design:retail - January/February 2020 - 35
Y
This
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cons onumen
1,504 tructed t was
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,902
jelly rom
bean
s!
andy stores inherently have the advantage of a colorful and playful medium for
those who design them. While it would
be easier to just throw together a bunch
of bins and let the candy speak for itself,
Deerfield Beach, Fla.-based IT'SUGAR
chose to turn the dial up at its new flagship at the American Dream mega-mall,
which opened in East Rutherford, N.J., in fall 2019.
"Creating a candy department store has been a long-time dream
of mine," said Jeff Rubin, founder and CEO of IT'SUGAR, in a statement. "I've been thinking about this concept for over 25 years, and
our IT'SUGAR team is thrilled to partner with American Dream to
make it a reality. "
With the average IT'SUGAR hovering around 1,600 sq. ft., the
American Dream store-spanning 22,000 sq. ft. over three floors-
is second in size only to the brand's store in Myrtle Beach, S.C.
Obviously, candy is everywhere (there are more than 7,000
sq. ft. of candy bins!), but how it is incorporated into the design
will leave even the most hard-hearted sugar abstainer in awe.
Jason Bowser, IT'SUGAR's director of visual merchandising
and store design, is a major contributor to the company's creative displays. To transform his whimsical, over-the-top vision
into reality, Bowser's team partnered with Los Angeles-based
Set + Stage Creative to design some of the most interesting
elements of the store.
Before entering, visitors are greeted with a towering, threestory Statue of Liberty hand-covered with more than 1.5 million
jelly beans. Inside, one thing that really stands out is the firstfloor Lollipop Garden, an experience where customers can
meander through thousands of lollipops sprouting from the floor
like flowers that can be picked. There also is a rotating seasonal
prop as a focal point, like the Christmas tree that was on display
during the holidays.
"We kind of used a little inspiration from Willy Wonka and
Dr. Seuss," says David McBride, managing director of Set + Stage
Creative. "We wanted to create something beautiful and wanted
it to be durable to last."
35
design:retail - January/February 2020
Table of Contents for the Digital Edition of design:retail - January/February 2020
design:retail - January/February 2020
Contents
From the Editor
Happenings
Mingle
First Look: Louis Vuitton
Clicks & Mortar Freshly Cosmetics
Spec Sheet: Visual Products
Hands On: Headfoneshop
Site Visit: Samsung KX
A Closer Look At: Neighborhood Goods
Pop-Up Roundup
It´sugar
Winning Windows
Moment
design:retail - January/February 2020 - Intro
design:retail - January/February 2020 - CT1
design:retail - January/February 2020 - CT2
design:retail - January/February 2020 - design:retail - January/February 2020
design:retail - January/February 2020 - Cover2
design:retail - January/February 2020 - 1
design:retail - January/February 2020 - Contents
design:retail - January/February 2020 - 3
design:retail - January/February 2020 - 4
design:retail - January/February 2020 - 5
design:retail - January/February 2020 - From the Editor
design:retail - January/February 2020 - 7
design:retail - January/February 2020 - Happenings
design:retail - January/February 2020 - 9
design:retail - January/February 2020 - Mingle
design:retail - January/February 2020 - 11
design:retail - January/February 2020 - 12
design:retail - January/February 2020 - 13
design:retail - January/February 2020 - First Look: Louis Vuitton
design:retail - January/February 2020 - 15
design:retail - January/February 2020 - Clicks & Mortar Freshly Cosmetics
design:retail - January/February 2020 - 17
design:retail - January/February 2020 - Spec Sheet: Visual Products
design:retail - January/February 2020 - 19
design:retail - January/February 2020 - Hands On: Headfoneshop
design:retail - January/February 2020 - 21
design:retail - January/February 2020 - Site Visit: Samsung KX
design:retail - January/February 2020 - 23
design:retail - January/February 2020 - A Closer Look At: Neighborhood Goods
design:retail - January/February 2020 - 25
design:retail - January/February 2020 - 26
design:retail - January/February 2020 - 27
design:retail - January/February 2020 - Pop-Up Roundup
design:retail - January/February 2020 - 29
design:retail - January/February 2020 - 30
design:retail - January/February 2020 - 31
design:retail - January/February 2020 - 32
design:retail - January/February 2020 - 33
design:retail - January/February 2020 - It´sugar
design:retail - January/February 2020 - 35
design:retail - January/February 2020 - 36
design:retail - January/February 2020 - 37
design:retail - January/February 2020 - 38
design:retail - January/February 2020 - 39
design:retail - January/February 2020 - Winning Windows
design:retail - January/February 2020 - 41
design:retail - January/February 2020 - 42
design:retail - January/February 2020 - 43
design:retail - January/February 2020 - 44
design:retail - January/February 2020 - 45
design:retail - January/February 2020 - 46
design:retail - January/February 2020 - 47
design:retail - January/February 2020 - Moment
design:retail - January/February 2020 - Cover3
design:retail - January/February 2020 - Cover4
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