design:retail - January/February 2020 - 24

DESIGN:RETAIL

JAN/FEB 2020

Neighborhood Goods
By Jenny S. Rebholz

Serving as an ecosystem
that allows brands to test
and explore their brick-andmortar strategy, Neighborhood
Goods experiments with the
art and science of retail to
evolve the department store
concept-think shopper data
and analytics-while providing
a relevant and thoughtful
customer experience

➞ A SENSE OF community, a commitment to quality
and deepened consumer relationships are at the
essence of Neighborhood Goods, a retail concept
that founders Matt Alexander and Mark Masinter
consider to be the modern alternative to-and
evolution of-the department store.
Neighborhood Goods is a retail destination
that allows brands to test and explore their brickand-mortar strategy while reigniting a sense of
discovery with consumers through an elevated
shopping experience. "The goal was to create an
ecosystem that offers a real service for brands while
providing a relevant and thoughtful experience
for the consumer," Alexander says.

24

That ecosystem provides brands with a welldesigned, cohesive shopping environment that
positions their products within the space in a
thoughtful and individualized manner. Brands receive shopper data in the form of weekly reports
(soon to be real-time data and analytics). Additional
support services include marketing and advertising,
as well as a distinct food and beverage offering and
regular planned events. Neighborhood Goods also
employs staff to support the business model success.
The employees are trained on all brands and are focused on hospitality. They are compensated well
with an above-average wage and good benefits, so
they are not influenced by commission-based sales.



design:retail - January/February 2020

Table of Contents for the Digital Edition of design:retail - January/February 2020

design:retail - January/February 2020
Contents
From the Editor
Happenings
Mingle
First Look: Louis Vuitton
Clicks & Mortar Freshly Cosmetics
Spec Sheet: Visual Products
Hands On: Headfoneshop
Site Visit: Samsung KX
A Closer Look At: Neighborhood Goods
Pop-Up Roundup
It´sugar
Winning Windows
Moment
design:retail - January/February 2020 - Intro
design:retail - January/February 2020 - CT1
design:retail - January/February 2020 - CT2
design:retail - January/February 2020 - design:retail - January/February 2020
design:retail - January/February 2020 - Cover2
design:retail - January/February 2020 - 1
design:retail - January/February 2020 - Contents
design:retail - January/February 2020 - 3
design:retail - January/February 2020 - 4
design:retail - January/February 2020 - 5
design:retail - January/February 2020 - From the Editor
design:retail - January/February 2020 - 7
design:retail - January/February 2020 - Happenings
design:retail - January/February 2020 - 9
design:retail - January/February 2020 - Mingle
design:retail - January/February 2020 - 11
design:retail - January/February 2020 - 12
design:retail - January/February 2020 - 13
design:retail - January/February 2020 - First Look: Louis Vuitton
design:retail - January/February 2020 - 15
design:retail - January/February 2020 - Clicks & Mortar Freshly Cosmetics
design:retail - January/February 2020 - 17
design:retail - January/February 2020 - Spec Sheet: Visual Products
design:retail - January/February 2020 - 19
design:retail - January/February 2020 - Hands On: Headfoneshop
design:retail - January/February 2020 - 21
design:retail - January/February 2020 - Site Visit: Samsung KX
design:retail - January/February 2020 - 23
design:retail - January/February 2020 - A Closer Look At: Neighborhood Goods
design:retail - January/February 2020 - 25
design:retail - January/February 2020 - 26
design:retail - January/February 2020 - 27
design:retail - January/February 2020 - Pop-Up Roundup
design:retail - January/February 2020 - 29
design:retail - January/February 2020 - 30
design:retail - January/February 2020 - 31
design:retail - January/February 2020 - 32
design:retail - January/February 2020 - 33
design:retail - January/February 2020 - It´sugar
design:retail - January/February 2020 - 35
design:retail - January/February 2020 - 36
design:retail - January/February 2020 - 37
design:retail - January/February 2020 - 38
design:retail - January/February 2020 - 39
design:retail - January/February 2020 - Winning Windows
design:retail - January/February 2020 - 41
design:retail - January/February 2020 - 42
design:retail - January/February 2020 - 43
design:retail - January/February 2020 - 44
design:retail - January/February 2020 - 45
design:retail - January/February 2020 - 46
design:retail - January/February 2020 - 47
design:retail - January/February 2020 - Moment
design:retail - January/February 2020 - Cover3
design:retail - January/February 2020 - Cover4
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