design:retail - July/August 2020 - 19
JULY/AUGUST 2020
EXPERIENCE
DESIGN:RETAIL
➞ HOW CAN A PAINT COMPANY make visitors notice color in
an environment where color is everywhere? Why
not let them taste it? That's exactly what Valencia,
Spain-based studio CuldeSac did when creating
the 2020 Casa Décor installation for paint company
Valentine. Teaming up with renowned chocolate
artisan Mario Padial, the studio raised Valentine's
products to the level of haute cuisine, giving visitors an all-encompassing taste of Pink Oyster, the
brand's color of the year.
"Through an experience of synesthesia, we
get the maximum attention of visitors by asking
them: 'What does the color of the year taste like?',"
says Alberto Martínez, co-founder of CuldeSac.
"[Mario] managed to make the sense of taste match
the sense of sight."
Set up like a kitchen with surrounding walls
and a central island painted in Pink Oyster, the
installation includes four artistic plate compositions made from Valentine's four color palettes.
"We wanted to reflect in each dish a possible
PHOTOS COURTESY OF CULDESAC
composition using different colors of each palette, the same way an interior designer could have
worked," Martínez says. Illustrations on one wall of
the curving room offer visitors the opportunity to
deconstruct the color recipes. But the opportunity
to taste the color of the year in chocolate form is the
height of the experience.
Inside a black Valentine paint pail, chocolate sponges in Pink Oyster are offered to each
visitor on their way out. "When visitors taste the
color of the season, the synesthetic experience is
completed," Martínez says. During a press event,
attendees also were treated to a color surprise when
they learned the Pink Oyster in their color swatch
palette was edible. "Instead of being printed on
paper as the rest of the colors, we placed a very thin
chocolate leaf designed by Mario," Martínez adds.
"This caused great excitement as nobody expected
to be able to eat the color."
19
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7/24/20 1:18 PM
design:retail - July/August 2020
Table of Contents for the Digital Edition of design:retail - July/August 2020
design:retail - July/August 2020
Contents
From the Editor In Search of Inspiration
Happenings The Creatology Report
We Love This!: NIWAKA
Site Visit: Breitling
Sustainability: Ace & Tate
Perspectives: A Q&A with Denny Gerdeman
Hands-On: Valentine
Digital Design: Miele
Connected Store: AiFi
Next Wave: Brookfield Properties/ FIT:MATCH
The Future of Retail
Capital One Café
Esselunga Superstore
Product Roundup
Moment
design:retail - July/August 2020 - Intro
design:retail - July/August 2020 - design:retail - July/August 2020
design:retail - July/August 2020 - Cover2
design:retail - July/August 2020 - 1
design:retail - July/August 2020 - Contents
design:retail - July/August 2020 - 3
design:retail - July/August 2020 - 4
design:retail - July/August 2020 - 5
design:retail - July/August 2020 - From the Editor In Search of Inspiration
design:retail - July/August 2020 - 7
design:retail - July/August 2020 - Happenings The Creatology Report
design:retail - July/August 2020 - 9
design:retail - July/August 2020 - We Love This!: NIWAKA
design:retail - July/August 2020 - 11
design:retail - July/August 2020 - Site Visit: Breitling
design:retail - July/August 2020 - 13
design:retail - July/August 2020 - Sustainability: Ace & Tate
design:retail - July/August 2020 - 15
design:retail - July/August 2020 - Perspectives: A Q&A with Denny Gerdeman
design:retail - July/August 2020 - 17
design:retail - July/August 2020 - Hands-On: Valentine
design:retail - July/August 2020 - 19
design:retail - July/August 2020 - Digital Design: Miele
design:retail - July/August 2020 - 21
design:retail - July/August 2020 - Connected Store: AiFi
design:retail - July/August 2020 - 23
design:retail - July/August 2020 - Next Wave: Brookfield Properties/ FIT:MATCH
design:retail - July/August 2020 - 25
design:retail - July/August 2020 - The Future of Retail
design:retail - July/August 2020 - 27
design:retail - July/August 2020 - 28
design:retail - July/August 2020 - 29
design:retail - July/August 2020 - 30
design:retail - July/August 2020 - 31
design:retail - July/August 2020 - 32
design:retail - July/August 2020 - 33
design:retail - July/August 2020 - 34
design:retail - July/August 2020 - 35
design:retail - July/August 2020 - Capital One Café
design:retail - July/August 2020 - 37
design:retail - July/August 2020 - 38
design:retail - July/August 2020 - 39
design:retail - July/August 2020 - 40
design:retail - July/August 2020 - 41
design:retail - July/August 2020 - Esselunga Superstore
design:retail - July/August 2020 - 43
design:retail - July/August 2020 - 44
design:retail - July/August 2020 - 45
