Digital Dealer - December 2017 - 6
By Dave Anderson
President,
LearnToLead
// Leadership
What Real
Commitment
Looks Like
In 20 years of
teaching LearnToLead seminars in 17
countries, across multiple
industries-both for profit
and non-profit-I've
concluded that one of the
least understood, most
overused declarations
from a performer at any
level in an organization is,
"I'm committed." Sadly,
most people are not; they
are interested, but not
6
DECEMBER 2017
committed. Being
"interested" means to be
curious about something;
being "committed" means
to pledge oneself to
something. The difference between the two is
staggering, and it rarely
takes long when observing one's behavior or
listening to one's conversations to discern that
only a handful of those
espousing to be "pledging
D I G I TA L D E A L E R . C O M
themselves to something"
are actually paying the
price on a daily basis to
validate their assertion.
The rest are talking right
then walking left.
Real commitment is
about paying a price,
consistently over time,
to achieve a goal. I've
recorded two podcast
episodes on this subject
that you may wish to
listen to for further depth
on the topic (The Game
Changer Life podcast
episodes are: "The Price
is an Installment Plan"
and "What Real Commitment Looks Like." If you
have Apple products,
you can find The Game
Changer Life podcast on
your iPhone or in iTunes;
and, if you're an Android
user, you can listen
through the Stitcher app,
or Google Play Music).
Following are seven
traits and behaviors
that demonstrate true
commitment. There
are certainly more
than seven, but this is
a good start. Evaluate
your own commitment
level towards your most
important goals, and
measure others against
these criteria as well.
1. Commitment manifests in sacrifice. Sacrifice is defined as "the act
of giving up something
that you want to keep
especially in order to get
or do something else or
to help someone." You
may need to give up
certain habits you enjoy
but are unproductive,
pastimes that are trivial
and nonessential, excuses, attitude, and more.
Sacrifice may involve
spending less time with
unproductive or negative
people who distract you
from your goals-even
though they're longtime
friends. When you're willing to give up what you
enjoy now for what you
want most, you demon-
http://www.DIGITALDEALER.COM
Table of Contents for the Digital Edition of Digital Dealer - December 2017
Digital Dealer - December 2017
Contents
A Letter from the Show Director
What Real Commitment Looks Like
Could Your Culture Use a Little MAGIC?
3 Must-Dos to Combat Dealer Margin Declines
The Internet & Phones Are the NEW “Showroom” … Your Cheese Has Been Moved
Your Limitation Is Not What You Don't Have, It's What You're Not Using
Year-End Spend Management Assessment – Setting Up for a Successful 2018
Vehicle Merchandising: Use Features Not Price
One Size Fits All No Longer Applies
Your People Are Your Brand!
KATIE BOWMAN COLEMAN Bowman Chevrolet
6 Reasons to Do an Annual Social Media
Are You Future Ready?
Rethink How to Market with Facebook and Instagram
What Your Dealership Can Learn from Carvana
Disrupting the Buying Cycle: Turning Service Leads into Sales Dollars
How Online Payments Can Be the Catalyst for a Superior Customer Experience
We Don’t Need No Stinkin’ Tech Training – We Have Good Teeth
Dealers Say Fixed Ops is the Most Important Department
Digital Dealer - December 2017 - Digital Dealer - December 2017
Digital Dealer - December 2017 - Cover2
Digital Dealer - December 2017 - 1
Digital Dealer - December 2017 - Contents
Digital Dealer - December 2017 - 3
Digital Dealer - December 2017 - A Letter from the Show Director
Digital Dealer - December 2017 - 5
Digital Dealer - December 2017 - What Real Commitment Looks Like
Digital Dealer - December 2017 - 7
Digital Dealer - December 2017 - Could Your Culture Use a Little MAGIC?
Digital Dealer - December 2017 - 9
Digital Dealer - December 2017 - 3 Must-Dos to Combat Dealer Margin Declines
Digital Dealer - December 2017 - 11
Digital Dealer - December 2017 - The Internet & Phones Are the NEW “Showroom” … Your Cheese Has Been Moved
Digital Dealer - December 2017 - 13
Digital Dealer - December 2017 - 14
Digital Dealer - December 2017 - Your Limitation Is Not What You Don't Have, It's What You're Not Using
Digital Dealer - December 2017 - 16
Digital Dealer - December 2017 - 17
Digital Dealer - December 2017 - Year-End Spend Management Assessment – Setting Up for a Successful 2018
Digital Dealer - December 2017 - 19
Digital Dealer - December 2017 - Vehicle Merchandising: Use Features Not Price
Digital Dealer - December 2017 - 21
Digital Dealer - December 2017 - One Size Fits All No Longer Applies
Digital Dealer - December 2017 - 23
Digital Dealer - December 2017 - Your People Are Your Brand!
Digital Dealer - December 2017 - 25
Digital Dealer - December 2017 - KATIE BOWMAN COLEMAN Bowman Chevrolet
Digital Dealer - December 2017 - 27
Digital Dealer - December 2017 - 28
Digital Dealer - December 2017 - 29
Digital Dealer - December 2017 - 6 Reasons to Do an Annual Social Media
Digital Dealer - December 2017 - 31
Digital Dealer - December 2017 - Are You Future Ready?
Digital Dealer - December 2017 - 33
Digital Dealer - December 2017 - Rethink How to Market with Facebook and Instagram
Digital Dealer - December 2017 - 35
Digital Dealer - December 2017 - What Your Dealership Can Learn from Carvana
Digital Dealer - December 2017 - 37
Digital Dealer - December 2017 - Disrupting the Buying Cycle: Turning Service Leads into Sales Dollars
Digital Dealer - December 2017 - 39
Digital Dealer - December 2017 - How Online Payments Can Be the Catalyst for a Superior Customer Experience
Digital Dealer - December 2017 - 41
Digital Dealer - December 2017 - We Don’t Need No Stinkin’ Tech Training – We Have Good Teeth
Digital Dealer - December 2017 - 43
Digital Dealer - December 2017 - 44
Digital Dealer - December 2017 - Dealers Say Fixed Ops is the Most Important Department
Digital Dealer - December 2017 - 46
Digital Dealer - December 2017 - 47
Digital Dealer - December 2017 - 48
Digital Dealer - December 2017 - Cover3
Digital Dealer - December 2017 - Cover4
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