Digital Dealer - January 2018 - 38

By Ed Kovalchick
CEO and Founder,
Net Profit Inc.

// Fixed Operations

Need a Tech -
Keep a Tech or
Other Staffer?
Social Media
Is Where It's
Happening Bosco!
The annual massive
SEMA-AAPEX
gathering (say 140,000
peeps) in Las Vegas
features literally hundreds
of educational opportunities in almost any area of
the automotive business

38

JANUARY 2018

and technical world. This
year I was particularly
interested in social media
recruiting and social
media influence overall,
since I was getting sick of
hearing about Twitter
(which used to be a dirty
word), YouTube (don't try
this at home), and the
likes. And most of us
need good players now!

D I G I TA L D E A L E R . C O M

I guess I had to fess up
and accept that, at least
for now, social media of
all types is here to stay;
and more importantly that
they are influencing and
driving people's behaviors like never before.
Regarding technician
recruiting and retention,
which almost every service manager / director

/ VP / guru / maharishi
is struggling with; I was
hoping to locate some
secret sauces to share
with my highly frustrated
clients and friends.
As luck would have it,
I discovered an AAPEX
(Automotive Aftermarket
Products Expo) educational session featuring
Ms. Patty Cox from the
University of the Aftermarket (Yes, that's a
real school), who herself
just happens to be a
learned social media recruiting sage, as well as
a competent presenter. I
wasn't disappointed.
THE CRUX

She reviewed the
"Top Five" recruiting
trends, including the fact
that the old-fashioned
paper resume' formats
are Pasadena, replaced
by "digital candidate
portfolios." These
scripts can be produced
a number of ways,
including providing
tangible informational
formats on a recruiter's
website. I liked that
possibility, which would
provide a way for me
or you to retrieve the
pertinent information
you/me are particularly
interested in regarding
a candidate. Candidate
resumes can be / are
lacking, if not glorified.
Recruiters (add that
your title Mr. Manager)
can also gain additional
information by using the
links to social platforms,
where candidates post



http://www.DIGITALDEALER.COM

Table of Contents for the Digital Edition of Digital Dealer - January 2018

Digital Dealer - January 2018
Contents
The Art of Handling Mistakes
Motion and Commotion – The Buy/Sell Market Intensifies
You Don’t Have to Be Blood to Be Family in the Dealership
Shifting From Crisis to Opportunity
Warning! Your Customers Know More Than Your Salespeople. But Not for Long.
Advertising Your Tech-Spertise!
From the Show Director
Drawing the Curtain Back
Digital Dealer Workshops Chicago
Cover story
Interview with the 2018 Chairman of the Chicago Auto Show
Ready… Fire!...Then Aim
Turning Cash Buyers into Auto
Need a Tech – Keep a Tech or Other Staffer?
The New Car Buyers’ Clinic: A Case Study in How to Royally Mess It up!
The Pros and Cons of Building a Dealership Facebook Page
Is Your Dealership's Advertising Stuck in the '60s?
4 Ways to Sell More Cars in 2018
Digital Dealer - January 2018 - CT1
Digital Dealer - January 2018 - CT2
Digital Dealer - January 2018 - Digital Dealer - January 2018
Digital Dealer - January 2018 - Cover2
Digital Dealer - January 2018 - 1
Digital Dealer - January 2018 - Contents
Digital Dealer - January 2018 - 3
Digital Dealer - January 2018 - The Art of Handling Mistakes
Digital Dealer - January 2018 - 5
Digital Dealer - January 2018 - 6
Digital Dealer - January 2018 - Motion and Commotion – The Buy/Sell Market Intensifies
Digital Dealer - January 2018 - 8
Digital Dealer - January 2018 - 9
Digital Dealer - January 2018 - 10
Digital Dealer - January 2018 - 11
Digital Dealer - January 2018 - You Don’t Have to Be Blood to Be Family in the Dealership
Digital Dealer - January 2018 - 13
Digital Dealer - January 2018 - 14
Digital Dealer - January 2018 - Shifting From Crisis to Opportunity
Digital Dealer - January 2018 - 16
Digital Dealer - January 2018 - 17
Digital Dealer - January 2018 - Warning! Your Customers Know More Than Your Salespeople. But Not for Long.
Digital Dealer - January 2018 - 19
Digital Dealer - January 2018 - Advertising Your Tech-Spertise!
Digital Dealer - January 2018 - 21
Digital Dealer - January 2018 - From the Show Director
Digital Dealer - January 2018 - 23
Digital Dealer - January 2018 - 24
Digital Dealer - January 2018 - Drawing the Curtain Back
Digital Dealer - January 2018 - 26
Digital Dealer - January 2018 - Digital Dealer Workshops Chicago
Digital Dealer - January 2018 - Interview with the 2018 Chairman of the Chicago Auto Show
Digital Dealer - January 2018 - 29
Digital Dealer - January 2018 - 30
Digital Dealer - January 2018 - 31
Digital Dealer - January 2018 - 32
Digital Dealer - January 2018 - 33
Digital Dealer - January 2018 - Ready… Fire!...Then Aim
Digital Dealer - January 2018 - 35
Digital Dealer - January 2018 - Turning Cash Buyers into Auto
Digital Dealer - January 2018 - 37
Digital Dealer - January 2018 - Need a Tech – Keep a Tech or Other Staffer?
Digital Dealer - January 2018 - 39
Digital Dealer - January 2018 - 40
Digital Dealer - January 2018 - The New Car Buyers’ Clinic: A Case Study in How to Royally Mess It up!
Digital Dealer - January 2018 - 42
Digital Dealer - January 2018 - The Pros and Cons of Building a Dealership Facebook Page
Digital Dealer - January 2018 - 44
Digital Dealer - January 2018 - Is Your Dealership's Advertising Stuck in the '60s?
Digital Dealer - January 2018 - 46
Digital Dealer - January 2018 - 47
Digital Dealer - January 2018 - 4 Ways to Sell More Cars in 2018
Digital Dealer - January 2018 - Cover3
Digital Dealer - January 2018 - Cover4
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