Digital Dealer - August 2017 - 28

Road Map to DD23 | Sept. 18-20 | Las Vegas

Noteworthy Session

Breaking into the Top 100 Dealers List:
A Unique Story of One Rural Dealer
S A L E S S T R AT E G I E S

Since 2009, Preston Ford has aimed to do the impossible. Despite sitting in a town of 800
people, this Ford dealership has been able to break into the top 100 Ford dealer's list year after
year. This session will not just tell you their story but also give you the tools necessary to be
able to implement real sales increases at your own dealerships. Join David Wilson of Preston
Automotive Group, and Brent Durham of iFrog Digital Marketing to learn how to:
Build and brand a sales event in order to make year over year sales gains.
Identify and make internal process changes that help increases your sales.
Leverage your employees and community like never before.

Brent Durham

S O C I A L

M E D I A

» Sessions
The Mother of All
Content Strategies

The session is a comprehensive walkthrough of a
proven 14-step process
employed by numerous
successful companies
outside our vertical but left
unnoticed by the automotive industry. This two-part,
in-depth session will help
dealers understand all
the steps necessary to
increase the results of their
marketing efforts.

Takeaways

Learn how to set real
goals based on your data
and measure them in
Google Analytics. No need
for special dashboards or
software.
Manage your strategic planning time more
effectively by analyzing
best and worst performing
content and boost results.
Align your store's internal and external creative
process to efficiently create
content that will engage
customers and prospects.
Speaker: Brent Wees
of Nextup

AUGUST 2017

Social Media Secrets
of Ford, GM & Toyota
Revealed: 8 Killer Social
Strategies From 10,000
Hours in the Trenches
10,000 hours of digital
marketing and social
media for more than a
dozen OEMs and 2,000
dealerships has been distilled down to the "Ultimate
Playbook."

Takeaways

Identify and decide
the "optimal" social media
budget, offer, targeting,
creative ad type to drive
the maximum amount of
shopping and sales for
YOUR next Facebook/Instagram campaign.
Learn 3 video/shopping
ad strategies GM is using
to 20X their awareness in
Southern California...that
you can do TODAY.
Discover dozens of free
social media tools that will
save you time, headaches
and money...and double,
triple or quadruple your
results. Toyota, Ford, GM,
Kia and other dealers use
them...why not you?
Speaker: Scott Empringham of Flash Point
Communications

D I G I TA L D E A L E R . C O M

Advanced Facebook
Marketing and Measurement

LAS VEGAS ATTRACTIONS
(CONT.)

Not only does Facebook
have attention, it also has
data. Facebook combines
browsing behavior with
demographics, interests,
and even third-party information, such as Polk data
and credit card purchase
history. In other words,
Facebook has a monopoly of attention and data,
making it an essential
marketing channel for car
dealers. In this high-energy
session, you'll learn how
to move beyond boosted
posts, and how to market
and measure on Facebook.

BLUE MAN GROUP

Create Facebook
audiences based on Polk
data, credit card history
and CRM data.
Measure the offline
sales conversion rate of
Facebook ads using Facebook's Offline Events.
Connect Facebook ads
directly to your CRM for
quick lead follow-up.
Speaker: Scott Meyer of
9 Clouds

STRATOSPHERE

Takeaways

LUXORX

7
CELINE DION
CAESARS PALACE

8
VOODOO ZIP LINE
RIO HOTEL AND
CASINO

9
WORLD'S
GREATEST ROCK
SHOW

10
ABSINTHE
CAESARS PALACE

Continued on pg. 30

http://www.DIGITALDEALER.COM

Table of Contents for the Digital Edition of Digital Dealer - August 2017