design:retail - July/August 2020 - 46
design:retail - July/August 2020 - 47
design:retail - July/August 2020 - Product Roundup
design:retail - July/August 2020 - 49
design:retail - July/August 2020 - 50
design:retail - July/August 2020 - 51
design:retail - July/August 2020 - 52
design:retail - July/August 2020 - 53
design:retail - July/August 2020 - 54
design:retail - July/August 2020 - 55
design:retail - July/August 2020 - 56
design:retail - July/August 2020 - 57
design:retail - July/August 2020 - 58
design:retail - July/August 2020 - Moment
design:retail - July/August 2020 - Cover4
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https://www.nxtbook.com/nxtbooks/designretail/20161112
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https://www.nxtbook.com/nxtbooks/designretail/201609
https://www.nxtbook.com/nxtbooks/designretail/201608
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https://www.nxtbook.com/nxtbooks/designretail/201606
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https://www.nxtbook.com/nxtbooks/designretail/201603
https://www.nxtbook.com/nxtbooks/designretail/201602
https://www.nxtbook.com/nxtbooks/designretail/201601
https://www.nxtbook.com/nxtbooks/designretail/20151112
https://www.nxtbook.com/nxtbooks/designretail/201510
https://www.nxtbook.com/nxtbooks/designretail/201509
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https://www.nxtbook.com/nxtbooks/designretail/201503
https://www.nxtbook.com/nxtbooks/designretail/201502
https://www.nxtbook.com/nxtbooks/designretail/201501
https://www.nxtbook.com/nxtbooks/designretail/20141112
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https://www.nxtbook.com/nxtbooks/designretail/201403
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https://www.nxtbook.com/nxtbooks/nielsen/designretail_201401
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20131112
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201310
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201309
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201308
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201307
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201306
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20130405
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20130203
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201301
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20121112
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201210
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201209
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201208
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201207
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201206
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20120405
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20120203
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201201
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20111112
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201110
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201110v2
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201109_v2
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201109
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201108_v2
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201108
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201107
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201106
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https://www.nxtbook.com/nxtbooks/nielsen/ddi_201103
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https://www.nxtbook.com/nxtbooks/nielsen/ddi_201010
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201009
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201008
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201007
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201006
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20100405
https://www.nxtbook.com/nxtbooks/nielsen/ddi_201003
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20100102
https://www.nxtbook.com/nxtbooks/nielsen/ddi_20091112
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https://www.nxtbook.com/nxtbooks/nielsen/ddi_200909
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https://www.nxtbook.com/nxtbooks/nielsen/ddi_200907
https://www.nxtbook.com/nxtbooks/nielsen/ddi_200906
https://www.nxtbook.com/nxtbooks/nielsen/ddi_200905
https://www.nxtbook.com/nxtbooks/nielsen/ddi_200904
https://www.nxtbook.com/nxtbooks/nielsen/ddi_200903
https://www.nxtbook.com/nxtbooks/nielsen/ddi_200902
https://www.nxtbook.com/nxtbooks/nielsen/ddi_200901
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https://www.nxtbookmedia.com