Digital Dealer - August 2017 - 36

By Emily Washcovick
Business Outreach
Manager, Yelp

COMMUNICATIONS

APRIL 21-23, 2015 * TAMPA, FL
APRIL 21-23 * TAMPA, FL

5 Tips to Getting Your Customers
to Sing Your Praises Online
According to a study
by The Nielsen
Company, 74 percent of
consumers turn to review
sites to find a local
business to spend their
money with. The same
study found that people
were overwhelmingly
using Yelp as their review
site of choice. As an auto
dealership owner, you
have the power to claim
your free Yelp for Business Owner's account
and update some of your
business information. You
can also engage with your
listing in a way that draws
more attention and helps
generate more natural
review content for your
business.
Consumers likely do
not do a search on Yelp
for car dealerships just for
fun. Similarly, your loyal
customers don't go to Yelp
when they're in need of
a new vehicle. They pick
up the phone schedule an
appointment or swing by
the lot to see what vehicles you have! A potential
client who is searching on
Yelp for an auto dealership is generally new
to the area, has never
purchased a new vehicle
before, or is unhappy with
their previous dealership.
This is a great opportunity for you to get your
business in front of them
and highlight why they
should try you for their
36

AUGUST 2017

...WHEN RESPONDING TO YOUR REVIEWS, IT IS IMPORTANT
TO REMAIN PROFESSIONAL, THANK THE REVIEWER FOR
THEIR FEEDBACK, AND SHARE ANY UPDATES THAT HAVE
BEEN MADE TO YOUR BUSINESS AS A RESULT.
next vehicle.
Every business owner
has the ability to claim
their free Yelp for Business Owners account
and start attracting new
clients. Between taking
care of your facilities,
managing your staff,
and building your brand,
there's not a lot of time
left! Here are five tips for
making the most of your
free Yelp tools to attract
new customers:
TIP 1 - COMPLETE
YOUR LISTING: First

claim your Yelp for Business Owners Account by
visiting biz.yelp.com. Then
you will walk through
the steps to verify your
hours, website, address,
and phone number. From
there you'll want to add
a specialties section that
describes what sets you

D I G I TA L D E A L E R . C O M

apart and the specific
services or brands of
vehicles you offer.

PRO TIP: ALL YELP
USERS SEARCH
DIFFERENTLY. Some

may search 'car
dealership' while others
search for 'used car
dealership' or even for a
specific brand. Make sure
to include details about
your services and special
offerings so you can be
found more often! If you
also provide repairs or
maintenance services,
you should add that to
your profile to give you an
edge.
Visuals are also a great
selling point for businesses. You can upload an unlimited number of photos,
so start taking pictures
of the vehicles in your
lot and uploading them

to your page to show
off your inventory. Make
sure to add captions that
describe the photo, those
terms can be used to
your advantage (i.e. if you
have a Toyota in your lot
and a user is searching
Toyota dealers). Photos of
the business, your staff,
and happy customers are
always great, too.
TIP 2 - CHECK-IN OFFERS/YELP DEALS: You

can set up a Check-In
Offer or Yelp Deal through
your Yelp for Business
Account in a few quick
clicks. Check-In Offers
engage mobile users of
Yelp. These users are
searching on-the-go and
tend to take action faster.
Check-In Offers can be
anything - maybe even
something you already
give away for free (like an
http://biz.yelp.com http://www.DIGITALDEALER.COM
Table of Contents for the Digital Edition of Digital Dealer - August 2017
