Digital Dealer - August 2017 - 26

Road Map to DD23 | Sept. 18-20 | Las Vegas

Noteworthy Session

Your Site SUX: Using Your Organic and Paid Search Data
Analytics to Optimize Your Dealer's Site and Funnel Search User Experience.
DATA & A N A LY T I C S

KENT WILSON of Dan Cummins Chevrolet Buick will share how to:
Tell the story of your data points and turn that data into actionable decisions for your
dealership's digital strategy.
Increase market share presence via your dealerships paid and organic search user
experience funnel and path to conversion via paid search quality score development and
relevant organic content.
Gain digital strategy insights on how a large volume dealership, successfully deploys data
analytics to increase conversion rates and BDC close rates.

Kent Wilson

D I G T I A L

M A R K E T I N G

» Sessions
Shocking Discoveries in
Automotive
Marketing

Traditional marketing
measurement is dead. And
it's death can be attributed
to one thing - the increase
in the accessibility and
sophistication of MultiTouch Attribution. What's
sprung from its ashes is a
virtual cornucopia of marketing discoveries that are
changing the landscape
of automotive marketing.
This session will illuminate
some shocking things auto
dealers have discovered
about their marketing using
Multi-Touch Attribution.

Takeaways

Explore various
marketing measurement
methodologies, and learn
why some leave you with a
"Marketing Blindspot."
Dive into several
real-life examples of
marketing discoveries
dealers have made using
multi-touch attribution.
Adapt your marketing
approach to increase your
efficiency and drive more
sales.
Speaker: Steve White of
Clarivoy

AUGUST 2017

No! Don't Click Skip!
- How to Drive More
Traffic to Your Dealership with Pre-Roll
Advertising.

In this session, you'll learn
how to create effective
pre-roll ads that will drive
more traffic and brand your
dealership. I'll share creative strategies designed
to gain attention and
engage viewers, in order
to increase clicks and
completed views.

Takeaways

Learn five different
creative strategies, so
people are less likely to hit
the "Skip Ad" button.
Gain an in-depth look
at YouTube's new Bumper
Ads and learn six different
techniques to use these
ads to improve the reach
and frequency of your
campaigns.
Learn why branding
is still important to your
dealership's success in a
digital first shopping world
and how it can impact consumers' decisions during
the path to purchase.
Speaker: Glenn Anderson
of Dealer Creative

D I G I TA L D E A L E R . C O M

Geofencing vs Geoconquesting - The Myths.
The Lies. The Truths.

With more car shoppers
today owning smartphones
and other mobile devices,
using the GPS from these
devices to locate and
advertise to potential customers has become both
a popular and effective
strategy. In this session,
we'll look at both geofencing and geoconquesting
and discuss what makes
them different. We'll focus
on the myths, the lies, and
the truths of mobile GPS
marketing so you'll have
a better understanding of
how this strategy can help
your dealership succeed.

Takeaways

Understand Geofencing
and Geoconquesting and
what makes them different.
Learn the myths, lies,
and truths of mobile GPS
marketing.
Use mobile marketing
to effectively reach today's
mobile car buyers.
Speaker: Owen Moon of
CarClick360.com

LAS VEGAS
ATTRACTIONS
1
O BY CIRQUE DU
SOLEIL
BELLAGIO

2
MJ LIVE
STRATOSPHERE

3
VEGAS INDOOR
SKYDIVING
200 CONVENTION
CENTER DRIVE

4
EXOTICS RACING
LAS VEGAS MOTOR
SPEEDWAY

5
LE RÊVE
WYNN LAS VEGAS

Continued on pg. 28

http://www.CarClick360.com http://www.DIGITALDEALER.COM

Table of Contents for the Digital Edition of Digital Dealer - August 2017