JULY/AUGUST 2020 DESIGN DESIGN:RETAIL The top floor is dedicated to high-end jewelry and as customers enter a Kyo-koji (Kyoto alley), a shadowy path is formed from folded handmade Japanese paper, giving the impression of a bamboo grove. "Our creative team developed a distinct design concept for each floor, reinterpreting classical motifs in a modern way to give birth to a truly extraordinary space," Sasuka says. "The NIWAKA store stands as an original expression of Japanese creativity." 11 10-17_drm_0820_Design-Final.indd 2 7/24/20 4:42 PM