design:retail - May/June 2020 - 42

KENDALL LATHAM

MOST AMAZING PLACE
I'VE TRAVELED:
MUMBAI DURING DIWALI.

Senior Environments Designer
Glossier Inc.
AGE 29

Latham is a multidisciplinary designer who has worked on retail spaces, large civic
projects, interactive installations and events, including fashion shows for legendary brands
like Calvin Klein, Dior and Raf Simons. As senior environments designer for Glossier, he
shapes the digital brand's real-world experience. His notable projects include Glossier's
permanent retail destination in Los Angeles, as well as retail spaces in Seattle and London.
As Latham continues to conceptualize and develop stores throughout the world, he does so
with a dedication to shifting the paradigm of traditional retail to new, uncharted territory.
He believes in creating destinations informed by place and inspired by people; experiences that are unique to their location
and community. He draws inspiration from the city itself, such as putting a life-like canyon in the L.A. location and bringing
the Seattle pop-up to life with a living meadow inside. Glossier stores have become travel destinations, and Latham has played
a key role in these original and innovative experiences.
Latest obsession: TikTok.
Notable personality trait: I'm good at impersonating people.

CHRISTOPHER MASSARO
Vice President, Executive Creative Director
IDL Worldwide
AGE 39

Massaro is a visionary leader who keeps his eyes firmly fixated on the
future of the brand marketing space to shape retail design. He creates
impactful consumer experiences, brings brands to life through richly
layered storytelling and ultimately helps brands be successful in today's
rapidly evolving marketplace. Massaro has more than 15 years of
experience as a creative and design leader in the consumer experience
marketplace. He served as a global creative director at Under Armour before joining IDL. As vice president, executive creative director for IDL, he
partners with leading lifestyle brands in the sportswear, consumer electronics, and food and beverage industries to activate experience strategies
that drive brand affinity and deliver business results. Massaro is a thought leader with a strategist mentality and intimate
understanding of the brand design landscape. He has effectively empowered IDL to expand its East Coast footprint, while
dramatically enhancing the agency's capabilities beyond traditional retail to modernized models, such as experiential
events, hyper-personalized pop-up activations, brand collaborations, tech-powered interactions and content-driven retail
marketing campaigns.
Biggest fear: Heights. Period.
The best advice I ever received: Think big. Work small. Go really f***ing fast!
Favorite hobby: Golf, when I can fit in a round.

DAVID MCBRIDE
Managing Director
Set + Stage Creative

MY HAPPY PLACE:
PAINTING IN MY STUDIO.

AGE 39

Whether making a carousel horse out of jelly beans or a dress out of
flowers, McBride is a retail world visionary who brings visual props to
life. With a fine art background and more than 10 years of experience
producing special events in Los Angeles, he possesses the skills and
talent to work hands-on using a wide variety of art mediums and
applications. His artistic talents are paired with an astute business
sensibility that has supported his success in designing outstanding
displays for national and international brands, such as American Eagle,
Aerie, Bloomingdale's, Nordstrom, Guess, Marciano, Timberland,
Lucky, IT'SUGAR and UGG. A few of his noteworthy projects include the
IT'SUGAR flagship in the American Dream Mall (the first candy department store in the world) and displays for the Aerie flagship stores. From
working hands-on building over-the-top visual installations to figuring
out how to sample and manufacture incredible displays to be rolled out
and installed by any store manager, McBride has a true understanding
and passion for this business. He shares that passion by teaching staff how to create magical displays, as well as
by mentoring young students and graduates as they make their place in the visual community.
If I were an animal, I'd be: Octopus.
I'm inspired by: The first responders protecting us throughout
the COVID-19 crisis.

JONATHAN LOPEZ
Associate Principal/Design Director
RDC
AGE 39

Lopez is a driving force and
industry leader in architecture, brand strategy, interiors
and design. As founder of
the Interiors Architecture
Studio at RDC, his passion
and commitment expanded
RDC's design portfolio with
profound impact. He effortlessly navigates complex
projects and teams, leading
design innovation and the
development of creative
programming that blends specialty retail, creative workplace, health and wellness, and community-rooted projects.
He applies his diverse multidisciplinary design background
to create hybrid retail typologies and has spearheaded new
prototype design innovations for several premier brands,
including Equinox, Dosist, Cinepolis and SoulCycle. Lopez
has led numerous award-winning, published projects
culminating in more than 40 national and international design awards. Some notable projects include: RDC Studio111
Urban Office Headquarters, Equinox Culver City, Equinox La
Costa, Dosist Los Angeles and Bay Theater Pacific Palisades.
In addition to his direct project contributions, he selflessly
inspires and mentors young and seasoned professionals
in their career growth. He has served as an adjunct faculty
member at Orange Coast College, as well as a design critic at
Cal Poly San Luis Obispo, California State University Long
Beach and OCC.
Currently binge-watching: "Chef's Table."
Most amazing place I've traveled: Maldives.
Dream job: "MICHELIN Guide" critic.

ERIN MORRIS
President
Erin Morris Architect Inc.
AGE 39

Morris tells client stories through architecture. She creates
unique brand destinations that can't be replaced by an
online experience-remarkable and memorable spaces that
enhance the brick-and-mortar shopping experience. Morris
founded her firm on the belief that the architecture industry
could better serve clients by re-creating the standard architectural workplace. She provides progressive family-friendly
policies and abbreviated work weeks all while meeting the
swift demands of the tenant improvement marketplace. The
firm has supported the success of brands in the retail and
service industry, such as Aesop, Dosist, Honey Birdette, Rip
Curl, RVCA, Rodd and Gunn, Skin Laundry and Urban
Decay. Morris is an architect who combines relevant, scalable design with excellent service to help build the brands of
tomorrow. She wholeheartedly believes in the next generation of businesses that are using a clear voice (mixed with
some grit) to stand out and connect to their market.
Currently binge-watching: My kids love "Lego Masters" (and
maybe I have secret crush on Will Arnett).
Latest obsession: Justin's Dark Chocolate Peanut Butter Cups.
Most amazing place I've traveled: Conguillio National Park in
Chile. Spectacular!

design:retail - May/June 2020

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