Digital Dealer - October 2017 - 2

From the
Show Director

We're pleased that many of you will be joining us this month for the Digital Dealer Workshops
at the Crowne Plaza Philadelphia-Cherry Hill hotel in Cherry Hill, N.J. on October 16-17th!
Over the course of this one-and-a-half day event, there will be more than 40 progressive educational sessions, three powerful keynote presentations, a Sponsor Hall full of tech-savvy providers with digital solutions for your business, and key networking opportunities - all to set you on
a path towards one of major growth.
The agenda will feature several sessions led by speakers new to Digital Dealer, including a social
media marketing session led by CJ Faison, President of the Delaware Auto Exchange, who took
over the Delaware Auto Exchange in 2014 and within just two years, doubled the size of the
company and put an additional 1 million dollars in revenue into the company through his social
media marketing strategies. Another first-time Digital Dealer presenter is Matt Stoffel, Creative
Content Strategist at 9 Clouds, who will bring a high-energy, two-part presentation that goes from
covering the basics in Facebook ads regarding set-up, targeting and creative, to more advanced
tasks surrounding Facebook ads, involving CRM/lead integration, offline events and analytics.
From the dealership space, there will be several presenters including automotive leader Erich K.
Gail, CEO of the Cardinale-Group of Companies who will present an in-depth, mastery-course in
leadership and accountability; Kent Wilson, a pioneer in digital marketing data analytics, who
will cover how to use your organic and paid search data analytics to optimize your website and
funnel search user experience.
In the Sponsor Hall, you will be able to meet with innovative technology providers well versed
in how the latest digital tools can benefit your dealership. You can further conversations
throughout meal breaks, and during the evening cocktail reception.
This event will equip your dealership with the necessary digital tools and strategies to remain
competitive and prosper in today's constantly changing automotive landscape.
We urge you to give your dealership a competitive advantage by joining us in Cherry Hill for
the Digital Dealer Workshops event. If you haven't pre-registered, you can simply show up and
register onsite!
Please also mark your calendar for the upcoming Digital Dealer 24 Conference & Expo, which
will be held April 10-12th, 2018 at the Orange County Convention Center in Orlando, Florida!
Digital Dealer 24 will feature more than 100 progressive educational sessions, three remarkable
keynote presentations, an innovative Exhibit Hall, and opportunities to network and learn from
your peers and leaders in automotive and digital marketing.
We hope to see you soon!
- David Southworth

Vice President, Digital Dealer
David.Southworth@emeraldexpo.com

2

OCTOBER 2017

D I G I TA L D E A L E R . C O M
http://www.DIGITALDEALER.COM
Table of Contents for the Digital Edition of Digital Dealer - October 2017
