[Above] The industrial aesthetic of the Gear Room sets the stage for the Cold Room journey. [Right] The 10-degree Fahrenheit Cold Room simulates Arctic conditions, including a daily snowfall, allowing customers to test coats in realistic conditions. [Opposite page, top] Customers in the inventory-free store can shop the entire Canada Goose catalog via wall-mounted digital kiosks. [Opposite page, bottom] The retail area features three archive jackets in framed displays featuring transparent OLED screens. 26 22-7_drm_0320_CanadaGoose.indd 26 3/17/20 3:16 PM