design:retail - March/April 2020 - 33
WINNER'S BOOK
-PROJECT WINNERS-
BRAND ACTIVATION
WINNERS INDEX
This is Shawn by Verizon
PROJECTS
Brand Activation.........................33
Department Store.......................34
Grocery/C-Store/Drugstore........34
Hospitality..................................37
Hybrid Retail...............................38
Large-Format/Mass Merchant...39
Service Retail.............................39
Specialty Food/Consumables....40
Specialty Hardlines....................41
PHOTOS BY MARK STEELE
Specialty Softlines......................42
PRODUCTS
Architectural Materials................43
Fixtures.......................................44
A
Verizon's partnership with Shawn Mendes, the retailer had the opportunity to
co-create a large-scale, immersive experiential fan experience in New York. The experience was enabled through an app, and fans got a chance to step into Shawn's shoes to walk
through the process of bringing his hits to life, from inspiration, to recording, to live performance. When fans see Shawn perform on stage, what they're seeing is the end result of
a musical journey. The event was open to the general public and Verizon customers, with Verizon Up
members getting fast-pass lane access and exclusive artist merchandise.
Verizon worked with contract design firm Momentum for the event, which took place at Hightline
Union West on West 28th Street in New York. The design considerations included multiple sections
that were independent, but offered a seamless transition to depict a fully sensorial storytelling journey
through Shawn's eyes. They created a replica of the recording studio where Shawn's hit songs were
recorded, as well as a 360-degree virtual experience where fans were transported to the center of an
on-stage performance with thousands of cheering fans in the "audience."
S PART OF
Lighting.......................................45
Mannequins/Forms....................45
POP/Signage & Graphics...........46
Props & Décor............................46
Retail Technology.......................47
33
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3/20/20 1:06 PM
design:retail - March/April 2020
Table of Contents for the Digital Edition of design:retail - March/April 2020
design:retail - March/April 2020
Contents
From the Editor
We Love This!: LIghtArt Floral Pendants
Site VIsit: Carolina Herrera
Brand Immersion: Moose Knuckles
Hands On: Kefi
Tech Savvy: STARRING by Ted Gibson
Connected Store: b8ta Forum
New Concepts: KFC Drive-Thru Only
Retail Technology: Sally Beauty
Plugged In: Harvey Nichols
Spec Sheet: Tech Products
Canada Goose
Fujifilm House Of Photography
Spectrum Awards 2020
Project Winners
Product Winners
Moment
design:retail - March/April 2020 - Intro
design:retail - March/April 2020 - design:retail - March/April 2020
design:retail - March/April 2020 - Cover2
design:retail - March/April 2020 - 1
design:retail - March/April 2020 - Contents
design:retail - March/April 2020 - 3
design:retail - March/April 2020 - 4
design:retail - March/April 2020 - 5
design:retail - March/April 2020 - From the Editor
design:retail - March/April 2020 - 7
design:retail - March/April 2020 - We Love This!: LIghtArt Floral Pendants
design:retail - March/April 2020 - 9
design:retail - March/April 2020 - Site VIsit: Carolina Herrera
design:retail - March/April 2020 - 11
design:retail - March/April 2020 - Brand Immersion: Moose Knuckles
design:retail - March/April 2020 - 13
design:retail - March/April 2020 - Hands On: Kefi
design:retail - March/April 2020 - 15
design:retail - March/April 2020 - Tech Savvy: STARRING by Ted Gibson
design:retail - March/April 2020 - 17
design:retail - March/April 2020 - New Concepts: KFC Drive-Thru Only
design:retail - March/April 2020 - Plugged In: Harvey Nichols
design:retail - March/April 2020 - Spec Sheet: Tech Products
design:retail - March/April 2020 - 21
design:retail - March/April 2020 - Canada Goose
design:retail - March/April 2020 - 23
design:retail - March/April 2020 - 24
design:retail - March/April 2020 - 25
design:retail - March/April 2020 - 26
design:retail - March/April 2020 - 27
design:retail - March/April 2020 - Fujifilm House Of Photography
