Digital Dealer - August 2017 - 6

By Dave Anderson
President,
LearnToLead

// Leadership

Rediscover the
Lost Art of
Mentoring
The best leaders
leave a legacy by
reproducing themselves
into high-potential team
members. While leaders
should train, coach,
motivate, and care about
all team members,
mentoring is reserved for
a select few. However,
many mentor/mentee
relationships are never
maximized for two
primary reasons:
„ In today's micro-

wave culture, time is not
set aside for this essential
leadership practice.
„ There is no clear
structure or plan to
systematically grow a
mentee from "Point A" to
"Point B."
It's been said that
inheritance is what you
leave behind, whereas
legacy is whom you
leave behind. This piece
will outline nine basic
tenets of mentoring high

potential team members
to help you multiply your
leadership, grow others to
their fullest potential, and
edify your organization in
the process.
1. CHOOSE CAREFULLY. Don't just mentor

whoever is available,
those who claim they
want to be developed, or
people you "like" or are
comfortable with. The
potential mentee must
be ready, willing, and

able to grow. Otherwise,
you waste two people's
time in a low-return
endeavor. You must be
able to expect a significant return, over time,
for your investment of
additional time, energy,
and resources.
2. THINK SMALL.

Mentoring effectively requires a meaningful time
commitment; thus, if you
are going to do it right,
you can only expect to
be an impactful mentor
when mentoring a small
number of people at
any one time. One is
preferable; two is ok;
three or more is risky in
that through your effort
to mentor many, you will
grow none in a meaningful manner.
3. THINK BIG. If you
carefully choose the right
mentoring candidates,
and focus your energies
on a small number of
high-potentials, you
should expect high-impact results over time:
the key being, "over
time." Thus, it's important to keep in mind that
your role as a mentor
is not to comfort the
mentee; it is to grow him
or her to entirely new
levels of thinking, habits,
skills, and accomplishments through following
an intentional step-bystep process. Your time
is too valuable to invest
it intensely for anything
less.
4. SET SPECIFIC
OBJECTIVES. Building

6

AUGUST 2017

D I G I TA L D E A L E R . C O M



http://www.DIGITALDEALER.COM

Table of Contents for the Digital Edition of Digital Dealer - August 2017

Digital Dealer - August 2017
Contents
Letter from the Show Director
Rediscover the Lost Art of Mentoring
Developing a Dealer-Minded Attitude
The Potential Demise of the Automobile Franchise System?
Advertising ‘Attitude’ is Everything!
Does Your BDC Leverage Lead Data to Increase Sales?
Joe Wajda
Digital Dealer 23 Show Highlights: Top Sessions, Keynotes, Exhibitor Listings, Summary Agenda, & Attractions in Vegas
Data Drives Dollars: Google Analytics Is Your Key to Finding Serious Shoppers
5 Tips to Getting Your Customers to Sing Your Praises Online
Still Having Trouble Proving Social Media ROI? You're Not Alone
Clicks for Cars: How AI and Machine Learning Are Revolutionizing Automotive Marketing
Winner, Winner, Recall Dinner!
Vance Chrysler Hits a Home Run in Humanity
Want a 50%++ Parts Margin & Other Benefits Benny? Keep Reading
Digital Dealer - August 2017 - Digital Dealer - August 2017
Digital Dealer - August 2017 - Cover2
Digital Dealer - August 2017 - 1
Digital Dealer - August 2017 - Contents
Digital Dealer - August 2017 - 3
Digital Dealer - August 2017 - Letter from the Show Director
Digital Dealer - August 2017 - 5
Digital Dealer - August 2017 - Rediscover the Lost Art of Mentoring
Digital Dealer - August 2017 - 7
Digital Dealer - August 2017 - Developing a Dealer-Minded Attitude
Digital Dealer - August 2017 - 9
Digital Dealer - August 2017 - 10
Digital Dealer - August 2017 - 11
Digital Dealer - August 2017 - The Potential Demise of the Automobile Franchise System?
Digital Dealer - August 2017 - 13
Digital Dealer - August 2017 - 14
Digital Dealer - August 2017 - 15
Digital Dealer - August 2017 - Advertising ‘Attitude’ is Everything!
Digital Dealer - August 2017 - 17
Digital Dealer - August 2017 - Does Your BDC Leverage Lead Data to Increase Sales?
Digital Dealer - August 2017 - 19
Digital Dealer - August 2017 - Joe Wajda
Digital Dealer - August 2017 - 21
Digital Dealer - August 2017 - 22
Digital Dealer - August 2017 - 23
Digital Dealer - August 2017 - Digital Dealer 23 Show Highlights: Top Sessions, Keynotes, Exhibitor Listings, Summary Agenda, & Attractions in Vegas
Digital Dealer - August 2017 - 25
Digital Dealer - August 2017 - 26
Digital Dealer - August 2017 - 27
Digital Dealer - August 2017 - 28
Digital Dealer - August 2017 - 29
Digital Dealer - August 2017 - 30
Digital Dealer - August 2017 - 31
Digital Dealer - August 2017 - 32
Digital Dealer - August 2017 - 33
Digital Dealer - August 2017 - Data Drives Dollars: Google Analytics Is Your Key to Finding Serious Shoppers
Digital Dealer - August 2017 - 35
Digital Dealer - August 2017 - 5 Tips to Getting Your Customers to Sing Your Praises Online
Digital Dealer - August 2017 - 37
Digital Dealer - August 2017 - Still Having Trouble Proving Social Media ROI? You're Not Alone
Digital Dealer - August 2017 - 39
Digital Dealer - August 2017 - Clicks for Cars: How AI and Machine Learning Are Revolutionizing Automotive Marketing
Digital Dealer - August 2017 - 41
Digital Dealer - August 2017 - Winner, Winner, Recall Dinner!
Digital Dealer - August 2017 - 43
Digital Dealer - August 2017 - Vance Chrysler Hits a Home Run in Humanity
Digital Dealer - August 2017 - 45
Digital Dealer - August 2017 - Want a 50%++ Parts Margin & Other Benefits Benny? Keep Reading
Digital Dealer - August 2017 - 47
Digital Dealer - August 2017 - 48
Digital Dealer - August 2017 - Cover3
Digital Dealer - August 2017 - Cover4
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