Digital Dealer - August 2017 - 30

Road Map to DD23 | Sept. 18-20 | Las Vegas

Noteworthy Session
CRM

Turbocharge Your CRM for More Sales

Resources abound about basic CRM setup and sales tracking, but this session will focus on
several ways dealers can greatly extend the sales impact of CRM. From Social Media and
Reputation Management to service department opportunities that are often overlooked, CRM
can directly add units to the bottom line far beyond basic lead tracking and follow-up. Jarrod
Kilway of Germain Automotive Partnerships and Tom LaPointe of CarChat24 will share how to:
Use social media opportunities to connect with shoppers & sell more cars using CRM.
Capitalize on CRM data to greatly boost online review count and quality.
Quit missing sales opportunities in your service dept. by taking advantage of CRM tools.

Jarrod Kilway

S A L E S

S T R A T E G I E S

» Sessions
Challenging Tradition:
Building a Nonconventional, High-Performance Sales Team

Mythbusting VDP
Views as a Car Sales
Predictor

In a market where educated consumers have
more and more power,
your sales plan is only as
good as your team - and
your leadership style. This
fast-paced session will
challenge your philosophy on management
with unique, competitive
strategies for building and
retaining a high-performing
sales team.

Takeaways

Review current industry
trends and identify the right
skill sets that drive your
team to produce more with
less.
Build a culture of accountability and continuous
improvement through
stellar coaching skills and
motivational techniques.
Empower your team
with modern technology to
cultivate a customer-centric environment.
Speaker: Bill Wittenmyer
of ELEAD1ONE

Predicting car sales using
online data is a reality,
but looking at VDP views
alone doesn't cut it. While
a lot of us assume that a
car with more VDP views
will sell faster, in many
cases it's statistically not
true. In this session, we
are going to myth-bust
assumptions that a lot of
us have about using VDP
views as a sales predictor.

Takeaways

Learn how the correlation of VDP views to car
sales can be very low by
examining a case study of
several dealerships that
differ in size, web traffic,
and sales.
Learn how to statistically evaluate a sales
predictor like VDP views.
Learn how to construct
a predictive model that
produces a metric that is a
better sales predictor than
using VDP views.
Speaker: Noah John
of Autoscores

Transform Your BDC
Bench into Call-Stars

Does the success of
your BDC seem 'hit or
miss'? Learn how to
supercharge your call
center to hit a home run
for your dealership. From
increasing profits and ROI
to revolutionizing morale,
this session will teach you
techniques that will lead
to exponential growth.
These proven strategies
will make your BDC faster,
more productive and more
profitable. So, join this session to transform your BDC
staff into Call-Stars™.

Takeaways

Batter up! Learn how
to recruit heavy hitters and
retain effective employees.
Learn 9 ways to create
scripts that hit a home run.
Hit it out of the park:
pump up your team with
daily motivation that will
rally your reps to make
more dials, increasing
sales day after day.
Speaker: Shannon
Everhart of Gravitational
Marketing

LAS VEGAS ATTRACTIONS
(CONT.)

11
JOHN FOGERTY:
PERFORMING HIS
SONGS FROM
CREEDENCE
CLEARWATER
REVIVAL
WYNN LAS VEGAS

12
TOPGOLF
MGM GRAND

13
DESERT
ADVENTURE ATV
TOUR
ACTIONTOURS.COM

14
CRISS ANGEL
MINDFREAK LIVE!
LUXOR

15
CIRCUS 1903
PARIS HOTEL & CASINO

Continued on pg. 32

AUGUST 2017

D I G I TA L D E A L E R . C O M

http://www.ACTIONTOURS.COM http://www.DIGITALDEALER.COM

Table of Contents for the Digital Edition of Digital Dealer - August 2017