Digital Dealer - October 2017 - 25
By Alissa Calvaruso
Editor & Content Manager
Digital Dealer
DD23 Recap
We were thrilled so many of you joined us for the
Digital Dealer 23 Conference & Expo, Sept.
18-20th at the Paris Hotel & Casino in Las Vegas,
NV! The event was filled with 100+ progressive educational sessions, innovation and
discovery, and opportunities to develop
invaluable relationships and learn from
others in the industry.
DAY 1: BRAINSTORMING,
CUTTING-EDGE TECHNOLOGY, &
NEXT-LEVEL STRATEGIES
First on the agenda, was the Peer
Strategy Roundtables, bringing together dealership personnel from across the U.S. into one room for
the ultimate brainstorming session! Having the opportunity to meet with other dealers from similarly-sized
stores, allowed attendees to learn firsthand from other
dealers' unique experiences, successes and challenges, many of which parallel the ones at their own store.
Shortly after the roundtables, sessions kicked off
with presentations from Andrew Diffenderfer and
Tannis McKenna (Google auto specialists) on the four
pillars that form the Google Dealer Playback; Kevin
Frye of Jeff Wyler Automotive Family on how to be
successful in tomorrow's market; and Andrew Myers of
What's Next Media on how to use and create sales-oriented videos to build value for your dealership.
Next, was the Exhibit Hall Grand Opening, unveiling
an impressive 125 exhibiting companies from across
22 product/service categories, including auction tools,
BDC tools and training, CRM and DMS solutions,
inventory management, video tools and marketing,
valuation and re-marketing, and more.
After a short break for lunch, it was back to the session rooms to learn about effectively measuring ROI
from Facebook advertising campaigns (Greg Resnick,
Facebook); managing an effective Quick Lube Service
Lane by using proven sales skills and processes that
improve customer retention and increase customer
pay gross profits (Don Reed, DealerPro Training); top
employee retention strategies most dealers miss that
Continued on pg. 26
D I G I TA L D E A L E R . C O M
OCTOBER 2017
25
http://www.DIGITALDEALER.COM
Table of Contents for the Digital Edition of Digital Dealer - October 2017
Digital Dealer - October 2017
Contents
What the World Needs Now…
Bringing Next- Generation Family Members Into the Dealership
Nissan Dealers Join Forces Against NNA Policies
Improving Profitability - Building Your War Chest
Managing People & Processes for a Stronger ROI
PETE DORSCH Dorsch Ford Lincoln Kia
Tell Your Story!
SPECIAL SECTION: Digital Dealer 23 Conference & Expo Recap
SPECIAL SECTION: 9 Social Media Lessons I Learned From My PE Teacher
SPECIAL SECTION: Why Dealerships Must Embrace the Concierge Economy
Video: An Essential Part of Your Digital Toolkit
A Scientific Model for Building Customer Trust
The Marketing Tune-Up That Turns Inbound Shoppers Into Customers
Your DMS and Recalls
Displays Won’t Sell Service – If You Won’t!
The Service Reception Process Revealed – Jaw Dropping
Digital Dealer - October 2017 - Digital Dealer - October 2017
Digital Dealer - October 2017 - Cover2
Digital Dealer - October 2017 - Contents
Digital Dealer - October 2017 - 2
Digital Dealer - October 2017 - 3
Digital Dealer - October 2017 - What the World Needs Now…
Digital Dealer - October 2017 - 5
Digital Dealer - October 2017 - 6
Digital Dealer - October 2017 - 7
Digital Dealer - October 2017 - Bringing Next- Generation Family Members Into the Dealership
Digital Dealer - October 2017 - 9
Digital Dealer - October 2017 - Nissan Dealers Join Forces Against NNA Policies
Digital Dealer - October 2017 - 11
Digital Dealer - October 2017 - Improving Profitability - Building Your War Chest
Digital Dealer - October 2017 - 13
Digital Dealer - October 2017 - 14
Digital Dealer - October 2017 - Managing People & Processes for a Stronger ROI
Digital Dealer - October 2017 - 16
Digital Dealer - October 2017 - 17
Digital Dealer - October 2017 - 18
Digital Dealer - October 2017 - 19
Digital Dealer - October 2017 - Tell Your Story!
Digital Dealer - October 2017 - 21
Digital Dealer - October 2017 - 22
Digital Dealer - October 2017 - 23
Digital Dealer - October 2017 - SPECIAL SECTION: Digital Dealer 23 Conference & Expo Recap
Digital Dealer - October 2017 - 25
Digital Dealer - October 2017 - 26
Digital Dealer - October 2017 - 27
Digital Dealer - October 2017 - 28
Digital Dealer - October 2017 - 29
Digital Dealer - October 2017 - SPECIAL SECTION: 9 Social Media Lessons I Learned From My PE Teacher
Digital Dealer - October 2017 - 31
Digital Dealer - October 2017 - 32
Digital Dealer - October 2017 - 33
Digital Dealer - October 2017 - SPECIAL SECTION: Why Dealerships Must Embrace the Concierge Economy
Digital Dealer - October 2017 - 35
Digital Dealer - October 2017 - Video: An Essential Part of Your Digital Toolkit
Digital Dealer - October 2017 - 37
Digital Dealer - October 2017 - A Scientific Model for Building Customer Trust
Digital Dealer - October 2017 - 39
Digital Dealer - October 2017 - The Marketing Tune-Up That Turns Inbound Shoppers Into Customers
Digital Dealer - October 2017 - 41
Digital Dealer - October 2017 - Your DMS and Recalls
Digital Dealer - October 2017 - Displays Won’t Sell Service – If You Won’t!
Digital Dealer - October 2017 - 44
Digital Dealer - October 2017 - 45
Digital Dealer - October 2017 - The Service Reception Process Revealed – Jaw Dropping
Digital Dealer - October 2017 - 47
Digital Dealer - October 2017 - 48
Digital Dealer - October 2017 - Cover3
Digital Dealer - October 2017 - Cover4
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