/ddi_200904
https://www.nxtbook.com/nxtbooks/nielsen/ddi_200903
https://www.nxtbook.com/nxtbooks/nielsen/ddi_200902
https://www.nxtbook.com/nxtbooks/nielsen/ddi_200901
https://www.nxtbook.com/nxtbooks/nielsen/ddi_200812
https://www.nxtbookmedia.com