design:retail - January/February 2020 - 16
DESIGN
DESIGN:RETAIL
➞ ON BARCELONA'S BUSTLING Portaferrissa (the fifth busiest street in Europe), Spanish-studio CuldeSac has
thrown an angled corner building for a curve. Measuring just over 300 sq. ft., the curvaceous space
marks the first brick-and-mortar shop for natural
beauty company Freshly Cosmetics.
"The barrier between the customer and the shop
assistant disappears, because it is the same space
that guides, accompanies and recommends the
customer through the curve," explains Borja Berna,
creative director of CuldeSac Custom.
Resembling something between a boutique
candy shop and an apothecary, the bright, mostly
white interior offers a smooth, intuitive shopping
experience for customers through its natural shape.
Glass-fronted wood shelves-topped with stainless steel sinks and accents, terrazzo trays and
clever cutouts-display products, as do adjoining
stainless steel tubes with round mirrors framed
in yellow on white tiled walls above. The curve
continues on the wall above, where LED and
neon lights illuminate the brand's values and
compel customers inside the curvaceous cosmetic shop.
"The design inspiration was the brand values and
the origin of the product. The fruit and the natural
products it comes from," Berna says. "We wanted
to create an exhibition system that emphasizes this
origin. Fruit shops have been a great inspiration in
our design."
16
JAN/FEB 2020
design:retail - January/February 2020
Table of Contents for the Digital Edition of design:retail - January/February 2020
design:retail - January/February 2020
Contents
From the Editor
Happenings
Mingle
First Look: Louis Vuitton
Clicks & Mortar Freshly Cosmetics
Spec Sheet: Visual Products
Hands On: Headfoneshop
Site Visit: Samsung KX
A Closer Look At: Neighborhood Goods
Pop-Up Roundup
It´sugar
Winning Windows
Moment
design:retail - January/February 2020 - Intro
design:retail - January/February 2020 - CT1
design:retail - January/February 2020 - CT2
design:retail - January/February 2020 - design:retail - January/February 2020
design:retail - January/February 2020 - Cover2
design:retail - January/February 2020 - 1
design:retail - January/February 2020 - Contents
design:retail - January/February 2020 - 3
design:retail - January/February 2020 - 4
design:retail - January/February 2020 - 5
design:retail - January/February 2020 - From the Editor
design:retail - January/February 2020 - 7
design:retail - January/February 2020 - Happenings
design:retail - January/February 2020 - 9
design:retail - January/February 2020 - Mingle
design:retail - January/February 2020 - 11
design:retail - January/February 2020 - 12
design:retail - January/February 2020 - 13
design:retail - January/February 2020 - First Look: Louis Vuitton
design:retail - January/February 2020 - 15
design:retail - January/February 2020 - Clicks & Mortar Freshly Cosmetics
design:retail - January/February 2020 - 17
design:retail - January/February 2020 - Spec Sheet: Visual Products
design:retail - January/February 2020 - 19
design:retail - January/February 2020 - Hands On: Headfoneshop
design:retail - January/February 2020 - 21
design:retail - January/February 2020 - Site Visit: Samsung KX
design:retail - January/February 2020 - 23
design:retail - January/February 2020 - A Closer Look At: Neighborhood Goods
design:retail - January/February 2020 - 25
design:retail - January/February 2020 - 26
design:retail - January/February 2020 - 27
design:retail - January/February 2020 - Pop-Up Roundup
design:retail - January/February 2020 - 29
design:retail - January/February 2020 - 30
design:retail - January/February 2020 - 31
design:retail - January/February 2020 - 32
design:retail - January/February 2020 - 33
design:retail - January/February 2020 - It´sugar
design:retail - January/February 2020 - 35
design:retail - January/February 2020 - 36
design:retail - January/February 2020 - 37
design:retail - January/February 2020 - 38
design:retail - January/February 2020 - 39
design:retail - January/February 2020 - Winning Windows
design:retail - January/February 2020 - 41
design:retail - January/February 2020 - 42
design:retail - January/February 2020 - 43
design:retail - January/February 2020 - 44
design:retail - January/February 2020 - 45
design:retail - January/February 2020 - 46
design:retail - January/February 2020 - 47
design:retail - January/February 2020 - Moment
design:retail - January/February 2020 - Cover3
design:retail - January/February 2020 - Cover4
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