design:retail - March/April 2020 - 29
design:retail - March/April 2020 - 30
design:retail - March/April 2020 - 31
design:retail - March/April 2020 - Spectrum Awards 2020
design:retail - March/April 2020 - TRCT1
design:retail - March/April 2020 - TRCT2
design:retail - March/April 2020 - TRCover1
design:retail - March/April 2020 - TR2
design:retail - March/April 2020 - TR3
design:retail - March/April 2020 - TR4
design:retail - March/April 2020 - TR5
design:retail - March/April 2020 - TR6
design:retail - March/April 2020 - TR7
design:retail - March/April 2020 - TR8
design:retail - March/April 2020 - TR9
design:retail - March/April 2020 - TR10
design:retail - March/April 2020 - TR11
design:retail - March/April 2020 - TR12
design:retail - March/April 2020 - TR13
design:retail - March/April 2020 - TR14
design:retail - March/April 2020 - TR15
design:retail - March/April 2020 - TRCover4
design:retail - March/April 2020 - Project Winners
design:retail - March/April 2020 - 34
design:retail - March/April 2020 - 35
design:retail - March/April 2020 - 36
design:retail - March/April 2020 - 37
design:retail - March/April 2020 - 38
design:retail - March/April 2020 - 39
design:retail - March/April 2020 - 40
design:retail - March/April 2020 - 41
design:retail - March/April 2020 - 42
design:retail - March/April 2020 - Product Winners
design:retail - March/April 2020 - 44
design:retail - March/April 2020 - 45
design:retail - March/April 2020 - 46
design:retail - March/April 2020 - 47
design:retail - March/April 2020 - Moment
design:retail - March/April 2020 - Cover3
design:retail - March/April 2020 - Cover4
https://www.nxtbook.com/nxtbooks/designretail/20200708
https://www.nxtbook.com/nxtbooks/designretail/20200506
https://www.nxtbook.com/nxtbooks/designretail/20200304
https://www.nxtbook.com/nxtbooks/designretail/20200102
https://www.nxtbook.com/nxtbooks/designretail/20191112
https://www.nxtbook.com/nxtbooks/designretail/20190910
https://www.nxtbook.com/nxtbooks/designretail/201907
https://www.nxtbook.com/nxtbooks/designretail/201906_v2
https://www.nxtbook.com/nxtbooks/designretail/201906
https://www.nxtbook.com/nxtbooks/designretail/201905_v2
https://www.nxtbook.com/nxtbooks/designretail/201905
https://www.nxtbook.com/nxtbooks/designretail/201904
https://www.nxtbook.com/nxtbooks/designretail/2019_v2
https://www.nxtbook.com/nxtbooks/designretail/201903_v2
https://www.nxtbook.com/nxtbooks/designretail/201903
https://www.nxtbook.com/nxtbooks/designretail/20190102_v2
https://www.nxtbook.com/nxtbooks/designretail/20190102
https://www.nxtbook.com/nxtbooks/designretail/20181112_v2
https://www.nxtbook.com/nxtbooks/designretail/20181112
https://www.nxtbook.com/nxtbooks/designretail/201810
https://www.nxtbook.com/nxtbooks/designretail/201809
https://www.nxtbook.com/nxtbooks/designretail/201808
https://www.nxtbook.com/nxtbooks/designretail/201807
https://www.nxtbook.com/nxtbooks/designretail/20180607
https://www.nxtbook.com/nxtbooks/designretail/20180405
https://www.nxtbook.com/nxtbooks/designretail/201803
https://www.nxtbook.com/nxtbooks/designretail/201802
https://www.nxtbook.com/nxtbooks/designretail/201801
https://www.nxtbook.com/nxtbooks/designretail/20171112
https://www.nxtbook.com/nxtbooks/designretail/201710
https://www.nxtbook.com/nxtbooks/designretail/201709
https://www.nxtbook.com/nxtbooks/designretail/201708
https://www.nxtbook.com/nxtbooks/designretail/201707
https://www.nxtbook.com/nxtbooks/designretail/201706
https://www.nxtbook.com/nxtbooks/designretail/201704
https://www.nxtbook.com/nxtbooks/designretail/201703
https://www.nxtbook.com/nxtbooks/designretail/201702
https://www.nxtbook.com/nxtbooks/designretail/201701
https://www.nxtbook.com/nxtbooks/designretail/20161112
https://www.nxtbook.com/nxtbooks/designretail/201610
https://www.nxtbook.com/nxtbooks/designretail/201609
https://www.nxtbook.com/nxtbooks/designretail/201608
https://www.nxtbook.com/nxtbooks/designretail/201607
https://www.nxtbook.com/nxtbooks/designretail/201606
https://www.nxtbook.com/nxtbooks/designretail/20160405
https://www.nxtbook.com/nxtbooks/designretail/201603
https://www.nxtbook.com/nxtbooks/designretail/201602
