Digital Dealer - December 2017 - 4
From the
Show Director
Dear Readers,
I am excited to share with you some exciting
We are also revamping our educational program
additions coming to the Digital Dealer 24 Con-
to offer a more navigable and comprehensive
ference & Expo (April 10-12, 2018 at the Orange
learning experience (stay tuned until the next
County Convention Center in Orlando, FL), as
issue of Dealer Magazine where I'll share more on
well as some local attractions to hit while you're
this)!
in Sunny Florida!
As you begin preparing for Digital Dealer 24,
We are thrilled to announce that one of our
remember that Orlando is one of the top tourist
keynote speakers will be Lior Arussy, one of
destinations! The conference venue is located
the world's authorities on customer experience,
only a few miles away from popular attractions
customer centricity and transformation. Lior,
such as Walt Disney World theme parks, Univer-
President of Strativity Group, provides a strategic
sal Studios, Chocolate Kingdom Factory Tours
framework that converts organizations from
and The Coca-Cola Orlando Eye (great options if
product to customer centricity. His methodology
you're bringing along your family).
enabled Mercedes Benz to take the number one
position in customer satisfaction in two years. He
is described by Fast Company Founding Editor,
William C. Taylor, as "one of the most provocative
business thinkers I know." He received the 2015
SmartCEO Circle of Excellence Award, and in
2015 was honored by CRM Magazine with their
"Influential Leaders" Award. He was also named
the #2 Top Global Guru in Customer Service by
Global Gurus.
Lior's Keynote is titled, "Automotive is Changing
Dramatically - Are You Future Ready?" (a topic
he touches on in his article on page 32). Lior will
share emerging trends changing auto business
forever, how to become future-ready, why change
resilience is the new core competency, and
how to unleash the power of employees and
customers to survive and thrive in the new auto
world. For any auto executive who wants to be
in business 10 years from now, this session is a
must-attend.
4
DECEMBER 2017
D I G I TA L D E A L E R . C O M
For nightlife and dining options, there's Minus5°
Ice Bar, B.B. King's Blues Club, Blue Martini,
Norman's (Caribbean cuisine), Delmonico's Italian
Steakhouse, Tapa Toro (Spanish small plates), and
more. If you're looking to have a late-night laugh
with your peers, the Improv Comedy Club &
Dinner Theatre is less than a mile away!
For more information on sessions, speakers and
learning opportunities, visit www.digitaldealer.
com/conference.
We hope you have a wonderful holiday season
and a happy New Year!
Sincerely,
David Southworth
- David Southworth
Vice President, Digital Dealer
David.Southworth@emeraldexpo.com
http://www.digitaldealer.com/conference
http://www.digitaldealer.com/conference
http://www.DIGITALDEALER.COM
Table of Contents for the Digital Edition of Digital Dealer - December 2017
Digital Dealer - December 2017
Contents
A Letter from the Show Director
What Real Commitment Looks Like
Could Your Culture Use a Little MAGIC?
3 Must-Dos to Combat Dealer Margin Declines
The Internet & Phones Are the NEW “Showroom” … Your Cheese Has Been Moved
Your Limitation Is Not What You Don't Have, It's What You're Not Using
Year-End Spend Management Assessment – Setting Up for a Successful 2018
Vehicle Merchandising: Use Features Not Price
One Size Fits All No Longer Applies
Your People Are Your Brand!
KATIE BOWMAN COLEMAN Bowman Chevrolet
6 Reasons to Do an Annual Social Media
Are You Future Ready?
Rethink How to Market with Facebook and Instagram
What Your Dealership Can Learn from Carvana
Disrupting the Buying Cycle: Turning Service Leads into Sales Dollars
How Online Payments Can Be the Catalyst for a Superior Customer Experience
We Don’t Need No Stinkin’ Tech Training – We Have Good Teeth
Dealers Say Fixed Ops is the Most Important Department
Digital Dealer - December 2017 - Digital Dealer - December 2017
Digital Dealer - December 2017 - Cover2
Digital Dealer - December 2017 - 1
Digital Dealer - December 2017 - Contents
Digital Dealer - December 2017 - 3
Digital Dealer - December 2017 - A Letter from the Show Director
Digital Dealer - December 2017 - 5
Digital Dealer - December 2017 - What Real Commitment Looks Like
Digital Dealer - December 2017 - 7
Digital Dealer - December 2017 - Could Your Culture Use a Little MAGIC?
Digital Dealer - December 2017 - 9
Digital Dealer - December 2017 - 3 Must-Dos to Combat Dealer Margin Declines
Digital Dealer - December 2017 - 11
Digital Dealer - December 2017 - The Internet & Phones Are the NEW “Showroom” … Your Cheese Has Been Moved
Digital Dealer - December 2017 - 13
Digital Dealer - December 2017 - 14
Digital Dealer - December 2017 - Your Limitation Is Not What You Don't Have, It's What You're Not Using
Digital Dealer - December 2017 - 16
Digital Dealer - December 2017 - 17
Digital Dealer - December 2017 - Year-End Spend Management Assessment – Setting Up for a Successful 2018
Digital Dealer - December 2017 - 19
Digital Dealer - December 2017 - Vehicle Merchandising: Use Features Not Price
Digital Dealer - December 2017 - 21
Digital Dealer - December 2017 - One Size Fits All No Longer Applies
Digital Dealer - December 2017 - 23
Digital Dealer - December 2017 - Your People Are Your Brand!
Digital Dealer - December 2017 - 25
Digital Dealer - December 2017 - KATIE BOWMAN COLEMAN Bowman Chevrolet
Digital Dealer - December 2017 - 27
Digital Dealer - December 2017 - 28
Digital Dealer - December 2017 - 29
Digital Dealer - December 2017 - 6 Reasons to Do an Annual Social Media
Digital Dealer - December 2017 - 31
Digital Dealer - December 2017 - Are You Future Ready?
Digital Dealer - December 2017 - 33
Digital Dealer - December 2017 - Rethink How to Market with Facebook and Instagram
Digital Dealer - December 2017 - 35
Digital Dealer - December 2017 - What Your Dealership Can Learn from Carvana
Digital Dealer - December 2017 - 37
Digital Dealer - December 2017 - Disrupting the Buying Cycle: Turning Service Leads into Sales Dollars
Digital Dealer - December 2017 - 39
Digital Dealer - December 2017 - How Online Payments Can Be the Catalyst for a Superior Customer Experience
Digital Dealer - December 2017 - 41
Digital Dealer - December 2017 - We Don’t Need No Stinkin’ Tech Training – We Have Good Teeth
Digital Dealer - December 2017 - 43
Digital Dealer - December 2017 - 44
Digital Dealer - December 2017 - Dealers Say Fixed Ops is the Most Important Department
Digital Dealer - December 2017 - 46
Digital Dealer - December 2017 - 47
Digital Dealer - December 2017 - 48
Digital Dealer - December 2017 - Cover3
Digital Dealer - December 2017 - Cover4
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