Digital Dealer - January 2018 - CT2

TESTIMONIALS

"Digital Dealer attracts the most progressive and forward thinking dealerships in
the U.S. This conference provides me the opportunity to interact with the smartest
minds in the automotive industry." - ERICH K. GAIL, CEO, CARDINALE AUTOMOTIVE GROUP, MONTEREY, CA
""The information I took back to the dealership was invaluable. Digital Dealer
was one of, if not the best conference I've attended in recent years."
- DAN PETERMEIER, DIGITAL MARKETING DIRECTOR, WESTON NISSAN, VOLVO, DAVIE, FL

WHO SHOULD ATTEND
➜ DEALER PRINCIPALS
➜ GENERAL MANAGERS
➜ GENERAL SALES MANAGERS
➜ MARKETING DIRECTORS
➜ E-COMMERCE DIRECTORS
➜ INTERNET SALES MANAGERS
➜ SOCIAL MEDIA MANAGERS
➜ CRM MANAGERS

➜ BDC MANAGERS
➜ PRE-OWNED MANAGERS
➜ FIXED OPERATIONS MANAGERS
➜ F&I MANAGERS
➜ OEM REPRESENTATIVES
➜ AUTOMOTIVE DEALER ASSOCIATIONS
➜ ALLIED INDUSTRY PROFESSIONALS
➜ INTERNATIONAL DEALERSHIPS

WHAT YOU WILL LEARN
DIGITAL
MARKETING

SEO/SEM

DATA &
ANALYTICS

MOBILE

PRE-OWNED
SALES

CRM
STRATEGIES

MANAGEMENT

REPUTATION
& LOYALTY

SOCIAL
MEDIA

FINANCE &
INSURANCE

SALES
STRATEGIES

FIXED
OPERATIONS

$100 OFF EACH EVENT
USE PROMO CODE: DEALERMAG
DIGITALDEALER.COM



http://www.DIGITALDEALER.COM

Table of Contents for the Digital Edition of Digital Dealer - January 2018

Digital Dealer - January 2018
Contents
The Art of Handling Mistakes
Motion and Commotion – The Buy/Sell Market Intensifies
You Don’t Have to Be Blood to Be Family in the Dealership
Shifting From Crisis to Opportunity
Warning! Your Customers Know More Than Your Salespeople. But Not for Long.
Advertising Your Tech-Spertise!
From the Show Director
Drawing the Curtain Back
Digital Dealer Workshops Chicago
Cover story
Interview with the 2018 Chairman of the Chicago Auto Show
Ready… Fire!...Then Aim
Turning Cash Buyers into Auto
Need a Tech – Keep a Tech or Other Staffer?
The New Car Buyers’ Clinic: A Case Study in How to Royally Mess It up!
The Pros and Cons of Building a Dealership Facebook Page
Is Your Dealership's Advertising Stuck in the '60s?
4 Ways to Sell More Cars in 2018
Digital Dealer - January 2018 - CT1
Digital Dealer - January 2018 - CT2
Digital Dealer - January 2018 - Digital Dealer - January 2018
Digital Dealer - January 2018 - Cover2
Digital Dealer - January 2018 - 1
Digital Dealer - January 2018 - Contents
Digital Dealer - January 2018 - 3
Digital Dealer - January 2018 - The Art of Handling Mistakes
Digital Dealer - January 2018 - 5
Digital Dealer - January 2018 - 6
Digital Dealer - January 2018 - Motion and Commotion – The Buy/Sell Market Intensifies
Digital Dealer - January 2018 - 8
Digital Dealer - January 2018 - 9
Digital Dealer - January 2018 - 10
Digital Dealer - January 2018 - 11
Digital Dealer - January 2018 - You Don’t Have to Be Blood to Be Family in the Dealership
Digital Dealer - January 2018 - 13
Digital Dealer - January 2018 - 14
Digital Dealer - January 2018 - Shifting From Crisis to Opportunity
Digital Dealer - January 2018 - 16
Digital Dealer - January 2018 - 17
Digital Dealer - January 2018 - Warning! Your Customers Know More Than Your Salespeople. But Not for Long.
Digital Dealer - January 2018 - 19
Digital Dealer - January 2018 - Advertising Your Tech-Spertise!
Digital Dealer - January 2018 - 21
Digital Dealer - January 2018 - From the Show Director
Digital Dealer - January 2018 - 23
Digital Dealer - January 2018 - 24
Digital Dealer - January 2018 - Drawing the Curtain Back
Digital Dealer - January 2018 - 26
Digital Dealer - January 2018 - Digital Dealer Workshops Chicago
Digital Dealer - January 2018 - Interview with the 2018 Chairman of the Chicago Auto Show
Digital Dealer - January 2018 - 29
Digital Dealer - January 2018 - 30
Digital Dealer - January 2018 - 31
Digital Dealer - January 2018 - 32
Digital Dealer - January 2018 - 33
Digital Dealer - January 2018 - Ready… Fire!...Then Aim
Digital Dealer - January 2018 - 35
Digital Dealer - January 2018 - Turning Cash Buyers into Auto
Digital Dealer - January 2018 - 37
Digital Dealer - January 2018 - Need a Tech – Keep a Tech or Other Staffer?
Digital Dealer - January 2018 - 39
Digital Dealer - January 2018 - 40
Digital Dealer - January 2018 - The New Car Buyers’ Clinic: A Case Study in How to Royally Mess It up!
Digital Dealer - January 2018 - 42
Digital Dealer - January 2018 - The Pros and Cons of Building a Dealership Facebook Page
Digital Dealer - January 2018 - 44
Digital Dealer - January 2018 - Is Your Dealership's Advertising Stuck in the '60s?
Digital Dealer - January 2018 - 46
Digital Dealer - January 2018 - 47
Digital Dealer - January 2018 - 4 Ways to Sell More Cars in 2018
Digital Dealer - January 2018 - Cover3
Digital Dealer - January 2018 - Cover4
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https://www.nxtbook.com/nxtbooks/digitaldealer/201912
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https://www.nxtbook.com/nxtbooks/digitaldealer/201811
https://www.nxtbook.com/nxtbooks/digitaldealer/201810
https://www.nxtbook.com/nxtbooks/digitaldealer/201809
https://www.nxtbook.com/nxtbooks/digitaldealer/201808
https://www.nxtbook.com/nxtbooks/digitaldealer/201807
https://www.nxtbook.com/nxtbooks/digitaldealer/201806
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