design:retail - January/February 2020 - 13

odern retail is undergoing an extraordinary transformation that
brings up many questions on
the minds of retail executives.
Is ecommerce on trend to crush brick-andmortar? Can online and ofﬂine stores coexist?
Are we on the brink of a retail apocalypse? Over
the past year, each rolling headline has forced
the narrative that the two spaces are in direct
competition, but RetailX rejects this viewpoint.
RetailX is back for its second year, and we
have evolved the conference program to address
the major shifts happening within the industry
by providing a new format that not only brings
together thousands of industry professionals
in one location, but also offers an integrated
approach to design, technology and experience.
"This is the most exciting time in retail history,"
says Alison Medina, Director of Content, RetailX.
"Ecommerce is thriving, online marketplaces are
exploding in growth and brick-and-mortar retail
is undergoing a complete renaissance geared
toward customer experience."
To address the complexities of the industry,
RetailX offers conference options full of new
educational sessions presented by industry
thought leaders:
› IRCE at RetailX: Elevated content centered
around "Establishing Strategic Vision," with
the goal of helping e-retail leaders move
their brand from startup to scaled.
› Retail TouchPoints Live! at RetailX:
Hyper-focused content on the latest
updates, trends and success stories for
omnichannel retailers.
› RFID Journal LIVE! At RetailX: An examination of the dynamic impact of RFID
technology across the retail spectrum.

RetailX further reflects the convergence
of online and ofﬂine retail with its show ﬂoor
experience:

and relevant topics from the expert practitioners who are leading the proprietary
technologies moving retail forward.

› GlobalShop at RetailX: Find retail store
design and merchandising solutions to
create extraordinary store experiences and
environments.

* X Stage - Explore live, cross-channel,
trending topics that matter to any company
selling to consumers - whether physical
or digital. The X Stage is where hot retail
trends come to life.

› IRCE at RetailX: Where retailers from startup to scale can discover solutions to create
and evolve their ecommerce strategy.
› SmartRetail at RetailX: Find new, innovative solutions to help activate in-store
experiences with cutting-edge technology,
improve inventory accuracy and optimize
fulﬁllment strategies.
"RetailX is such an important resource for
our industry, as it's all about breaking down
the siloes that are keeping retailers and brands
from moving forward," Medina adds. "RetailX
is where physical and digital retail comes
together harmoniously."
To further focus on the latest trends and
challenges of the industry, the RetailX evolution also includes several new features and
programs for 2020:

* Pop-Ups with Purpose - Make your dollars
"do good," with our live commerce
activation! Leading brands will showcase
mini pop-up stores that tell their stories
while selling amazing goods tied to a
charitable cause.
Join us in the Windy City for an inspiring and
reinvigorated experience! Arm yourself with
the tools and knowledge that will help your
business succeed in retail's transformative
realm. We can't wait to see you there.

› A new and improved web experience,
offering:
* On-trend webinar series
* Industry relevant research and reports
* Education-ﬁrst blog & newsletter
› Expanded networking opportunities:
* Hosted Buyer Program
* MatchMakers, a 1:1 appointment setting
platform
› Education and feature areas on the show
ﬂoor:
* TechTalks - features a variety of timely

Registration now open: retailx.com/dr

About RetailX
RetailX is the meeting place for online
and ofﬂine retailers, collaborating to
transform the retail experience and boost
retail growth. A premier event that brings
together IRCE and GlobalShop, RetailX is
where education meets experience and
offers physical and digital retail solutions
at the intersection of design, innovation
and ecommerce. RetailX is owned by
Emerald Expositions LLC, a leading
operator of business-to-business trade
shows in the United States.

http://www.retailx.com/dr http://www.retailx.com/dr

design:retail - January/February 2020

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