https://www.nxtbook.com/nxtbooks/designretail/201601
https://www.nxtbook.com/nxtbooks/designretail/20151112
https://www.nxtbook.com/nxtbooks/designretail/201510
https://www.nxtbook.com/nxtbooks/designretail/201509
https://www.nxtbook.com/nxtbooks/designretail/201508
https://www.nxtbook.com/nxtbooks/designretail/201507
https://www.nxtbook.com/nxtbooks/designretail/201506
https://www.nxtbook.com/nxtbooks/designretail/20150405
https://www.nxtbook.com/nxtbooks/designretail/201503
https://www.nxtbook.com/nxtbooks/designretail/201502
https://www.nxtbook.com/nxtbooks/designretail/201501
https://www.nxtbook.com/nxtbooks/designretail/20141112
https://www.nxtbook.com/nxtbooks/designretail/201410
https://www.nxtbook.com/nxtbooks/designretail/201409
https://www.nxtbook.com/nxtbooks/designretail/201408
https://www.nxtbook.com/nxtbooks/designretail/201407
https://www.nxtbook.com/nxtbooks/designretail/201406
https://www.nxtbook.com/nxtbooks/designretail/20140405
https://www.nxtbook.com/nxtbooks/designretail/201403
https://www.nxtbook.com/nxtbooks/designretail/201402
https://www.nxtbook.com/nxtbooks/nielsen/designretail_201401
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20131112
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201310
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201309
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201308
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201307
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201306
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20130405
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20130203
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201301
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20121112
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201210
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201209
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201208
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201207
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201206
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20120405
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20120203
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201201
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20111112
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201110
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201110v2
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201109_v2
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201109
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201108_v2
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201108
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201107
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201106
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20110405
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201103
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20110102
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20101112
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201010
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201009
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201008
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201007
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201006
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20100405
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201003
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20100102
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20091112
https://www.nxtbook.com/nxtbooks/nielsen/ddi_200910
https://www.nxtbook.com/nxtbooks/nielsen/ddi_200909
https://www.nxtbook.com/nxtbooks/nielsen/ddi_200908
https://www.nxtbook.com/nxtbooks/nielsen/ddi_200907
https://www.nxtbook.com/nxtbooks/nielsen/ddi_200906
https://www.nxtbook.com/nxtbooks/nielsen/ddi_200905
https://www.nxtbook.com/nxtbooks/nielsen/ddi_200904
https://www.nxtbook.com/nxtbooks/nielsen/ddi_200903
https://www.nxtbook.com/nxtbooks/nielsen/ddi_200902
https://www.nxtbook.com/nxtbooks/nielsen/ddi_200901
https://www.nxtbook.com/nxtbooks/nielsen/ddi_200812
https://www.nxtbookmedia.com