design:retail - May/June 2020 - 46

STEVEN ROBERTS
Senior Project Manager
Harlequin Design New York Inc.
AGE 30

Roberts is an award-winning and experienced project manager who has spent the
last 18 months establishing the U.S. presence of the British retail design agency
Harlequin. With a background in graphic design, he quickly found a propensity
for project management and has grown in his roles and responsibilities with
Harlequin over the last seven years. Clients such as Macy's, Tory Burch, Harrods,
John Lewis, Michael Kors, Hackett London, Mattel and Mulberry have experienced
smooth-running projects under his leadership. Roberts is recognized for his excellent sense of taste, highest design standards and an outstanding work ethic. He
has managed noteworthy projects, such as the Tory Burch holiday global rollout
and the Hackett London Christmas global rollout, as well as The Art of Virtuoso
window scheme for Harrods. As the 25-year-old agency looked to open a New York
office, Roberts was a natural choice to lead the process, and he has left a distinct
mark on the U.S. retail landscape since he arrived.
The best advice I ever received: Tidy desk = tidy head.
Dream job: Pro cyclist or "Deadliest Catch" fisherman.
Biggest fear: Boredom.

JEFF SCIURBA
Senior Manager, Visual Marketing
Ulta Beauty
AGE 35

Sciurba is a business-savvy retail professional who gained a diverse
background working for Kohl's Department Stores for the first nine
years of his career. From completing purchase orders, analyzing reports
and managing cross-channel marketing efforts to working as an
in-store marketing strategy coordinator and then print buyer, he grew
within the organization culminating in a role as manager of in-store
marketing and graphic production. Now serving as senior manager,
visual marketing for Ulta Beauty, he oversees the development of all
in-store marketing and visual merchandising programs and is currently part of the team working on the store of the future, as well as a
flagship launch in Canada. His focus and vision have been instrumental
in the growth of the in-store experience at Ulta Beauty. His noteworthy
projects since joining the company include the visual presentation for the Michigan
Avenue in Chicago and Manhattan 86th Street stores, the development and launch of Ulta
Beauty's Credit Card and Buy Online Pickup In-Store programs, as well as the launch of
the Kylie Cosmetics Brand. Sciurba further supports the retail industry by serving on the
advisory board of GlobalShop at RetailX.
I'm inspired by: Art and nature.
Dream job: Being a Disney Imagineer.
Currently binge-watching: "The Marvelous Mrs. Maisel" and also rewatching
"Stranger Things."

MARK SCHERRER
Vice President
BRR Architecture
AGE 33

Scherrer has been part of the BRR Architecture team for
the majority of his career working on remodel, takeover
and new construction projects for grocery and retail
clients. He played a critical role in growing and managing one of BRR's key grocery client accounts, Whole
Foods Market. This strategic relationship development
earned him a position within the ownership group
of the firm and the title of vice president. Scherrer is
admired for being a tenacious client advocate and delivering best-in-class client service. He manages projects
throughout multiple regions in the United States and
travels from one regional office to the next, leading
design meetings, collaborating on layouts and directing
drawing packages. He is known for going the extra mile
for his clients and communicating with them at every
step of the design process to fully understand their
vision and help realize their stores. In addition to his
deep commitment to client service, he is passionate
about the development of his BRR team members and
strives to be a role model for up-and-coming architects
at the firm.
My first job was: Cart boy at the golf course.
What I love most about retail: The ability to impact so
many people.
Most amazing place I've traveled: Sweden. Visiting old
relatives and homesteads.

MORGAN SEYMOUR
Associate Director, Strategy & Insights
WD Partners
AGE 31

AMY SJURSEN

Seymour is a strategist who approaches challenges by developing a deep understanding of
consumer, business and brand needs to develop
a clear vision to inform experience design. She
has a deep understanding of how to tell stories
due to her early work as a graphic designer at
Abercrombie & Fitch. Morgan strengthened
her creative problem-solving skills by receiving her MBA from Georgetown University's
McDonough School of Business. As associate director, strategy and insights at WD Partners,
Seymour leads the strategy on several key accounts. Throughout the design process she is
highly collaborative, building partnerships with different disciplines in order to provide
retail, food service and healthcare clients with go-to-market experience and brand strategies to best meet and exceed the evolving expectations of consumers while delivering on
business objectives. Seymour has worked with clients such as Estée Lauder, Dick's Sporting
Goods, Dental Care Alliance, Shake Shack and Harvest Table Culinary Group. Some of her
noteworthy work includes: brand architecture and customer experience strategy for Dental
Care Alliance; digital content strategy for Harvest Table Culinary Group; and the "You Can't
Swim in a Plastic Ocean: Sustainable Packaging in 2020" thought leadership POV.
The best advice I ever received: Break the rules, responsibly.
I'm inspired by: Understanding human motivations and behavior.

Director, Architecture
Big Red Rooster, a JLL company
AGE 34

Sjursen is a licensed registered architect in New
Jersey who has worked on more than 50 projects
geographically covering the five boroughs, and in
some of New York's most iconic buildings. Driven
and smart, she possesses a critical eye for detail
and determination for success, working meticulously as an advocate for her clients' visions. Over her career, Sjursen has been part of an
expansive portfolio of work, including high-volume retail rollouts covering department,
in-line, freestanding and pop-up locations. She has worked with clients such as Equinox,
TJX Brands, Ascena Retail Group, Wakefern, Krispy Kreme, Pure Fitness, Pop's Coffee Co.
and California Closets. She has helped brands such as Lou & Grey and Pure Fitness open
their first U.S. locations. No matter the client, Sjursen immerses herself in the company
and culture to fully understand the key components of the brand. She then passionately
pursues solutions that remain true to her roots of preserving the legacy of architectural
assets. Sjursen and her retail architecture team at Big Red Rooster have built a reputation
for strong interpersonal relationships and a keen attention to detail.
Latest obsession: Mountain climbing documentaries. I have zero experience in it, but find the
underlying resilience associated with conquering a mountain fascinating.
Most amazing place I've traveled: Honduras for a Habitat for Humanity Global Village trip.
COVID-19 guilty pleasure: Curbside donut pickup down the Jersey Shore.

MY HAPPY PLACE:
ANY SAILBOAT, ANYWHERE.
46

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