design:retail - March/April 2020 - 16
DESIGN:RETAIL
MARCH/APRIL 2020
TECH SAVVY
Smart Salon
STARRING BY TED GIBSON GIVES THE
SALON EXPERIENCE A TECH-TWIST
firm FGP Atelier collaborated with STARRING by Ted Gibson to bring
retail reinvention to the hair salon experience. The
essence of STARRING-an independent beauty
movement celebrating the individual-comes to
life in the form of an innovative, multidimensional
"smart salon" concept in Los Angeles.
Francisco Gonzalez Pulido, head of FGP Atelier,
wanted to completely reshape the traditional salon
and introduce the salon of the future. A key component of this reinvention was the integration of smart
home technology. Amazon Alexa-enabled technology impacts every touchpoint from the reception area
and individual style stations to product purchases.
"With STARRING, the mission was to create a
state-of-the-art salon that merged cutting-edge
technology with an unrivaled client experience,"
➞ CHICAGO-BASED ARCHITECTURE
explains Gonzalez Pulido. "The idea was to reinvent
and reimagine the salon of the future before the
industry even caught on that it was behind."
A gallery-like setting was achieved with a striking black-and-white palette that captures attention
from the street while providing a dramatic stage for
stylists' creative work inside.
The typical stylist chairs were abandoned for a
more personalized pod environment. Gonzalez
Pulido created five pods within the 1,100-sq.-ft.
plan that are defined by undulating waves inspired by the image of voluminous hair blowing
in the wind. LED lighting layered into the wave
detail allows hair color to be assessed in various
ambient light levels, such as "Everyday Sunshine," "Moonlight" and "Indoors." Each pod also
is equipped with smart home speakers. Customers
have the opportunity to select a variety of entertainment options via an Amazon Fire HD 10 tablet.
Technology continues to support the salon reinvention by creating an entirely cashless retail
experience. Instead of shelves full of carefully placed
products, Gonzalez Pulido designed interactive
window displays. Using the Amazon App, customers
can scan SmileCodes to complete purchases.
Merchandise is then delivered direct to customers'
homes. The exterior glass façade also serves as a
giant barcode. Passersby can scan and buy products
without stepping a foot inside the salon.
The end result is a tech-enabled salon experience
that's intimate, personalized and convenient.
PHOTO BY RAFAEL GAMO
By Jenny S. Rebholz
16
16-20_drm_0320_Innovation.indd 16
3/20/20 12:39 PM
design:retail - March/April 2020
Table of Contents for the Digital Edition of design:retail - March/April 2020
design:retail - March/April 2020
Contents
From the Editor
We Love This!: LIghtArt Floral Pendants
Site VIsit: Carolina Herrera
Brand Immersion: Moose Knuckles
Hands On: Kefi
Tech Savvy: STARRING by Ted Gibson
Connected Store: b8ta Forum
New Concepts: KFC Drive-Thru Only
Retail Technology: Sally Beauty
Plugged In: Harvey Nichols
Spec Sheet: Tech Products
Canada Goose
Fujifilm House Of Photography
Spectrum Awards 2020
Project Winners
Product Winners
Moment
design:retail - March/April 2020 - Intro
design:retail - March/April 2020 - design:retail - March/April 2020
design:retail - March/April 2020 - Cover2
design:retail - March/April 2020 - 1
design:retail - March/April 2020 - Contents
design:retail - March/April 2020 - 3
design:retail - March/April 2020 - 4
design:retail - March/April 2020 - 5
design:retail - March/April 2020 - From the Editor
design:retail - March/April 2020 - 7
design:retail - March/April 2020 - We Love This!: LIghtArt Floral Pendants
design:retail - March/April 2020 - 9
design:retail - March/April 2020 - Site VIsit: Carolina Herrera
design:retail - March/April 2020 - 11
design:retail - March/April 2020 - Brand Immersion: Moose Knuckles
design:retail - March/April 2020 - 13
design:retail - March/April 2020 - Hands On: Kefi
design:retail - March/April 2020 - 15
design:retail - March/April 2020 - Tech Savvy: STARRING by Ted Gibson
design:retail - March/April 2020 - 17
design:retail - March/April 2020 - New Concepts: KFC Drive-Thru Only
design:retail - March/April 2020 - Plugged In: Harvey Nichols
design:retail - March/April 2020 - Spec Sheet: Tech Products
design:retail - March/April 2020 - 21
design:retail - March/April 2020 - Canada Goose
design:retail - March/April 2020 - 23
design:retail - March/April 2020 - 24
design:retail - March/April 2020 - 25
design:retail - March/April 2020 - 26
design:retail - March/April 2020 - 27
design:retail - March/April 2020 - Fujifilm House Of Photography
design:retail - March/April 2020 - 29
design:retail - March/April 2020 - 30
design:retail - March/April 2020 - 31
design:retail - March/April 2020 - Spectrum Awards 2020
design:retail - March/April 2020 - TRCT1
design:retail - March/April 2020 - TRCT2
design:retail - March/April 2020 - TRCover1
design:retail - March/April 2020 - TR2
design:retail - March/April 2020 - TR3
design:retail - March/April 2020 - TR4
design:retail - March/April 2020 - TR5
design:retail - March/April 2020 - TR6
design:retail - March/April 2020 - TR7
design:retail - March/April 2020 - TR8
design:retail - March/April 2020 - TR9
design:retail - March/April 2020 - TR10
design:retail - March/April 2020 - TR11
design:retail - March/April 2020 - TR12
design:retail - March/April 2020 - TR13
design:retail - March/April 2020 - TR14
design:retail - March/April 2020 - TR15
design:retail - March/April 2020 - TRCover4
design:retail - March/April 2020 - Project Winners
design:retail - March/April 2020 - 34
design:retail - March/April 2020 - 35
design:retail - March/April 2020 - 36
design:retail - March/April 2020 - 37
design:retail - March/April 2020 - 38
design:retail - March/April 2020 - 39
design:retail - March/April 2020 - 40
design:retail - March/April 2020 - 41
design:retail - March/April 2020 - 42
design:retail - March/April 2020 - Product Winners
design:retail - March/April 2020 - 44
design:retail - March/April 2020 - 45
design:retail - March/April 2020 - 46
design:retail - March/April 2020 - 47
design:retail - March/April 2020 - Moment
design:retail - March/April 2020 - Cover3
design:retail - March/April 2020 - Cover4
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https://www.nxtbook.com/nxtbooks/designretail/20200506
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https://www.nxtbook.com/nxtbooks/designretail/201503
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