Digital Dealer - August 2017 - 9

EVIDENCE OF AMBIVALENCE CAN BE SEEN IN
A LACK OF CARING ABOUT BEING GENUINE AND
AUTHENTIC, ABOUT BEING SINCERE, QUALITY OF
WORK AND HOW ONE'S ATTITUDE CAN IMPACT
THOSE AROUND THEM."
a leader who exhibits a
Dealer-Minded Attitude,
meaning one who cares
and is bought into their
role and the mission/vision of the organization
involves renters versus
owners. For example,
you own a property in
which you rent out to
tenants. They must be
approved, able to pay
the rent and, of course,
sign a lease that commits them to a specific
period of time. As part of
their lease requirement,
they are also subject
to a security deposit
to cover any damages
or repairs above and
beyond every day wear
and tear.
The renter(s) move all
their personal belongings into the property
and live day to day.
They make a call if
something breaks and
they clean the property and keep it nice.
However, what they
don't do is invest any of
their own capital into the
property. They are not
making improvements to
the property and worse,
they more than likely
are not doing much to
"protect" the property.
Rather, they are just
keeping it as they found

it until their lease is up.
The only thing the renter
gets out of "maintaining
the property" is the potential of their full deposit being returned. This means
the property itself, is not
gaining any value and
thus, is staying just as it
was when you bought it.
Eventually, the owner will
have to invest in having
to update, fix, repair and

and ownership in them
that makes them WANT
to make it their home, not
just a place to stay until
the lease is up.
When employees
become complacent
and lack motivation to
make it more than "just a
job" they are, overtime,
devaluing your dealership, just like the renters
do to a rental property.

oping a dealer-minded
attitude in our employees
and key managers is
one of the most important things that dealers
(any business owner for
that matter) can invest
in. Doing so builds the
foundation and protects
what has been built, as
well as the future for you
as the dealer, and your
employees and future

...WHAT YOU DO IS CREATE A SENSE
OF PRIDE AND OWNERSHIP IN THEM
THAT MAKES THEM WANT TO MAKE IT
THEIR HOME, NOT JUST A PLACE TO
STAY UNTIL THE LEASE IS UP."
do whatever is necessary
to bring the life and value
back so to receive a
return on investment.
With renters, there is
no real motivation for
them to do any different
with the property than just
live in it. However, what
if, as the property owner,
you offered them some
incentive to be more
invested? Perhaps you
could get them to renew
their lease and not have
to go through the trouble
of finding new tenants
and taking chances.
More so, what you do is
create a sense of pride

The lack of caring can act
like a disease impacting
an individual's personal
and professional life - as
well as those around
them, especially if they
are in a leadership role.
Not committing to the job
and organization as they
would if they were an
owner also means that,
as the dealer, you will be
investing in areas that
need updating or fixing,
like with your people and
departments.
The key here to making
a difference is in getting
your people to want to be
more invested. Devel-

leaders of your organization. The challenge today
for many dealers and
business owners is how
to get employees from
complacency and not
caring to committing and
caring about not only their
own future, but of that
around them. It sounds
as if it is an unachievable
feat, however today, it is
one of the easiest areas
to make change, if you
are willing and intentional.
The first step is to recognize that the workforce
of today is NOT the same
work-force in which you

D I G I TA L D E A L E R . C O M

Continued on pg. 10
AUGUST 2017

9
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Table of Contents for the Digital Edition of Digital Dealer - August 2017
