design:retail - July/August 2020 - 10
DESIGN:RETAIL
JULY/AUGUST 2020
WE LOVE THIS!
Floral Inspiration
JAPANESE JEWELRY BRAND NIWAKA
ADOPTS A CONTEMPORARY TAKE ON
WISTERIA FLOWERS FOR A DRAMATIC
MODERN LOOK
By Mark Faithfull
➞ THE NEW FIVE-STORGY GINZA, Tokyo flagship for upscale
jeweler NIWAKA has been designed as a contemporary reinterpretation of the Japanese flower
motif, embodying brand birthplace Kyoto's "tradition and innovation," with a wavy exterior mesh
abstractly representing a six-tiered wisteria trellis.
"We chose to utilize the same approach for creating a new jewelry piece. We treated it as a work
of art, combining images of traditional Japanese
latticework, sliding paper doors [shoji] and lush
wisteria flowers to achieve a distinctly modern
look," says Shunji Sakuta, chief architect at design
firm GARDE. "Wisteria flowers are the inspiration
behind numerous Japanese art motifs and poetic
works due to their beautiful, noble purple color
and their longevity."
This theme continues as customers enter the
store, with a mesh-shaped chandelier imitating a
wisteria flower shining white on the black coffered
ceiling. The warm space, based on whitewood,
invokes hospitality.
"In the Japanese language of flowers, wisteria
traditionally represents tenderness, passionate
love and a welcoming spirit," Sakuta explains. "For
us, tenderness is embodied in our bridal jewelry,
passion symbolizes our fashion pieces and a welcoming spirit refers to our hospitality. Thus, the
image of a wisteria trellis became the main concept."
The second, third and fourth floors contain
bridal jewelry and are designed as spacious and
calm areas, with a showcase located in the center,
and tables and chairs arranged on both sides.
Each floor has a different theme. The second
floor is based on the concept of a lattice, common
to traditional Kyoto townhouses (Kyo-machiya),
reinterpreted as a curved surface that gently wraps
the space. On the third floor, various shapes of shoji
are represented as glowing white surfaces against a
dark purple background.
The fourth floor symbolizes a wisteria trellis,
using around 600 chandeliers to imitate flowers sparkling against a purple ceiling. A Japanese
luxury expression was realized by combining dissimilar materials and elements, while whitewood
and indirect lighting add depth.
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design:retail - July/August 2020
Table of Contents for the Digital Edition of design:retail - July/August 2020
design:retail - July/August 2020
Contents
From the Editor In Search of Inspiration
Happenings The Creatology Report
We Love This!: NIWAKA
Site Visit: Breitling
Sustainability: Ace & Tate
Perspectives: A Q&A with Denny Gerdeman
Hands-On: Valentine
Digital Design: Miele
Connected Store: AiFi
Next Wave: Brookfield Properties/ FIT:MATCH
The Future of Retail
Capital One Café
Esselunga Superstore
Product Roundup
Moment
design:retail - July/August 2020 - Intro
design:retail - July/August 2020 - design:retail - July/August 2020
design:retail - July/August 2020 - Cover2
design:retail - July/August 2020 - 1
design:retail - July/August 2020 - Contents
design:retail - July/August 2020 - 3
design:retail - July/August 2020 - 4
design:retail - July/August 2020 - 5
design:retail - July/August 2020 - From the Editor In Search of Inspiration
design:retail - July/August 2020 - 7
design:retail - July/August 2020 - Happenings The Creatology Report
design:retail - July/August 2020 - 9
design:retail - July/August 2020 - We Love This!: NIWAKA
design:retail - July/August 2020 - 11
design:retail - July/August 2020 - Site Visit: Breitling
design:retail - July/August 2020 - 13
design:retail - July/August 2020 - Sustainability: Ace & Tate
design:retail - July/August 2020 - 15
design:retail - July/August 2020 - Perspectives: A Q&A with Denny Gerdeman
design:retail - July/August 2020 - 17
design:retail - July/August 2020 - Hands-On: Valentine
design:retail - July/August 2020 - 19
design:retail - July/August 2020 - Digital Design: Miele
design:retail - July/August 2020 - 21
design:retail - July/August 2020 - Connected Store: AiFi
design:retail - July/August 2020 - 23
design:retail - July/August 2020 - Next Wave: Brookfield Properties/ FIT:MATCH
design:retail - July/August 2020 - 25
design:retail - July/August 2020 - The Future of Retail
design:retail - July/August 2020 - 27
design:retail - July/August 2020 - 28
design:retail - July/August 2020 - 29
design:retail - July/August 2020 - 30
design:retail - July/August 2020 - 31
design:retail - July/August 2020 - 32
design:retail - July/August 2020 - 33
design:retail - July/August 2020 - 34
design:retail - July/August 2020 - 35
design:retail - July/August 2020 - Capital One Café
design:retail - July/August 2020 - 37
design:retail - July/August 2020 - 38
design:retail - July/August 2020 - 39
design:retail - July/August 2020 - 40
design:retail - July/August 2020 - 41
design:retail - July/August 2020 - Esselunga Superstore
design:retail - July/August 2020 - 43
design:retail - July/August 2020 - 44
design:retail - July/August 2020 - 45
design:retail - July/August 2020 - 46
design:retail - July/August 2020 - 47
design:retail - July/August 2020 - Product Roundup
design:retail - July/August 2020 - 49
design:retail - July/August 2020 - 50
design:retail - July/August 2020 - 51
design:retail - July/August 2020 - 52
design:retail - July/August 2020 - 53
design:retail - July/August 2020 - 54
design:retail - July/August 2020 - 55
design:retail - July/August 2020 - 56
design:retail - July/August 2020 - 57
design:retail - July/August 2020 - 58
design:retail - July/August 2020 - Moment
design:retail - July/August 2020 - Cover4
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