Digital Dealer - August 2017 - 4

From the
Show Director

Since you are a reader of Dealer magazine, I feel compelled to share with you
the valuable tools and strategies awaiting you at the next Digital Dealer Conference & Expo on
September 18th-20th, 2017 in Las Vegas at the Paris Hotel & Casino.
The Digital Dealer Conference & Expo attracts dealers and managers from across the U.S., including
more than 90 of the top 100 U.S. Dealership Groups, who attend to build custom solutions, discover
new technologies, and expand their knowledge to grow their store(s), and thrive in the ever-changing, digitally-focused and competitive automotive landscape.
The agenda offers two and a half full conference days with more than 100 educational sessions providing the most progressive educational content found anywhere in the automotive industry as well
as an exhibit hall filled with exciting new products and services from technology-focused providers.
You can expect three powerful Keynote presentations from dynamic leaders in the digital and automotive space, such as our opening keynote presenter, Brian Benstock of Paragon Honda and Paragon
Acura (the #1 Certified Honda and Acura dealers in the world), who will discuss their record-breaking year and their goal of doubling their business in 24 months, and most importantly, the strategy
behind how they did it.
For the educational sessions, you will find topics in a wide-range of categories, including Digital Marketing, Data and Analytics, SEO/SEM, CRM, Management, Reputation & Loyalty, Pre-Owned Sales,
Fixed Operations, F&I, Sales Strategies, and Mobile technology. While the majority of sessions will
follow the traditional 50-minute time length, this time around, you can expect the addition of more
advanced 100-minute, in-depth sessions for those looking for a deeper dive.
Aside from the educational program, here are a few more reasons to attend:
* The chance to discover and demo new technologies from more than 120 technology-focused providers in the Digital Dealer Exhibit Hall.
* The opportunity to meet and learn from other dealers and managers who face the same challenges
you see in your store day-in and day-out during the Peer Strategy Roundtables.
* Cocktail networking receptions, and a not to be missed Digital Dealer evening party at the Chateau
Gardens Paris Hotel!
For more information on intriguing sessions, reputable speakers, and exciting learning opportunities, visit www.digitaldealerconference.com.
In appreciation of your continued support and readership of Dealer magazine, we would like to offer
you special pricing for Digital Dealer 23 Conference & Expo. Enter promo code DD23AUG while
registering online and you will save $100 off the registration price.
We look forward to seeing you in Las Vegas!

- David Southworth

Digital Dealer Show Director
David.Southworth@emeraldexpo.com

4

AUGUST 2017

D I G I TA L D E A L E R . C O M


http://www.digitaldealerconference.com http://www.DIGITALDEALER.COM

Table of Contents for the Digital Edition of Digital Dealer - August 2017

Digital Dealer - August 2017
Contents
Letter from the Show Director
Rediscover the Lost Art of Mentoring
Developing a Dealer-Minded Attitude
The Potential Demise of the Automobile Franchise System?
Advertising ‘Attitude’ is Everything!
Does Your BDC Leverage Lead Data to Increase Sales?
Joe Wajda
Digital Dealer 23 Show Highlights: Top Sessions, Keynotes, Exhibitor Listings, Summary Agenda, & Attractions in Vegas
Data Drives Dollars: Google Analytics Is Your Key to Finding Serious Shoppers
5 Tips to Getting Your Customers to Sing Your Praises Online
Still Having Trouble Proving Social Media ROI? You're Not Alone
Clicks for Cars: How AI and Machine Learning Are Revolutionizing Automotive Marketing
Winner, Winner, Recall Dinner!
Vance Chrysler Hits a Home Run in Humanity
Want a 50%++ Parts Margin & Other Benefits Benny? Keep Reading
Digital Dealer - August 2017 - Digital Dealer - August 2017
Digital Dealer - August 2017 - Cover2
Digital Dealer - August 2017 - 1
Digital Dealer - August 2017 - Contents
Digital Dealer - August 2017 - 3
Digital Dealer - August 2017 - Letter from the Show Director
Digital Dealer - August 2017 - 5
Digital Dealer - August 2017 - Rediscover the Lost Art of Mentoring
Digital Dealer - August 2017 - 7
Digital Dealer - August 2017 - Developing a Dealer-Minded Attitude
Digital Dealer - August 2017 - 9
Digital Dealer - August 2017 - 10
Digital Dealer - August 2017 - 11
Digital Dealer - August 2017 - The Potential Demise of the Automobile Franchise System?
Digital Dealer - August 2017 - 13
Digital Dealer - August 2017 - 14
Digital Dealer - August 2017 - 15
Digital Dealer - August 2017 - Advertising ‘Attitude’ is Everything!
Digital Dealer - August 2017 - 17
Digital Dealer - August 2017 - Does Your BDC Leverage Lead Data to Increase Sales?
Digital Dealer - August 2017 - 19
Digital Dealer - August 2017 - Joe Wajda
Digital Dealer - August 2017 - 21
Digital Dealer - August 2017 - 22
Digital Dealer - August 2017 - 23
Digital Dealer - August 2017 - Digital Dealer 23 Show Highlights: Top Sessions, Keynotes, Exhibitor Listings, Summary Agenda, & Attractions in Vegas
Digital Dealer - August 2017 - 25
Digital Dealer - August 2017 - 26
Digital Dealer - August 2017 - 27
Digital Dealer - August 2017 - 28
Digital Dealer - August 2017 - 29
Digital Dealer - August 2017 - 30
Digital Dealer - August 2017 - 31
Digital Dealer - August 2017 - 32
Digital Dealer - August 2017 - 33
Digital Dealer - August 2017 - Data Drives Dollars: Google Analytics Is Your Key to Finding Serious Shoppers
Digital Dealer - August 2017 - 35
Digital Dealer - August 2017 - 5 Tips to Getting Your Customers to Sing Your Praises Online
Digital Dealer - August 2017 - 37
Digital Dealer - August 2017 - Still Having Trouble Proving Social Media ROI? You're Not Alone
Digital Dealer - August 2017 - 39
Digital Dealer - August 2017 - Clicks for Cars: How AI and Machine Learning Are Revolutionizing Automotive Marketing
Digital Dealer - August 2017 - 41
Digital Dealer - August 2017 - Winner, Winner, Recall Dinner!
Digital Dealer - August 2017 - 43
Digital Dealer - August 2017 - Vance Chrysler Hits a Home Run in Humanity
Digital Dealer - August 2017 - 45
Digital Dealer - August 2017 - Want a 50%++ Parts Margin & Other Benefits Benny? Keep Reading
Digital Dealer - August 2017 - 47
Digital Dealer - August 2017 - 48
Digital Dealer - August 2017 - Cover3
Digital Dealer - August 2017 - Cover4
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