JANUARY 2018, VOL. 25 NO. 1 D E A L E R M A G A Z I N E DIGITALDEALER.COM DIRECT FROM FACEBOOK J A N U A R Y 4 Ways to Sell More Cars in 2018 THE ART OF HANDLING MISTAKES By Dave Anderson Pg 4 SHIFTING FROM CRISIS TO OPPORTUNITY 2 0 1 8 , By Gabrielle Garrison Pg 48 By Chuck Barker Pg 15 V O L . 2 5 ADVERTISING YOUR TECHSPERTISE! N O . By Jim Boldebook Pg 20 1 NEED A TECH - KEEP A TECH OR OTHER STAFFER? By Ed Kovalchick Pg 38 THE NEW CAR BUYERS' CLINIC: A CASE STUDY IN HOW TO ROYALLY MESS IT UP! By Charlie Polston Pg 41 IN T ER VI EW WI T H TH E 2018 Chairman of the Chicago Auto Show JOHN HENNESSY, OWNER OF RIVER VIEW FORD Pg 28http://www.DIGITALDEALER.COM