design:retail - July/August 2020 - 31
5
Anti-Excess Consumerism
As a pandemic recession looms,
people are thinking twice before
buying, and considering the long-term
impact of their money on society and
on the planet.
26-35_drm_0820_Future-Final.indd 6
Consumers are scrutinizing their purchases
through a new lens of essential versus nonessential items. In the high-fashion world, where
excess was once a badge of honor, designers are
now reeling from cancelled orders, shows and
collections. In parts of the United States, local governments prevented big-box retailers from selling
non-essential items in-store, to prevent crowding.
In France, labor unions took Amazon to court for
not doing enough to protect warehouse employees
from exposure to the coronavirus and succeeded in
temporarily halting delivery of non-essential items.
Anti-excess trends, such as recycling clothing,
are likely to accelerate, and brands are already anticipating this. In late April, Abercrombie & Fitch
and Reebok become the latest brands to partner
with clothing resale website ThredUp. Customers
can now sell unwanted high-quality clothing via
ThredUp and also earn Reebok loyalty points or
Abercrombie gift certificates.
Millennials and Gen Z were already gravitating to
sustainable brands before the pandemic. The way
some governments have framed the move to lockdown as health versus economy-as if one has to be
sacrificed for the other-has left many questioning
the very basis of our consumer-driven economy.
Weeks in lockdown have only strengthened that
introspection, and a yearning for less frequent,
more mindful consumption.
PHOTO COURTESY OF THREDUP
7/24/20 5:54 PM
design:retail - July/August 2020
Table of Contents for the Digital Edition of design:retail - July/August 2020
design:retail - July/August 2020
Contents
From the Editor In Search of Inspiration
Happenings The Creatology Report
We Love This!: NIWAKA
Site Visit: Breitling
Sustainability: Ace & Tate
Perspectives: A Q&A with Denny Gerdeman
Hands-On: Valentine
Digital Design: Miele
Connected Store: AiFi
Next Wave: Brookfield Properties/ FIT:MATCH
The Future of Retail
Capital One Café
Esselunga Superstore
Product Roundup
Moment
design:retail - July/August 2020 - Intro
design:retail - July/August 2020 - design:retail - July/August 2020
design:retail - July/August 2020 - Cover2
design:retail - July/August 2020 - 1
design:retail - July/August 2020 - Contents
design:retail - July/August 2020 - 3
design:retail - July/August 2020 - 4
design:retail - July/August 2020 - 5
design:retail - July/August 2020 - From the Editor In Search of Inspiration
design:retail - July/August 2020 - 7
design:retail - July/August 2020 - Happenings The Creatology Report
design:retail - July/August 2020 - 9
design:retail - July/August 2020 - We Love This!: NIWAKA
design:retail - July/August 2020 - 11
design:retail - July/August 2020 - Site Visit: Breitling
design:retail - July/August 2020 - 13
design:retail - July/August 2020 - Sustainability: Ace & Tate
design:retail - July/August 2020 - 15
design:retail - July/August 2020 - Perspectives: A Q&A with Denny Gerdeman
design:retail - July/August 2020 - 17
design:retail - July/August 2020 - Hands-On: Valentine
design:retail - July/August 2020 - 19
design:retail - July/August 2020 - Digital Design: Miele
design:retail - July/August 2020 - 21
design:retail - July/August 2020 - Connected Store: AiFi
design:retail - July/August 2020 - 23
design:retail - July/August 2020 - Next Wave: Brookfield Properties/ FIT:MATCH
design:retail - July/August 2020 - 25
design:retail - July/August 2020 - The Future of Retail
design:retail - July/August 2020 - 27
design:retail - July/August 2020 - 28
design:retail - July/August 2020 - 29
design:retail - July/August 2020 - 30
design:retail - July/August 2020 - 31
design:retail - July/August 2020 - 32
design:retail - July/August 2020 - 33
design:retail - July/August 2020 - 34
design:retail - July/August 2020 - 35
design:retail - July/August 2020 - Capital One Café
design:retail - July/August 2020 - 37
design:retail - July/August 2020 - 38
design:retail - July/August 2020 - 39
design:retail - July/August 2020 - 40
design:retail - July/August 2020 - 41
design:retail - July/August 2020 - Esselunga Superstore
design:retail - July/August 2020 - 43
design:retail - July/August 2020 - 44
design:retail - July/August 2020 - 45
design:retail - July/August 2020 - 46
design:retail - July/August 2020 - 47
design:retail - July/August 2020 - Product Roundup
design:retail - July/August 2020 - 49
design:retail - July/August 2020 - 50
design:retail - July/August 2020 - 51
design:retail - July/August 2020 - 52
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design:retail - July/August 2020 - 57
design:retail - July/August 2020 - 58
design:retail - July/August 2020 - Moment
design:retail - July/August 2020 - Cover4
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